Maurice Lévy, the chief executive of Publicis Groupe, Michael Roth, the chief executive of Interpublic, and Rémi Babinet, the...
Freeview "left behinds" by Leo Burnett London Unsold jumble-sale items come alive and sing I Want To Know What Love Is in a new campaign for Freeview, the free-to-air digital TV service. Leo Burnett London created the ad, which opens on unsold...
O2 "walk - Ed Sheeran" by VCCP The singer Ed Sheeran follows Michael Bubl and The Gorillaz in getting his own O2 "walk" ad to promote his Wembly Stadium shows. The ad, which was created by VCCP and shot in one take,...
BBC "tapestry" by Rainey Kelly Campbell Roalfe/Y&R The BBC has released a TV, radio and online campaign trumpeting the virtues of local journalists. Rainey Kelly Campbell Roalfe/Y R created the campaign, which is voiced by the actress Joanna Scanlan, who appeared in...
World's Talking About: The Silver Hand Those Scandinavians have done it again. It was around this time last year when the Swedish agency Forsman Bodenfors released "the epic split" for Volvo Trucks one of the most entertaining spots since Cadbury s...
Sainsbury's "Christmas is for sharing" by Abbott Mead Vickers BBDO Sainsbury s has got the country talking with a Christmas ad set during World War I that has led to some asking whether the supermarket is trampling on sacred memories. Abbott Mead Vickers BBDO created...
It's that time of year again when the industry's great and good fight for Yuletide glory. Campaign asks three ad folk for their thoughts on this year's crop of festive campaigns.
AKQA's chief creative officer is aiming for category-defining work as he takes on James Hilton's role. By Kate Magee.
Is the tide that has always swept the best creative talent to London from the regions about to turn?
An all-round performance sees the ITV sales team top this year's commercial TV broadcaster rankings, while the deal-makers at Channel 5 are honourable runners-up, Maisie McCabe writes.
From creativity of the human brain to a sports brand launch, the key word at the event is collaboration. By David Benady.
Features & Analysis
Some things in the media business we liked in the week up to 19 November, and one thing we didn't...
JCDecaux is testing the content waters. But is the 'eight-second medium' the right environment, David Benady asks
2014 was the year that YouTube creators invaded the public consciousness. Over the next three pages, we see how brands are utilising these stars.
The agency recently threw open its doors to leaders in tech and media as it begins to redefine its offer, Ed Owen reports.
The Labour Party is looking at its agency arrangements ahead of the general election, promising Lucky Generals a key role after working with the shop on an informal basis. It also plans to involve other industry figures and agencies. Saatchi Saatch...
Disillusioned with convention, a new breed of marketer is rewriting the business-growth rule book. By Ryan Holiday.
ISBA has combined its contacts with the Advertising Research Consortium's survey skills to find out what clients really think about their agencies. Campaign offers some nuggets from the report with the help of ISBA's Debbie Morrison.
It wasn't so long ago that James Connelly was cold-calling potential clients from the directory. Now he is celebrating the big-money sale of his business, Fetch, to Dentsu Aegis Network. Arif Durrani reports
Some things in the media business we liked in the week up to 14 November, and one thing we didn't...
Daniel Fisher and Richard Brim tell how they delivered on the biggest brief of the year to produce 'Monty's Christmas'.
The Secret Footballer explains how brands are changing the beautiful game.
The Netflix tie-up and arrival of Sky Sports take the service closer to its goal of ten million homes, David Benady writes
Learning to write code - even just a bit - will change your view of the digital world and open up your mind to its creative possibilities, Stephen Maher discovers.
Opinion & blogs
There are only two things most agencies want to talk about at the moment.
Waking up to Bob Geldof asking for money, again, has made me a tad nostalgic this week, and highlighted the power that comes from having a clear mission.
I was struck by a comment on Radio 4's Hidden Histories Of The Information Age: "The weakness of modern strategy is that it is too reliant on technology - the triumph of accuracy of outputs with no impact on outcomes."
Once home to fishermen and farmers, modern Hong Kong is a teeming, commercially vibrant metropolis where Chinese and Western influences fuse. It is a small place and the people are very sensitive to new trends. In the past decade, Hong Kong has had t...
More than three-quarters of agencies identify user experience as the biggest shortfall client-side. One explanation is that UX is still evolving. Another is that UX and marketing have fundamental values directly opposed to one another. The primary ...
It seems Mindshare s client director, Steve Keenan , can t face the world after a heavy night out. The new Samsung Gear VR headset is clearly the best accessory to help catch up on some sleep while pretending to work. Guess which one is Leo Bu...
This is set to be the wettest year on record.
Havas Worldwide London s Blue Jumper Brigade aka (l-r) the business directors Julian Ashley and Mark Gerrard , and the creative director Andy Mcananey meet to discuss the outfit strategy for next week. Oystercatchers chief executive, ...
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- Tesco Clubcard uses Twitter to pick out Christmas gift ideas
- Samsung launches first Christmas TV campaign in the UK
- ASA bans 'strongly sexual' Giffgaff ad
- In pictures: Campaign Media Awards 2014
- Freeview launches singing toys campaign
- Hammerson uses automated mechanical model to showcase Christmas gifts
Trending on Campaign
Campaign takes of look at the major Christmas ads including John Lewis, Sainsbury's, Waitrose, Asda and Debenhams, some of which have pulled at viewers' heartstrings, while others have offered up some comedy.
Sainsbury's has launched its "Christmas is for sharing" World War I ad featuring a chocolate bar the supermarket will be selling in store to raise money for the Royal British Legion.
John Lewis' festive campaign tells the tale of a boy who can't wait for Christmas so he can present his penguin friend, Monty, with the companion he has longed for.
Mulberry, the designer best known for its bags, has released a light-hearted Christmas ad campaign that plays on the secret competition families feel when giving presents to each other.
Marks & Spencer has today released its Christmas ad and has revealed it is behind the mysterious Two Fairies Twitter account.
Premier Foods will run a 30-year old Oxo ad on Christmas day as a tribute to the actress Lynda Bellingham, who died earlier this year.
As the world wide web celebrates its first quarter-century, its inventor, Sir Tim Berners-Lee, took to the stage at SapientNitro's latest Idea Exchange event to discuss the ways in which technology, creativity and data will shape the world of brand a...
Apologies, data-tech aficionados, but I am not going to write about the programmatic use of data in this article. Instead, I'm going to use data the way we always have: to narrow the creative field by understanding our audience's preferences better. ...
We strive for perfection. We want things to be lined up nice and tidy; understandable. So we measure, analyse and evaluate. We talk about virtuous cycles, failing fast and learning faster. Correctly, we're looking for evidence on which to base decisi...
Applied Thinking: Agnosticism - Stuart Smith vice-president, client service, UK and Ireland, Mediaocean
Television consumption has changed dramatically in recent years due to the emergence of technology that allows consumers to watch whatever they want, wherever, whenever and however they want it. Now is the time for marketers to respond to this emergi...
"Rebecca Moody, your P-ness pisses on my J." So declared a board account director at a very large London agency where I once worked because I hadn't yet cracked the new radio strategy for a high-profile piece of retail business a whole two weeks befo...
Imagine you're an incoming marketing director. Ninety days.
Chris Watson, creative head, The Leith Agency, and Hugh Todd, creative director, Leo Burnett, gave us their take on a selection of ads from the month just gone.