Maurice Lévy, the chief executive of Publicis Groupe, Michael Roth, the chief executive of Interpublic, and Rémi Babinet, the...
Total "committed to better" by Marcel Total is a leading energy company, but not a leading energy brand, according to Jacques - Emmanuel Saulnier , its senior vice-president of corporate communications.The company is planning to rectify this with a global campaign...
Volvo "swell" by Grey London Grey London attempts to give Volvo a premium feel with its first campaign for the brand. The stylish ad opens on the inside of a Volvo XC60 that is parked at a beach. A voiceover...
Sony Mobile "gliding lights" by Adam & Eve/DDB Sony Mobile has launched a TV ad from its "demand great" campaign, promoting the brand s Xperia Z3 phones. Adam Eve/DDB created the spot, which highlights the phone s ability to take quality pictures in...
The Prince's Trust "#mybigidea" by Nonsense The Prince s Trust has launched an online campaign telling young unemployed people that it can help them start their own businesses. Nonsense created the campaign which comprises three YouTube videos for the youth charity....
Ebookers "more" by Quiet Storm Ebookers has released a TV ad promoting its Bonus+ rewards scheme. The spot, which shows a couple larking about on holiday, was created by Quiet Storm.
He is from one of the pre-eminent directing bloodlines and a talented film-maker in his own right, with two of 2014's biggest ads to his name. But even that's not enough to open doors in the UK commercials business, Jake Scott tells James Swift.
Starcom MediaVest Group's global chief executive talks to Claire Beale about the need for talent and the new media agency model.
Shock, horror: Budweiser has caught the attention of the world with an anti-drink-driving message that tries neither to shock nor horrify people.
The new D&AD Annual is a mixed bag to look at but delivers a powerful message about the association's brave vision, Nils Leonard says.
Can the social media platform establish itself as an effective e-commerce channel for brands, David Benady asks.
Features & Analysis
Fixing the world kind of took a back seat during the recession, as advertisers focused instead on fixing their finances. But the challenges around climate change remain and now present agencies with both an opportunity to change the world and a direc...
Kinetic s chief executive, Stuart Taylor, led a team of 40 cyclists from across the media industry in its seventh annual bike ride in aid of Alzheimer s Society. Hardy souls from Clear Channel, Primesight, JCDecaux and WPP agencies joined Kinetic for...
The inclusion of mobile readership figures has shown the true reach of news and magazine brands, Arif Durrani writes.
Agencies were left no clearer about the schedule gaps left by Champions League and Dancing On Ice. By Maisie McCabe.
Last week s boardroom upheavals at Publicis Groupe suggest that Robert Burns knew something when he warned about "the best-laid plans". Two years ago, it seemed to have its succession sorted, with Jean-Yves Naouri set to succeed Maurice L vy when the...
By exploiting OOH's digital potential, Andrew Morley aims to boost Clear Channel and the wider sector. By Arif Durrani
Steve Martin explains how a little alteration in a message could leverage powerful human motivations and offers some tips for marketers wanting to 'think small'.
Four- to 15-year-olds are shunning the TV set. What are the implications for agencies and broadcasters?
Some things in the media business we liked in the week up to 19 September, and one thing we didn't...
If there is one thing that's pretty much guaranteed about any TV show that features ad agencies, it's that they will be made to look like feckless, vainglorious fools.
Arif Durrani and David Benady on the mooted decriminalisation of non-payment and what it could mean for TV.
Does the title's solution to monetising its readership while preserving open journalism stack up? Arif Durrani investigates.
The charitable view of Matt Atkinson s recent switch from chief marketing officer to the new role of chief creative officer at Tesco is that it signals a new approach to innovation at an organisation sorely in need of it. A more cynical one is that...
Opinion & blogs
When the director Ringan Ledwidge stood up at a Now event last week and talked about the need (the absolute requirement, even) to fight (literally, perhaps) for great ideas, he hardly had to convince his creative agency audience.
Is London once again a regional centre of creative excellence? It's an optimistic (and therefore attractive enough) theory that was put to me by one buoyant agency chief executive recently.
Imagine launching a media network in the UK using only images, and with no indication about how much it costs to advertise or how many people you can reach. Welcome to the age of Instagram. The international roll-out of an ad service on Facebook s ...
Picture the scene. You re walking down the wine aisle in Sainsbury s and stop in front of your favourite Chardonnay. Suddenly, your phone goes nuts. It s Asda, two doors down, excitedly telling you it has a two-for-one offer on all Chardonnay, so com...
I am writing this on a plane from Taipei to Singapore. I am not trying to make you jealous; as any frequent business traveller will say, it is not as glamorous as it sounds. I am telling you this because when I land in Singapore in a couple of hour...
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- Fast Forward 2014 – Week Two NABS 18-Sep-2014
Well, this could have been a bit awkward for WPP.
Twitter s UK managing director, Bruce Daisley , is the latest person to be struck by Great British Bake Off fever. Either that or he has landed a second job at the Bluebird Caf . Robin "I m never embarrassed by anything I wear" Wight , one of t...
Dentsu Aegis Network s UK chief executive, Tracy De Groose (right), and its managing director, Richard Morris (centre), bagged front-row seats at Burberry Prorsum s show during London Fashion Week. The JWT executive partner James Whitehead ge...
- Head of UX & Digital Design Director MCG Associates tax free competitive package, Dubai (Emirate) (AE)
- Ad Ops Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Head of Copy Major Players £50000 - £55000 per annum, London
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- KitKat's mocking Apple tweet outperforms Oreo's Superbowl
- Social Media Week: what social media has taught us
- TfL launches selfie campaign to encourage people to get home safely
- AOL UK launches campaign to consolidate offering
- Branded Content sends messages ads cannot, Diageo boss says
- Argos releases alien swan song ad
Trending on Campaign
Diageo's global managing director, James Thompson, says branded content lets brands tell a story in a way that ads don't allow.
The BBDO worldwide chief executive has long seemed destined for even greater things, Claire Beale writes. Yet, after ten years at the helm, Andrew Robertson still sounds like a man consumed by the job at hand.
I can't write about whether 'Yes' or 'No' would have been good or bad for the advertising industry.
Campaign takes a look at the actor Jean Claude Van Damme's greatest ads.
Made.com has been left embarrassed this morning after sending out an email to its customer base announcing it had launched in a "new country" with special offers on "Saltire-inspired" products.
Nissan has managed to produced an ad just seven minutes after Clarence House announced that William and Kate, the Duke and Duchess of Cambridge, were expecting their second child.
Publicis Groupe chief executive Maurice Lévy is to step down in 2017 amid a management shake-up at the company.
easyJet shifted perceptions across Europe with its first aspirational branding campaign, 'generation easyJet'.
Campaign and MediaCo Outdoor challenged two digital leaders to take Manchester's CityLive screens to the max. This is what Team Sandoz and Team Hanås came up with for charities they love.
Exterion and Campaign's competition to find the best bus creative will now end on the 17th September 2014.
As befits Bob Greenberg's evolutionary agency, R/GA London is eschewing established ways of working and traditional campaign timelines to enable clients to flourish in the connected age.