Liverpool footballers star in Nivea ad
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Liverpool footballers star in Nivea ad

Liverpool FC footballers are the stars of Nivea's latest ad campaign for its new moisturising cream for men.

P&G slashes agency costs, but what next for the new CEO?
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P&G slashes agency costs, but what next for the new CEO?

P&G, the world's biggest advertiser, has cut the number of agencies it works with by 40 per cent globally, it has emerged as it released its Q4 earnings in the US.

Traditional TV viewers predicted to drop as mobile fuels rise in online video
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Traditional TV viewers predicted to drop as mobile fuels rise in online video

Linear TV viewing figures are set to drop worldwide for the first time next year, with online video consumption set to rise by 23.3 per cent in 2015, according to a report by ZenithOptimedia.

Droga5 Europe wins Hobbs creative account
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Droga5 Europe wins Hobbs creative account

Droga5 Europe has won the creative advertising account for Hobbs, the women's fashion brand famously patronised by the Duchess of Cambridge.

Liberty Global increases ITV stake but denies takeover plans
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Liberty Global increases ITV stake but denies takeover plans

Liberty Global, the owner of Virgin Media, has increased its stake in ITV to 9.9 per cent after buying 138.7 million shares.

The big idea: There's an algorithm for that
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The big idea: There's an algorithm for that

It's easy to find big ideas with the 20/20 vision of hindsight, but the industry lacks a formula for creating them, says Havas LuxHub's global strategy director.

Campaign Viral Chart: AT&T car crash ad takes top spot
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Campaign Viral Chart: AT&T car crash ad takes top spot

AT&T's ad showing the harsh reality of using a phone while driving has been shared more than 85,000 times this week.

Guardian Labs and Vodafone launch 'Alternative Europe' guide
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Guardian Labs and Vodafone launch 'Alternative Europe' guide

Guardian Labs has collaborated with Vodafone UK to create 'Alternative Europe', a crowdsourced guide to Europe's less obvious city destinations.

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Globalisation and digitisation: the China opportunity

PRWeek and BlueFocus convened a high-level debate in Cannes with clients, media, tech firms, and agency execs to uncover the business opportunities for global brands in China and Chinese businesses expanding into the West.