McCoy's hands creative account to WCRS
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Added 14 hours ago

McCoy's hands creative account to WCRS

McCoy's, the KP Snacks crisps brand, has appointed WCRS to be its retained creative agency.

Buzzfeed appoints WPP in global ad deal
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Buzzfeed appoints WPP in global ad deal

Digital news site Buzzfeed has secured its first global advertising deal with GroupM, the global media planning and buying arm of WPP.

'Media Eyes' billboards track consumers' ages in Birmingham
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'Media Eyes' billboards track consumers' ages in Birmingham

Giant "smart" outdoor screens, which track the ages of passers-by and select ads based on their profiles, have been unveiled in Birmingham.

Lyst picks Anomaly to run ad account
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Lyst picks Anomaly to run ad account

Lyst, the global fashion e-commerce platform, has appointed Anomaly to its global ad account after a competitive pitch.

Made.com launches first 'unified brand' campaign
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Added 23 hours ago

Made.com launches first 'unified brand' campaign

Made.com, the online furniture retailer, has released its first ad campaign since hiring a suite of agencies to unify its brand.

A view from Dave Trott: Sometimes the best thing to say is no
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Added 22 hours ago

A view from Dave Trott: Sometimes the best thing to say is no

Frances Kelsey got her medical degree in Chicago.

Betty Power: Paddy Power and Betfair keep 'dual brand strategy' in £5bn merger
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Added 39 hours ago

Betty Power: Paddy Power and Betfair keep 'dual brand strategy' in £5bn merger

Paddy Power and Betfair have floated a multi-billion pound merger that would create one of the biggest betting firms in revenue and scale.

Bank flip-flops: why the money men should keep it simple
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Added 1 hour ago

Bank flip-flops: why the money men should keep it simple

Philip Davies, the president of branding agency Siegel + Gale, explains why banks need to keep things simple.

What online advertisers can expect from Google Panda 4.2
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Added 2 hours ago

What online advertisers can expect from Google Panda 4.2

Webmasters could well notice changes in their Google rankings because of Panda, says the director of data intelligence agency, Kerboo.

Havas reports 28 per cent year-on-year profit growth for first half of 2015
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Added 12 hours ago

Havas reports 28 per cent year-on-year profit growth for first half of 2015

Havas' net income was €77 million (£56 million) for the first half of 2015, up nearly 28 per cent on the same period in 2014.

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VCCP and Saatchi & Saatchi freelance designer wins Fringe comedy award
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VCCP and Saatchi & Saatchi freelance designer wins Fringe comedy award

A former freelance digital designer, who worked at Saatchi & Saatchi and VCCP, has won channel Dave's award for the best joke of the Edinburgh Fringe festival.

Why artificial intelligence will not create more engaging ads
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Why artificial intelligence will not create more engaging ads

Wunderman London's creative director is sceptical that AI technology will create better engagement with consumers. After all, it's comedy, rather than telepathy, that connects with people.

Watch: MEC takes over rugby stadium to cook for London's vulnerable
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Watch: MEC takes over rugby stadium to cook for London's vulnerable

Five hundred staff members from media agency MEC teamed up with the charity FareShare last week to prepare meals for 5,000 vulnerable Londoners.

Burger King offers McDonald's chance to make 'McWhopper' together
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Burger King offers McDonald's chance to make 'McWhopper' together

Burger King has offered its rival McDonald's the chance to mark this year's International Peace Day by creating a 'McWhopper' burger together.

'Life is flat unless you shake it', says Orangina in new brand campaign
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'Life is flat unless you shake it', says Orangina in new brand campaign

Orangina is encouraging consumers to shake up their lives, in a new brand campaign inspired by its French heritage.

Primesight pulls out of Eye Airports deal
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Primesight pulls out of Eye Airports deal

Primesight has withdrawn from talks to buy Eye Airports, the airport advertising specialist.

How to growth hack your way to successful marketing campaigns
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How to growth hack your way to successful marketing campaigns

Christina Andersson, managing director at digital training company Hyper Island, explains how marketers can use creativity, analytical thinking and social metrics to achieve successful marketing campaigns.

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Watch: how Elvis fed apples to pigs with smartphones
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Watch: how Elvis fed apples to pigs with smartphones

Find out how 2013 Ocean Digital Competition prize-winner Elvis made the most of digital out-of-home, plus what's new in DOOH.