Latest Work

Sky Bet "are you in?" by Mcgarrybowen Sky Bet has released a TV ad that imitates the style of presenting found on news programmes and tells consumers about its gambling offers. The ad is the first by Mcgarrybowen since the agency won...

Money.co.uk "spin" by Thecoalshed The price-comparison website Money.co.uk's first TV ad shows someone spinning a giant credit card. Thecoalshed created the spot, which follows Money.co.uk s rebrand and website redesign. The man in the ad is Jeremy White, a...

Channel 4 "short shorts" by 4Creative Channel 4 has released a cheeky ad promoting its new series of original short films that are designed to be watched on mobiles and tablets. 4Creative developed the spot, which features different types of people...

National Geographic "the 90s: the decade that connected us" by The Corner London National Geographic International is promoting its mini-series about the 90s with a TV ad full of retro references. The Corner London created the spot, which plays out like someone sorting through the desktop of an...

McDonald's "dad's voice" by Leo Burnett London McDonald s has launched a campaign to draw attention to the good things the company does. Leo Burnett London created the campaign, which is called "here s to what matters" and talks about how the...

Latest video

Watch: the worst things that have happened to me at Cannes

Maurice Lévy, the chief executive of Publicis Groupe, Michael Roth, the chief executive of Interpublic, and Rémi Babinet, the...

Link to Bullmore Bot: random gems of wisdom from adland's agony uncle, Jeremy Bullmore

Editor's pick

On the creative floor: Neogama/BBH São Paulo

On the creative floor: Neogama/BBH São Paulo

Alexandre Gama wanted Neogama/BBH's offices to tell the agency's story, which meant starting from scratch and calling on Brazil's top architects and graphic designers.

 
 
Why we're loving: Alex Phillips, project manager, Artem

Why we're loving: Alex Phillips, project manager, Artem

  • Media

 
 
Is 'real time' a game-changer for brands?

Is 'real time' a game-changer for brands?

Should advertisers dive head first into opportunities around tailored, real-time communications, Arif Durrani asks.

 
 
Lund's McCann challenge

Lund's McCann challenge

Will Mark Lund be able to turn around the fortunes of McCann Worldgroup UK when he takes the hot seat as chief executive in October? John Tylee assesses the scale of the diplomatic test that lies ahead.

 
 
Advice for tomorrow's leaders

Advice for tomorrow's leaders

Campaign asked some of today's agency chiefs to pinpoint the skills and characteristics that will be required of tomorrow's adland leaders and to discuss the challenges they are likely to face as the industry evolves.

 
 
Private View: Jonathan Burley and 'Comedy' Dave Vitty

Private View: Jonathan Burley and 'Comedy' Dave Vitty

 
 

Features & Analysis

Public's favourite works of art return to the streets

Public's favourite works of art return to the streets

Art Everywhere is back, putting great pieces on a truly public display via a combination of new technology and outdoor media's intrinsic potency, Richard Morris says.

 
 
Quality content moves top of brands' agendas

Quality content moves top of brands' agendas

Last week, the IAB hosted its first-ever content marketing conference. Clare O'Brien reports on the event's highlights.

 
 
Will pitches mean better work for BBC?

Will pitches mean better work for BBC?

It was news that had production houses jumping for joy. Last week, the BBC announced plans to change how it commissions commercial production work, and will end its exclusive deal with Red Bee Media in 2015. Clip-based trails will be produced in-hous...

 
 
Yahoo keeps agencies guessing about Europe

Yahoo keeps agencies guessing about Europe

The company might have spent the past couple of years in an acquisition frenzy, but what's the strategy? By David Benady.

 
 
Things we like: Jon Snow, Good Housekeeping, robust outdoor

Things we like: Jon Snow, Good Housekeeping, robust outdoor

Some things in the media business we liked in the week up to 1 August, and one thing we didn't...

 
 
School of thought

School of thought

After 30 years, Dave Buonaguidi has swapped agency life to set up Gratis, a free school that he hopes will benefit both students and the creative industry alike.

 
 
The Scottish question

The Scottish question

To be or not to be a separate country? That is the big debate for the Scots, who will head to the polls in just under two months' time. As the battle to win votes heats up ahead of the 18 September referendum, we asked two senior creatives in Scotlan...

 
 

Opinion & blogs

A time for reflective silence. From advertisers too

A time for reflective silence. From advertisers too

Two powerful and thoughtful pieces of commemorative advertising have already been produced ahead of Monday's centenary of Britain's entry into World War I. Johnny Fearless' sublime and moving piece of animation for the Imperial War Museum is a though...

 
 
You're not normal, nor is the person you sit next to - and as for your boss...

You're not normal, nor is the person you sit next to - and as for your boss...

You're not normal. It's something that is all too easy to forget - I do it myself on a regular basis. In a step-change from drinking and dining with media's finest, I was out with the "dads from school" last week.

 
 
Tech viewpoint on multichannel content

Tech viewpoint on multichannel content

Video content is the undisputed jewel in the digital advertising crown. As an online engagement tool, it is in exponential growth, no doubt fuelling, at least in part, yet another revision upwards of online spend in the latest IPA Bellwether Report.

 
 
Global viewpoint from Hong Kong

Global viewpoint from Hong Kong

In the 17 years since the handover, Hong Kong has defied almost every prediction of its demise. It is a hub city in a region wrongly relegated to secondary status when it comes to creativity. But Asia is now exacting revenge through innovation in soc...

 
 

Diary

Social photos of the week

Social photos of the week

Who doesn t love a lemon drizzle? The Essentials magazine summer fete scored big with the sunshine and a bake-off-winning cake from Goodstuff s Sam Drake . "Ignore most great ideas , they are ten a penny. Concentrate on great execution." Words...

 
 
Diary: Tubbs in the tub

Diary: Tubbs in the tub

With Dave Buonaguidi leaving Karmarama after 14 years, was Ben Bilboul trying to turn back the clock and convince him to stay by emulating Hot Tub Time Machine ? Actually, no the hired hot tub was part of Karmarama s Miami Vice -themed annual sum...

 
 
Social photos of the week

Social photos of the week

Grey s Nils Leonard (@nilsleonard) has been keeping us amused with photo documentation of his trip to Korea. Our favourite Tweet was this interesting building, which Leonard showcased with the simple line: "Welcome to Korea." William Hague won...

 
 

Additional Information

Campaign Jobs


Trending on Campaign

Dear ad agency CEO, please help me...

Dear ad agency CEO, please help me...

How do agency bosses respond to student pleas for advice and work placements? Jeremy Lee goes undercover to find out.

 
 
6 ads that made... Bartle Bogle Hegarty

6 ads that made... Bartle Bogle Hegarty

Sir John Hegarty looks back at some of the best ads created during Bartle Bogle Hegarty's 34 years and how, in its own way, each spot was groundbreaking.

 
 
Can the creative/media schism ever be fixed?

Can the creative/media schism ever be fixed?

I sat through a presentation from a big, bright media agency the other day.

 
 
Are creatives too isolated from media?

Are creatives too isolated from media?

Is media moving into such complex areas that there's a danger of it leaving behind a bewildered array of other agency specialists - particularly creatives?

 
 
School of thought

School of thought

After 30 years, Dave Buonaguidi has swapped agency life to set up Gratis, a free school that he hopes will benefit both students and the creative industry alike.

 
 

Promoted content

The elusive social ROI

The elusive social ROI

Social marketing is maturing as we learn how to implement it effectively. But the discipline still has much growing up to do in measurement terms before it is taken seriously when it comes to allocating the budget.

 
 
The identity crisis in social

The identity crisis in social

Social ideas must be at the heart of marketing strategies - and this means more than using social media.

 
 
Ad technology makes its mark at Cannes

Ad technology makes its mark at Cannes

Programmatic trading enables tailored content to reach consumers at the right place, at the right time, using data and technology for real-time targeting. Ad tech is transforming advertising and the business models of media owners, but some industry ...

 
 
Bus ads deliver on the high street

Bus ads deliver on the high street

The high street offers advertisers a captive audience, with bus ad formats providing high-impact and effective creative solutions.

 
 
Make an emotional impact

Make an emotional impact

Brilliant technology. Brilliantly used. That, in a nutshell, is what digital out of home is all about.

 
 
Talent and culture drive programmatic success

Talent and culture drive programmatic success

Campaign hosted a roundtable, in association with MediaMath, at a rooftop venue in Cannes to debate how programmatic advertising is being adopted by marketers and what that means for brands, agencies and publishers. The following is an excerpt of the...

 
 
Getting creative with data

Getting creative with data

How can the strategic use of data inspire businesses to be more creative? Marketers and agencies put their heads together around the Campaign table in Cannes to thrash it out.