Amidst the deluge of red roses and chocolates, brands are going after consumers with everything from emojis to a matchmaker in the produce aisle. Campaign rounds up the Valentine's Day marketing highlights so far.
Bartle Bogle Hegarty has focused its creative powers inwards to create an online recruitment film about the power of difference.
The Premier League has launched a more colourful brand identity built around its lion icon as it plots a future without a corporate sponsor for the first time in 23 years.
Viacom is to sell advertising on Snapchat as part of a new extended deal with the transient photo-sharing platform.
McVitie's, the United Biscuit brand, is focusing on pushing its Digestive biscuits range to a younger audience this year.
Senior managers at Cannes Lions owner Ascential are in line for multi-million pound share windfalls after it confirmed the pricing of its £800 million stock market debut.
A series of cringe-inducing Valentine's Day-themed vignettes, including a man discussing a bowel explosion, form the basis of a humorous ad campaign for NHS Blood and Transplant, with the comedic approach designed to encourage conversations about organ donation.
Now lacking explicit nudity, the grandfather of girlie mags strives to stay relevant
Experian, the data company, has appointed Bartle Bogle Hegarty London to help promote its credit score service to consumers.
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Omnicom, the owner of the BBDO and OMD networks, has reported income before income taxes of $1.78 billion, down 1.7 per cent year on year.
Maxus has launched a new technology consultancy, which will help businesses make the best use of technology in their marketing.
Google's strong core advertising business means that it is fending off Facebook - for now, says Be Heard Group's Ian Maude.
Interpublic has bought British enterprise mobile consultancy and app developer Mubaloo for an undisclosed sum.
Rustlers, the microwaveable burgers and sandwiches brand, has appointed Droga5 London as its creative agency in the UK.
BT was by far the busiest advertiser on UK TV in January 2016, racking up nearly 4,000 minutes of screen time.
Hewlett Packard Enterprise has strongly disputed claims by a Financial Times columnist that the software firm's comms chief Henry Gomez wrote a 'threatening' and 'aggressive' letter to her with suggestions about the newspaper's relationship with its advertisers.
The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.
James Lowther shares some thoughts on the industry then and now as he retires from a career spanning Saatchi & Saatchi and M&C Saatchi that lasted almost half-a-century.