Latest Work

Glacéau Vitaminwater "keep your vits about you" by Circus Maximus Glacéau Vitaminwater has created a film to help prevent office meltdowns across the UK.

O2 "#waggytails" by VCCP O2 has launched a campaign to promote its Priority offering.

Carling "shirt amnesty" by Creature Carling has launched a £3.6 million campaign to build anticipation ahead of the new football season.

Lexus "slide" by CHI & Partners Lexus has created a levitating hoverboard as part of the fourth project in its "amazing in motion" campaign.

LV= "make a change" by Designate LV= has launched a TV campaign encouraging potential customers to save money by switching car insurer.

Editor's pick

25 years of Saatchi & Saatchi New Directors' Showcase

25 years of Saatchi & Saatchi New Directors' Showcase

Andy Gulliman, Saatchi & Saatchi's worldwide director of film and content and curator of the event, looks back over a quarter century of the Cannes Lions stalwart and picks his ten standout years.

 
 
What is a 21st century brand?

What is a 21st century brand?

In 1970, Stephen King asked the question: what is a brand? In homage to this work, the IPA has collated the best of its Diploma entries into a book, What Is A 21st Century Brand?, Nick Kendall writes.

 
 
The creative zeitgeist

The creative zeitgeist

Does creativity mean different things to different countries? Do cultures play a part in agencies' work? We ask a selection of adlanders about the state of creativity in their markets and some of their highlights

 
 
Why Heineken embraces creativity

Why Heineken embraces creativity

The brewer has been named Creative Marketer of the Year at Cannes for a second time. Kate Magee examines the creative methodology behind its success and some of the ads this approach has spawned.

 
 
Richard Desmond prepares for a new chapter

Richard Desmond prepares for a new chapter

Now that Channel 5 has found a new home and his autobiography is released, for the first time in his life the colourful media mogul has time to reflect.

 
 
Cannes Lions: the runners and riders

Cannes Lions: the runners and riders

With more work in more categories from more places, predicting this year's award-winners is harder than ever. But, as usual, Leo Burnett has made a bloody good go of it. By Mark Tutssel

 
 
 
Link to Bullmore Bot: random gems of wisdom from adland's agony uncle, Jeremy Bullmore

Features & Analysis

Croisette kings on creativity: Yannick Bolloré

Croisette kings on creativity: Yannick Bolloré

As the great and the good of the advertising world descend on the Cannes Lions International Festival of Creativity, we ask the leaders of the big six holding companies what this means to them.

 
 
Croisette kings on creativity: John Wren

Croisette kings on creativity: John Wren

As the great and the good of the advertising world descend on the Cannes Lions International Festival of Creativity, we ask the leaders of the big six holding companies what this means to them.

 
 
Croisette kings on creativity: Jerry Buhlmann

Croisette kings on creativity: Jerry Buhlmann

As the great and the good of the advertising world descend on the Cannes Lions International Festival of Creativity, we ask the leaders of the big six holding companies what this means to them.

 
 
Croisette kings on creativity: Sir Martin Sorrell

Croisette kings on creativity: Sir Martin Sorrell

As the great and the good of the advertising world descend on the Cannes Lions International Festival of Creativity, we ask the leaders of the big six holding companies what this means to them.

 
 
Croisette kings on creativity: Michael Roth

Croisette kings on creativity: Michael Roth

As the great and the good of the advertising world descend on the Cannes Lions International Festival of Creativity, we ask the leaders of the big six holding companies what this means to them.

 
 
Croisette kings on creativity: Maurice Lévy

Croisette kings on creativity: Maurice Lévy

As the great and the good of the advertising world descend on the Cannes Lions International Festival of Creativity, we ask the leaders of the big six holding companies what this means to them.

 
 
Cannes 2015: View from the US

Cannes 2015: View from the US

Agencies across the Atlantic are entering an exciting new period for the ad industry, with increasingly restless clients giving them even more reason to be on their game.

 
 
Cannes 2015: View from the Middle East

Cannes 2015: View from the Middle East

In a region destabilised by political turmoil, but where friction and tension can be inspirational, the advertising community is continuing to make people take notice.

 
 
Cannes 2015: View from the UK

Cannes 2015: View from the UK

After slowly finding its feet following economic upheaval and digital migration, the UK industry is set fair to reclaim its place at the centre of the world's advertising stage.

 
 
Cannes 2015: View from Turkey

Cannes 2015: View from Turkey

By focusing on creative effectiveness - and with a little help from 2Pac - agencies have responded positively to plummeting advertising spend over the past 12 months.

 
 
Should brands try to be our friends?

Should brands try to be our friends?

Are brands trying so hard to win friends and influence people via social media that they risk becoming Billy No Mates?

 
 
Things we like: Marie Claire, Thinkbox and Campaign's Big Question

Things we like: Marie Claire, Thinkbox and Campaign's Big Question

Some things in the media business we liked in the week up to 19 June, and one thing we didn't...

 
 
Pinterest expands into e-commerce territory

Pinterest expands into e-commerce territory

The buyable pin function feels like a natural next step for the site and could transform online shopping.

 
 

Opinion & blogs

M&C Saatchi is a reminder of UK adland's influence

M&C Saatchi is a reminder of UK adland's influence

The agency offers a lingering reminder of the days when advertising was home to more people with blazing personalities and heady ambition.

 
 
First Fifa, now media agencies could be cleaned up

First Fifa, now media agencies could be cleaned up

You've got to love Americans. Yes, their king-of-the-world complex can lead to the occasional devastating abuse of power.

 
 
Facebook's evolution could help encourage better ads

Facebook's evolution could help encourage better ads

During last week's thought-provoking Media360, there was one conversation in particular that stayed with me to the point where I felt compelled to dedicate this week's column to it.

 
 
You're not a planner, you're a lawyer

You're not a planner, you're a lawyer

In June, Google Firestarters invited seven planners to talk about the most useful thing they had learned in their careers.

 
 
Tech viewpoint on democratising data

Tech viewpoint on democratising data

"Uber has more tracking power than the police," Sir Bernard Hogan-Howe, the head of the Metropolitan Police, shrieked in The Times recently. He was complaining that the company could use technology to locate people in real time, which the police are ...

 
 
Global viewpoint from Myanmar

Global viewpoint from Myanmar

Few items can be more quickly discarded on arriving in Myanmar than an out-of-date travel guide. Such has been the pace of change in the country formerly known as Burma that even guidebooks published four years ago will give you an entirely false per...

 
 

Watch: The best of Campaign at Cannes 2015


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Trending on Campaign

Gunn Report 2014

Gunn Report 2014

If it was a successful year for UK creativity in 2014, it was an epic one for Jean-Claude Van Damme and his entourage, Donald Gunn writes.

 
 
How to be... a chief strategy officer

How to be... a chief strategy officer

Planning is about people, not writing a famous blog or endless Tweeting, Lucy Jameson says.

 
 
Should agencies become full service?

Should agencies become full service?

 
 
Does the buck stop with the marketer?

Does the buck stop with the marketer?

 
 
A Davos virgin reflects...

A Davos virgin reflects...

Lindsay Pattison shares lessons from attending the World Economic Forum's annual gathering for the first time.

 
 
BBH rebooted

BBH rebooted

After a year of change, the agency has emerged with a new management team and a new way of working. But does it still have the magic touch? By James Swift.

 
 


Promoted content

Give your work the wow factor with these five top tips for the Digital Cinema Media Awards

Give your work the wow factor with these five top tips for the Digital Cinema Media Awards

The inaugural Digital Cinema Media Awards is open for entries - and there's no time to waste! Check out these top tips to get your campaign noticed

 
 
A landscape of possibilities

A landscape of possibilities

Technological advances offer a wealth of opportunities for OOH but a strong strategy will always be key to success

 
 
Cannes Perspectives: Time adland smashed the glass ceiling

Cannes Perspectives: Time adland smashed the glass ceiling

David Ogilvy was wrong: advertising can do more than just reflect the mores of society - it can change them too

 
 
Cannes Perspectives: Simplify mobile to grow creativity

Cannes Perspectives: Simplify mobile to grow creativity

As Lions Innovation examines the role of tech in adland, here are five ways to unlock creativity in mobile

 
 
Trailblazing: Your work, our way

Trailblazing: Your work, our way

Headhunter to the creative industry LIZH asks three of the world's leading agencies to review each other's trailblazing work to find out what works, what doesn't and what they would do differently

 
 
Cannes Perspectives: Sell me a story

Cannes Perspectives: Sell me a story

Storytelling has the ability to truly transcend the complexibilities of the health industry

 
 
Cannes Perspectives: Dot Everyone includes us

Cannes Perspectives: Dot Everyone includes us

Even an industry supposedly at the cutting edge of technology needs to be better at harnessing the power of the web