Maurice Lévy, the chief executive of Publicis Groupe, Michael Roth, the chief executive of Interpublic, and Rémi Babinet, the...
McDonald's "McCafé moments" by The Outfit McDonald s new campaign promoting McCaf beverages takes its cue from Gogglebox, with characters discussing the shows you just watched. The TV ads will run on the Channel 4 family of channels during programmes including...
McLaren "Power. A beautiful thing" by VCCP McLaren has released an online film to support the launch of its new 675LT supercar at the Geneva Motor Show this week. VCCP created the spot, which opens on slow-motion shots of the 675LT in...
Women's Aid "look at me" by WCRS It is International Women s Day on 8 March and, to mark the occasion, Women s Aid and WCRS have produced an outdoor campaign shot by Rankin to help fight domestic violence. Today (5 March),...
Marks & Spencer "Mother's Day flowers" by RKCR/Y&R Marks Spencer is launching a national TV ad ahead of Mother s Day to let people know that its flowers are a cut above what can be found at a petrol station. Rainey Kelly Campbell...
World's Talking About: Unskippable YouTube is uncompromising when it comes to its pre-roll spots. Neither love nor money will grant a brand licence to toy with the channel s "skip" button, meaning agencies have to get creative if they...
Heading off on a location shoot can sound glamourous but, as five creatives recall, when faced with ageing stuntmen, the weather, uncooperative rappers, random hospitalisation and apartheid, the reality can be very different.
In the first of a series exploring creative effectiveness, Jon Steel likens the focus on shares, hashtags, 'likes' and social buzz in modern effectiveness case studies to The Emperor's New Clothes and urges the industry to wear something a little mor...
MPs are gunning for the BBC licence fee, but is the proposed broadcast levy a realistic alternative, Gurjit Degun asks.
An obsession with the drama of the pitch has left us with an industry that sells its services rather than markets them, Laurence Green believes.
Features & Analysis
The new app promises a targeted audience, but brands must utilise this opportunity with care, David Benady writes.
Agencies have become obsessed with targeting with pinpoint precision but less so with the content they deliver to that target. This is a missed opportunity, Marco Bertozzi writes.
Programmatic selling and media value were central themes at the recent Newsworks Shift conference, Arif Durrani writes.
A number of factors look set to converge and stimulate growth across the European advertising market, Nikki Mendonça writes.
In taking the unusual step of announcing that it has declined to repitch for the Wonga account because of the payday loans company s alleged unethical behaviour, Albion raises questions that the ad industry struggles to answer. It isn t that adland...
By putting the channel before the idea, media planners are not helping creative work reach the height of its potential, according to Magnus Djaba.
Will the broadcaster's appeal to brands and creatives deliver advertiser-funded TV ratings winners, Gurjit Degun asks.
As the industry has evolved, so too have media buyers. But Dentsu Aegis Network's trading chief is still no pushover, he tells David Benady.
There may not be a formula to becoming a creative director but there are certain attitudes and behaviours that make it easier. Four top female creatives shared the secrets to their success at last week's SheSays event. Kate Magee sums up their most p...
Recent deals suggest media agencies are taking content very seriously. Can they match the specialists, David Benady asks.
Are Peter Oborne's allegations about HSBC and the Telegraph symptomatic of a wider problem, Arif Durrani asks.
Some things in the media business we liked in the week up to 27 February, and one thing we didn't...
Talk of reviving the full-service agency is back in vogue. But how do planning and buying fit in? Marc Mendoza explores.
Opinion & blogs
A good agency in pitch-fight mode is a wonderful thing to observe. Every predictable groan about late nights, weekend working, even cancelled holidays, barely conceals the shaky, addictive adrenaline high that comes with straining together to win. "A...
Rufus Olins never expected an easy ride when he took the role of promoting the national press to advertisers three years ago, but he would have been forgiven for thinking it might get a little easier. Newsworks third Shift conference last week was...
"There are no two words more harmful in the English language than good job ." I am still recovering from JK Simmons jazz teacher in Whiplash . I count myself among the cinephiles, but that is hardly a standout passion where I come from the land ...
Four days in Barcelona won t automatically help brands find the right route into mobile. Right now, there is probably more than one marketer stumbling around the cavernous halls of Mobile World Congress struggling to make sense of what he or she ha...
Britain could be making its slimiest contribution to the Super Bowl since Phil Collins played the half-time show in 2000.
Moray MacLennan is used to board meetings but not ones like this. Here, he poses with a photo of Lord Saatchi as you ve never seen him before and a surfboard (spot the apt logo) commissioned to celebrate ten years of M C Saatchi Los Angeles. ...
JWT celebrated its 150th anniversary on Friday (5 December) and marked the milestone by changing its name back to J Walter Thompson.
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Trending on Campaign
If it was a successful year for UK creativity in 2014, it was an epic one for Jean-Claude Van Damme and his entourage, Donald Gunn writes.
Planning is about people, not writing a famous blog or endless Tweeting, Lucy Jameson says.
Lindsay Pattison shares lessons from attending the World Economic Forum's annual gathering for the first time.
After a year of change, the agency has emerged with a new management team and a new way of working. But does it still have the magic touch? By James Swift.
A crowdsourced marathon between interactive screens that timed runners and shared their congratulatory selfies is named the winner of the Campaign CityLive Challenge.
Only when the individual components of the communications journey are intelligently linked can a campaign truly succeed
Hamburg's emerging agency scene embodies a nation ripe for reappraisal
It's time to end the softly-softly approach and use creativity to stop brands from fading into mediocrity
But this does not mean creatives should give up and go home - our industry still has much to offer brands
Agencies have much to learn about collaboration and tailor-made teams from Jogi Löw's football squad
Despite being the fourth-biggest ad economy, Germany has been relatively quiet on the international stage. Now, its array of independent agencies are growing in creative confidence and ready to take on the world, Suzanne Bidlake writes