Latest Work

7-Up Free "feels good to be you" by Mssng Peces 7-Up Free, the sugar-free lemon-and-lime fizzy drink owned by PepsiCo, is launching a global campaign featuring people with quirky interests, such as urban knitting. The campaign is called "feels good to be you" and was...

Zurich "snowmen" by McCann Worldgroup Zurich has launched a Europe-wide cinema and online campaign showing the insurer s employees going to great lengths to protect some snowmen. The ad, which was created by McCann Worldgroup, opens with snowmen melting in...

Freeview "left behinds" by Leo Burnett London Unsold jumble-sale items come alive and sing I Want To Know What Love Is by Foreigner in a campaign for Freeview, the free-to-air digital TV service. Leo Burnett London created the campaign, which opens on...

O2 "walk - Ed Sheeran" by VCCP The singer Ed Sheeran follows Michael Bubl and The Gorillaz in getting his own O2 "walk" ad to promote his Wembly Stadium shows. The ad, which was created by VCCP and shot in one take,...

BBC "tapestry" by Rainey Kelly Campbell Roalfe/Y&R The BBC has released a TV, radio and online campaign trumpeting the virtues of local journalists. Rainey Kelly Campbell Roalfe/Y R created the campaign, which is voiced by the actress Joanna Scanlan, who appeared in...

Editor's pick

Christmas 2014: the ad industry verdict

Christmas 2014: the ad industry verdict

  • Media

It's that time of year again when the industry's great and good fight for Yuletide glory. Campaign asks three ad folk for their thoughts on this year's crop of festive campaigns.

 
 
Why thinking and making rule for Rei Inamoto

Why thinking and making rule for Rei Inamoto

AKQA's chief creative officer is aiming for category-defining work as he takes on James Hilton's role. By Kate Magee.

 
 
Should agencies be quitting London?

Should agencies be quitting London?

Is the tide that has always swept the best creative talent to London from the regions about to turn?

 
 
The buzz

The buzz

 
 
ITV impresses investors to top TV sales survey

ITV impresses investors to top TV sales survey

An all-round performance sees the ITV sales team top this year's commercial TV broadcaster rankings, while the deal-makers at Channel 5 are honourable runners-up, Maisie McCabe writes.

 
 
Mindshare's Huddle 2014 widens media horizons

Mindshare's Huddle 2014 widens media horizons

From creativity of the human brain to a sports brand launch, the key word at the event is collaboration. By David Benady.

 
 
 
Link to Bullmore Bot: random gems of wisdom from adland's agony uncle, Jeremy Bullmore

Features & Analysis

YouTube generation: brand with care

YouTube generation: brand with care

2014 was the year that YouTube creators invaded the public consciousness. Over the next three pages, we see how brands are utilising these stars.

 
 
Things we like: Sunday Times' Waitrose ad, Nick Milligan golf day, Radio's award

Things we like: Sunday Times' Waitrose ad, Nick Milligan golf day, Radio's award

Some things in the media business we liked in the week up to 19 November, and one thing we didn't...

 
 
Should outdoor companies create content divisions?

Should outdoor companies create content divisions?

JCDecaux is testing the content waters. But is the 'eight-second medium' the right environment, David Benady asks

 
 
Innovation and creativity to inspire OMD transition

Innovation and creativity to inspire OMD transition

The agency recently threw open its doors to leaders in tech and media as it begins to redefine its offer, Ed Owen reports.

 
 
Do political clients damage agencies?

Do political clients damage agencies?

The Labour Party is looking at its agency arrangements ahead of the general election, promising Lucky Generals a key role after working with the shop on an informal basis. It also plans to involve other industry figures and agencies. Saatchi Saatch...

 
 
Hacked off

Hacked off

Disillusioned with convention, a new breed of marketer is rewriting the business-growth rule book. By Ryan Holiday.

 
 
'And the logo was still too small'

'And the logo was still too small'

ISBA has combined its contacts with the Advertising Research Consortium's survey skills to find out what clients really think about their agencies. Campaign offers some nuggets from the report with the help of ISBA's Debbie Morrison.

 
 
How James Connelly became a mobile multimillionaire

How James Connelly became a mobile multimillionaire

It wasn't so long ago that James Connelly was cold-calling potential clients from the directory. Now he is celebrating the big-money sale of his business, Fetch, to Dentsu Aegis Network. Arif Durrani reports

 
 
Things we like: MTV and Channel 5 collaboration, FT's fundraiser and C4 goes programmatic

Things we like: MTV and Channel 5 collaboration, FT's fundraiser and C4 goes programmatic

Some things in the media business we liked in the week up to 14 November, and one thing we didn't...

 
 
Crafting the full Monty for John Lewis

Crafting the full Monty for John Lewis

Daniel Fisher and Richard Brim tell how they delivered on the biggest brief of the year to produce 'Monty's Christmas'.

 
 
How football's global brands are moving the goalposts

How football's global brands are moving the goalposts

The Secret Footballer explains how brands are changing the beautiful game.

 
 
YouView adds Netflix and Sky Sports to its armoury

YouView adds Netflix and Sky Sports to its armoury

The Netflix tie-up and arrival of Sky Sports take the service closer to its goal of ten million homes, David Benady writes

 
 
Cracking the code

Cracking the code

Learning to write code - even just a bit - will change your view of the digital world and open up your mind to its creative possibilities, Stephen Maher discovers.

 
 

Opinion & blogs

Agency rivalries and one big Omnicom superstore

Agency rivalries and one big Omnicom superstore

There are only two things most agencies want to talk about at the moment.

 
 
As the business changes, know what you stand for

As the business changes, know what you stand for

Waking up to Bob Geldof asking for money, again, has made me a tad nostalgic this week, and highlighted the power that comes from having a clear mission.

 
 
Technology cannot win the battle for hearts and minds

Technology cannot win the battle for hearts and minds

I was struck by a comment on Radio 4's Hidden Histories Of The Information Age: "The weakness of modern strategy is that it is too reliant on technology - the triumph of accuracy of outputs with no impact on outcomes."

 
 
Global viewpoint from Hong Kong

Global viewpoint from Hong Kong

Once home to fishermen and farmers, modern Hong Kong is a teeming, commercially vibrant metropolis where Chinese and Western influences fuse. It is a small place and the people are very sensitive to new trends. In the past decade, Hong Kong has had t...

 
 
Tech viewpoint on UX versus marketing

Tech viewpoint on UX versus marketing

More than three-quarters of agencies identify user experience as the biggest shortfall client-side. One explanation is that UX is still evolving. Another is that UX and marketing have fundamental values directly opposed to one another. The primary ...

 
 

Diary

Social photos of the week

Social photos of the week

It seems Mindshare s client director, Steve Keenan , can t face the world after a heavy night out. The new Samsung Gear VR headset is clearly the best accessory to help catch up on some sleep while pretending to work. Guess which one is Leo Bu...

 
 
Diary: Why have sun when you can have rain?

Diary: Why have sun when you can have rain?

This is set to be the wettest year on record.

 
 
Social photos of the week

Social photos of the week

Havas Worldwide London s Blue Jumper Brigade aka (l-r) the business directors Julian Ashley and Mark Gerrard , and the creative director Andy Mcananey meet to discuss the outfit strategy for next week. Oystercatchers chief executive, ...

 
 

Watch: the worst things that have happened to me at Cannes

Maurice Lévy, the chief executive of Publicis Groupe, Michael Roth, the chief executive of Interpublic, and Rémi Babinet, the...


Additional Information

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The Christmas ads you need to watch

The Christmas ads you need to watch

Campaign takes of look at the major Christmas ads including John Lewis, Sainsbury's, Waitrose, Asda and Debenhams, some of which have pulled at viewers' heartstrings, while others have offered up some comedy.

 
 
Watch: Sainsbury's launches 'Christmas is for sharing' WW1 ad

Watch: Sainsbury's launches 'Christmas is for sharing' WW1 ad

Sainsbury's has launched its "Christmas is for sharing" World War I ad featuring a chocolate bar the supermarket will be selling in store to raise money for the Royal British Legion.

 
 
Watch: New John Lewis Christmas ad

Watch: New John Lewis Christmas ad

John Lewis' festive campaign tells the tale of a boy who can't wait for Christmas so he can present his penguin friend, Monty, with the companion he has longed for.

 
 
Mulberry 'wins Christmas' with gifting ad

Mulberry 'wins Christmas' with gifting ad

Mulberry, the designer best known for its bags, has released a light-hearted Christmas ad campaign that plays on the secret competition families feel when giving presents to each other.

 
 
Watch: Marks & Spencer's Christmas ad

Watch: Marks & Spencer's Christmas ad

Marks & Spencer has today released its Christmas ad and has revealed it is behind the mysterious Two Fairies Twitter account.

 
 
Premier Foods to run Lynda Bellingham Oxo ad as Christmas tribute

Premier Foods to run Lynda Bellingham Oxo ad as Christmas tribute

Premier Foods will run a 30-year old Oxo ad on Christmas day as a tribute to the actress Lynda Bellingham, who died earlier this year.

 
 

Promoted content

Unearthing new boundaries to break

Unearthing new boundaries to break

As the world wide web celebrates its first quarter-century, its inventor, Sir Tim Berners-Lee, took to the stage at SapientNitro's latest Idea Exchange event to discuss the ways in which technology, creativity and data will shape the world of brand a...

 
 
Applied Thinking: You - Fern Miller chief strategy and insight officer, international, DigitasLBi

Applied Thinking: You - Fern Miller chief strategy and insight officer, international, DigitasLBi

Apologies, data-tech aficionados, but I am not going to write about the programmatic use of data in this article. Instead, I'm going to use data the way we always have: to narrow the creative field by understanding our audience's preferences better. ...

 
 
Applied Thinking: Flaws - James Devon planning director, MBA

Applied Thinking: Flaws - James Devon planning director, MBA

We strive for perfection. We want things to be lined up nice and tidy; understandable. So we measure, analyse and evaluate. We talk about virtuous cycles, failing fast and learning faster. Correctly, we're looking for evidence on which to base decisi...

 
 
Applied Thinking: Agnosticism - Stuart Smith vice-president, client service, UK and Ireland, Mediaocean

Applied Thinking: Agnosticism - Stuart Smith vice-president, client service, UK and Ireland, Mediaocean

Television consumption has changed dramatically in recent years due to the emergence of technology that allows consumers to watch whatever they want, wherever, whenever and however they want it. Now is the time for marketers to respond to this emergi...

 
 
Applied Thinking: Wicked - Rebecca Moody chief strategy officer, Ogilvy & Mather

Applied Thinking: Wicked - Rebecca Moody chief strategy officer, Ogilvy & Mather

"Rebecca Moody, your P-ness pisses on my J." So declared a board account director at a very large London agency where I once worked because I hadn't yet cracked the new radio strategy for a high-profile piece of retail business a whole two weeks befo...

 
 
Applied Thinking: Unity - Dan Hulse managing director and planning partner, St Luke's

Applied Thinking: Unity - Dan Hulse managing director and planning partner, St Luke's

Imagine you're an incoming marketing director. Ninety days.

 
 
Private Hear: November 2014

Private Hear: November 2014

Chris Watson, creative head, The Leith Agency, and Hugh Todd, creative director, Leo Burnett, gave us their take on a selection of ads from the month just gone.