Maurice Lévy, the chief executive of Publicis Groupe, Michael Roth, the chief executive of Interpublic, and Rémi Babinet, the...
Freeview "Freddy" by Jack Morton Worldwide Freeview today (28 January) launches its latest series of digital ads, which show the benefits of free services. The work, created by Jack Morton Worldwide, continues the "Entertainment. It s even better when it s...
Budweiser "lost dog" by Anomaly Budweiser's Super Bowl ad, which has been released online ahead of the game on Sunday, is a sequel to last year's "puppy love" spot. Anomaly created the campaign, which was shot by Jake Scott through...
Lexus "this is the new Lexus" by M&C Saatchi Lexus has put up billboards in Australia s busiest cities that identify non-Lexus drivers and tell them to switch to the brand s new model. M C Saatchi created the campaign. The billboards identify passing...
Holland & Barrett "horny goat weed" by RKCR/Y&R Horny goat weed is sold as an aphrodisiac, although you would have to pay close attention to Holland Barrett s new ad campaign to figure that out. Rainey Kelly Campbell Roalfe/Y R created the animated...
Newcastle Brown Ale "band of brands" by Droga5 New York Newcastle Brown Ale has roped 36 companies into its "band of brands" campaign and released a spot online ahead of the Super Bowl on Sunday. Droga5 New York created the ad, in which a couple...
Planning is about people, not writing a famous blog or endless Tweeting, Lucy Jameson says.
What are the things that media owners offer that are tempting more agency executives to cross over to the other side, Arif Durrani and David Benady ask.
People often talk about how much advertising has changed - but in what way? Did all admen have drinking issues back then, and can everyone be film-makers now? Laura Jordan Bambach and Andrew Cracknell discuss.
The NRS may be on borrowed time, but its chief executive is hoping to devise a new measurement system fit for the multimedia world. By David Benady.
Too many agency chiefs jeopardise their mental well-being for fear of being seen as weak. This must stop, Scott Knox writes.
Features & Analysis
Having gatecrashed adland s party, crowdsourcing continues to defy agencies that would prefer it to leave before it downs too much of their food and drink. Doritos is among the major brands that draw on a passionate labour pool. So much so that it ...
Havas Media's new luxury arm will help brands connect with their digital-first customers of tomorrow. By David Benady.
After a year of change, the agency has emerged with a new management team and a new way of working. But does it still have the magic touch? By James Swift.
By making the best use of our data, brands can offer us the kind of personal service once only the rich could afford. Matthew Heath explains how revealing bits about ourselves can work to our advantage.
The photo-sharing app wants to convince more brands that it is not just a platform for young people. By David Benady.
Many technologies are close to mass-consumption point. How can brands benefit, Paolo Yuvienco asks.
2015 will mark the renaissance of the full-service agency. Or so James Murphy, Adam Eve/DDB s chief executive, predicted in Campaign . He wrote: "It s a rebirth that is already under way but will truly flower this year due to client demand and the...
More than a channel operating in isolation, mobile is everywhere, influencing our entire lives. Now brands must exploit the blank canvas before them, James Kirkham writes.
Today's news and entertainment brands collaborate, utilise user data, find new revenue streams and create bespoke content in this convergent media landscape. By Zoe Bale.
In an age when the consumer calls the shots, optimising the customer experience becomes the number-one challenge for brands and their agencies.
General election years always raise cultural and social issues, and 2015's hot topics will be virtual identity, consumer austerity and a truly digital mainstream, Ben Kay writes.
As the requirement for digital content continues to grow, production companies must now sign up directors who understand the needs of online audiences, Tim Mellors thinks.
The latest IPA figures show that the gender gap in advertising is narrowing. But we still have a long way to go, and here's what we can do as an industry to help, Lindsey Clay writes.
Opinion & blogs
When the news broke last week that Bartle Bogle Hegarty was parting company with Waitrose (adspend: 25 million) to take on Tesco (adspend: 110 million), someone sent me an old quote by David Abbott. When faced with a similar choice dump one clien...
For Sir Martin Sorrell's market-leading media collective, Group M, to lose one seismic multimillion-pound-spending client is unfortunate, but to lose two in quick succession is unacceptable - at least for him.
In the frenetic world of US advertising, the pace is always accelerating. Even traditional respites from the rat race such as the yoga studio are succumbing to the pressure to do more, faster. In both realms, the tradition and art form are slowly bei...
The question "Has the time come for programmatic to play a vital role in the delivery of TV ads?" is increasingly on the lips of those in the ad industry. It s being driven by new solutions using improved data and technology entering the marketplace,...
- WHAT DO MARKETING EXPERTS DO? Dave Trott 28-Jan-2015
- With Apologies To Baz Luhrmann Nick Jefferson 26-Jan-2015
- What Don Draper Knew (or – how history always repeats itself) Nick Jefferson 21-Jan-2015
- ON THE OTHER HAND Dave Trott 21-Jan-2015
- Decisions, decisions. Nick Jefferson 19-Jan-2015
Moray MacLennan is used to board meetings but not ones like this. Here, he poses with a photo of Lord Saatchi as you ve never seen him before and a surfboard (spot the apt logo) commissioned to celebrate ten years of M C Saatchi Los Angeles. ...
Britain could be making its slimiest contribution to the Super Bowl since Phil Collins played the half-time show in 2000.
JWT celebrated its 150th anniversary on Friday (5 December) and marked the milestone by changing its name back to J Walter Thompson.
- Senior copywriter story uk limited Negotiable depending on experience, Edinburgh
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Brand & Packaging Manager Ball & Hoolahan £36,000 + c/a, London (Central), London (Greater)
- Category Manager Ball & Hoolahan £50,000 per annum, South East England
- Head of Digital Product Management Adam Recruitment £65000 - £75000 per annum + bonus, car, pension, Cheshire
- Daily Mirror publishes its own tits on Page 3
- 'This girl can' tops Campaign Viral Chart
- John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role
- 'You don't have to explain yourself if you are getting the job done,' says Tracy De Groose on work and motherhood
- Publicis Groupe extends deadline for Sapient deal again
- Lidstone exits Havas amid restructure
Trending on Campaign
Consider yourself as funny as Paul Lawson, creative as Nils Leonard or savvy as James Murphy? Answer the next 10 questions to find out which influential A-Lister you most closely resemble.
How much can you remember from 2014? Take part in our Christmas quiz and find out...
Campaign takes a look at some of the finest festive efforts from adland.
Campaign takes of look at the major Christmas ads including John Lewis, Sainsbury's, Waitrose, Asda and Debenhams, some of which have pulled at viewers' heartstrings, while others have offered up some comedy.
A crowdsourced marathon between interactive screens that timed runners and shared their congratulatory selfies is named the winner of the Campaign CityLive Challenge.
Outdoor played a part in many memorable campaigns last year. Enter the sector's top contest to see which will gain recognition
George Bryant founder and global innovations director,The Brooklyn Brothers, and Owen Lee, executive creative director, FCB Inferno, gave us their take on a selection of ads from the month just gone.
The city's inclusive spirit is a magnet for international talent looking for inspiration
Collaboration, content and effectiveness were three of the big issues on the agenda as our agency partners met around the table for Campaign's third Adland in Amsterdam debate.
Audiences are always hungry for cultural interactions but, unless those communications are conducted correctly, your brand risks being chewed up and spat out