Read The Campaign School Reports 2015

Latest Work

Mulberry "Cressida Bonas and the Buttercup Dress" by Image Partnership Cressida Bonas, the aristocrat and actress who came to the nation s attention when she began dating Prince Harry, stars in Mulberry s new online film. The actor Freddie Fox also makes a cameo in...

Allianz "quality time" by 18 Feet & Rising Allianz s new UK campaign links insurance with storytelling in an attempt to get people to engage their emotions when thinking about the brand. The work, created by 18 Feet Rising, comprises a series of...

Department for Transport "mobiles" by Abbott Mead Vickers BBDO The Department for Transport has spliced images of sports, holiday snaps and selfies with photographs of oncoming traffic in a new print campaign. Abbott Mead Vickers BBDO created the outdoor and print executions, which aim...

BBC "when you love something, let it show" by RKCR/Y&R The BBC has added a "heart" button to the iPlayer, which allows viewers to highlight the shows they love. Rainey Kelly Campbell Roalfe/Y R paired up with BBC Future Media to create the function and...

Land Rover "adventure gene" by Y&R Global and Tag Land Rover is launching its Discovery Sport model with a TV, outdoor, print and digital campaign. Y R Global and Tag created the work. The TV ad talks about people being born with the adventure...

Editor's pick

Walker Media becomes Blue 449, with a mission to innovate

Walker Media becomes Blue 449, with a mission to innovate

As Walker Media becomes Blue 449, its leaders explain why it will be more than just another media agency. By Arif Durrani.

 
 
'Rugby got in the way of a lot of things'

'Rugby got in the way of a lot of things'

Now that his playing days are behind him, Lawrence Dallaglio is devoting his energy to BBH Sport. He talks to James Swift about his ambitions for the agency.

 
 
Pitch perfect

Pitch perfect

What if agencies opt out of all pitches called by their own clients? This radical approach could benefit both parties, Paul Phillips suggests.

 
 
Great expectations

Great expectations

Campaign asked some of the industry's most successful agency founders how their companies today compare with the vision they had when they first set out.

 
 
Beyond a joke

Beyond a joke

The brain holds many secrets that admen would love to learn - not least, how to change behaviour. Rory Sutherland explores how comedy rouses the grey matter.

 
 
Magnetic to forge closer ties with advertisers under Todd

Magnetic to forge closer ties with advertisers under Todd

The magazine marketing body wants to highlight the power of the medium in both print and digital. By Gurjit Degun.

 
 
 
Link to Bullmore Bot: random gems of wisdom from adland's agony uncle, Jeremy Bullmore

Features & Analysis

Do we need to redefine leadership?

Do we need to redefine leadership?

Just how effective the leadership styles of Steve Jobs and Sir Alex Ferguson might have been had they been running a communications group is an intriguing question. Not very, perhaps. Apple s founder was neither consultative nor a consensus-builder a...

 
 
Things we like: Snickers and Clarkson, Sky and SXSW

Things we like: Snickers and Clarkson, Sky and SXSW

Some things in the media business we liked in the week up to 20 March, and one thing we didn't...

 
 
Is programmatic trading a creative exercise?

Is programmatic trading a creative exercise?

Can the value of programmatic trading only be unlocked when creative works alongside media, Maisie McCabe asks.

 
 
Are agencies addicted to pitching?

Are agencies addicted to pitching?

The time when you could get high just by walking into the gents at the Grosvenor House on an awards night may have long passed. But Laurence Green believes adland has acquired an addiction that is no less expensive or injurious to its long-term healt...

 
 
Humans are predictable and that's an ethical problem

Humans are predictable and that's an ethical problem

A mastery of big data can tell marketers what is possible but they will still have to decide for themselves the right thing to do, Simon James writes.

 
 
How does it feel to win an Oscar?

How does it feel to win an Oscar?

A golden statuette must be high on the list of those who work in the creative industries. RSA Films' Mat Kirkby and James Lucas tell Kate Magee about theirs.

 
 
'We have created a movement for change'

'We have created a movement for change'

Ian Priest discusses the impact that his IPA president's agenda has had on the industry during his two years in office.

 
 
A marketer's guide to finding media value

A marketer's guide to finding media value

How do brands figure out who buys most effectively when media is discounted rather than full price, John Billett asks.

 
 
Things we like: the BBC, Facebook and the campaigning Standard

Things we like: the BBC, Facebook and the campaigning Standard

Some things in the media business we liked in the week up to 13 March, and one thing we didn't...

 
 
The Guardian's revival under Andrew Miller

The Guardian's revival under Andrew Miller

As Guardian Media Group's chief executive prepares to step down, he tells Arif Durrani about the challenges of steering a "powder keg of a business" and how the 'open' strategy is working.

 
 
Is Facebook's first UK campaign a smart move?

Is Facebook's first UK campaign a smart move?

The social media giant has released its debut UK ad campaign, but will it win any new friends, Gurjit Degun asks.

 
 
Things we like: iPlayer, Telegraph, end of nuisance callers

Things we like: iPlayer, Telegraph, end of nuisance callers

Some things in the media business we liked in the week up to 6 March, and one thing we didn't...

 
 
Should creative and media be closer?

Should creative and media be closer?

Short of driving around London lobbing grenades through the windows of media agencies, Magnus Djaba could hardly have provoked a more rage-filled response from those feeling under attack. "Patronising" and "smug" are among the more printable reacti...

 
 

Opinion & blogs

Ad Week must hear from the money and the magic

Ad Week must hear from the money and the magic

Two big preoccupations this week: first, the Nielsen billings tally for last year and our accompanying School Reports; second, the Advertising Week Europe roadshow that s been rumbling through town for the past few days. The two are of course relat...

 
 
Sorrell is the undisputed master of riding two horses at same time

Sorrell is the undisputed master of riding two horses at same time

During a hectic Advertising Week Europe, when many of adland's finest adopt multiple roles as hosts, interviewers and sector specialists on stage, there remains one person who regularly baffles and infuriates with his ability to juggle different and ...

 
 
The TV debate saga has little to do with politics

The TV debate saga has little to do with politics

TV debate row, Kitchengate - British politics continues to fail to treat people like adults.

 
 
Global viewpoint from Israel

Global viewpoint from Israel

Israel is known around the world as the "start-up nation". The journalists Dan Senor and Saul Singer s book of the same name created a stampede of interest in how a small country has built such outsized global economic and business influence, particu...

 
 
Tech viewpoint on taking risks

Tech viewpoint on taking risks

"Fail fast, fail often" is a familiar business phrase, but perhaps counter-intuitive for many recession-scarred marketers who have learned to live in a world of safe bets. But, as the economy slowly recovered, it seems marketers have their mojo bac...

 
 

Diary

The Fish Bowl

The Fish Bowl

Britain could be making its slimiest contribution to the Super Bowl since Phil Collins played the half-time show in 2000.

 
 
Social photos of the week

Social photos of the week

Moray MacLennan is used to board meetings but not ones like this. Here, he poses with a photo of Lord Saatchi as you ve never seen him before and a surfboard (spot the apt logo) commissioned to celebrate ten years of M C Saatchi Los Angeles. ...

 
 
Jeremy Bullmore eulogises JWT for 150th anniversary

Jeremy Bullmore eulogises JWT for 150th anniversary

JWT celebrated its 150th anniversary on Friday (5 December) and marked the milestone by changing its name back to J Walter Thompson.

 
 

Watch: the worst things that have happened to me at Cannes

Maurice Lévy, the chief executive of Publicis Groupe, Michael Roth, the chief executive of Interpublic, and Rémi Babinet, the...


Additional Information

Campaign Jobs


Trending on Campaign

Gunn Report 2014

Gunn Report 2014

If it was a successful year for UK creativity in 2014, it was an epic one for Jean-Claude Van Damme and his entourage, Donald Gunn writes.

 
 
How to be... a chief strategy officer

How to be... a chief strategy officer

Planning is about people, not writing a famous blog or endless Tweeting, Lucy Jameson says.

 
 
Should agencies become full service?

Should agencies become full service?

 
 
Does the buck stop with the marketer?

Does the buck stop with the marketer?

 
 
A Davos virgin reflects...

A Davos virgin reflects...

Lindsay Pattison shares lessons from attending the World Economic Forum's annual gathering for the first time.

 
 
BBH rebooted

BBH rebooted

After a year of change, the agency has emerged with a new management team and a new way of working. But does it still have the magic touch? By James Swift.

 
 

Promoted content

AERIAL AWARDS: February's Winner

AERIAL AWARDS: February's Winner

February's winners: Joe Williams and Andy Preston, creatives, Havas Worldwide London Judge: Billy Faithfull, executive creative director, WCRS Winning ad: RB/Durex 'Explore'

 
 
The Thinkboxes Awards for TV ad creativity: Shortlist January/February

The Thinkboxes Awards for TV ad creativity: Shortlist January/February

 
 
Adland in Hamburg: We are synchronised

Adland in Hamburg: We are synchronised

Only when the individual components of the communications journey are intelligently linked can a campaign truly succeed

 
 
Adland in Hamburg: It's Germany, but not as we know it

Adland in Hamburg: It's Germany, but not as we know it

Hamburg's emerging agency scene embodies a nation ripe for reappraisal

 
 
Adland in Hamburg: The brand scrapheap

Adland in Hamburg: The brand scrapheap

It's time to end the softly-softly approach and use creativity to stop brands from fading into mediocrity

 
 
Adland in Hamburg: Ideas are for free

Adland in Hamburg: Ideas are for free

But this does not mean creatives should give up and go home - our industry still has much to offer brands

 
 
Adland in Hamburg: World Cup lessons

Adland in Hamburg: World Cup lessons

Agencies have much to learn about collaboration and tailor-made teams from Jogi Löw's football squad