Glorious!, the UK soup brand, focuses on the lengths its chefs go to find new recipes in its first TV ad.
Channel 4 has launched an ad-funded Shorts series with British Gas, called Phil Spencer's Home Hacks.
Esquire, the Hearst-owned luxury men's magazine, has partnered with Harrods to launch The Big Watch Book.
Four out of five advertisers and marketers plan to increase their use of social media next year, even if many are unsure on how to measure its effectiveness, according to new research.
Comedy Central has been censured by Ofcom over pre-watershed trailers that included the comedian Russell Howard saying "you filthy bitch" at 9.30am on Christmas Eve.
Curzon, the art house cinema chain, has appointed Digital Cinema Media as its ad sales partner, replacing the incumbent, Pearl & Dean.
Trade bodies representing digital content brands and publishers need to step up and formulate a coordinated and rapid response, says the chief executive of Maxus UK.
WPP has hired Sean Larkins, the deputy director of UK government communications, to be the group's director of consulting and capability for its Government & Public Sector Practice.
The Marketing Agencies Association has created the adverting industry's first award to celebrate work supporting equality for lesbian, gay, bisexual and transgender people.
To simply dislocate the ad placement from the context, and expect the audience to join the dots, is asking too much, says the commercial director at Guardian News & Media.
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Sky has extended its movie and TV deal with Disney UK & Ireland, giving the broadcaster first-showing rights to the new Star Wars film after its cinema release.
A celebrity backed ad-campaign run on Outdoor Plus' sites in association with Campaign has achieved double the industry average for spontaneous awareness.
Paul Carolan, the former commercial director at JCDecaux, has been appointed as the first commercial director of Widespace, the mobile ads company.
Overall engagement is likely to increase on the social networking platform, while advertisers will be able to better understand their audience, says the social media account director at Manning Gottlieb OMD.
Celebrity Cruises has partnered with Channel 4 and Genero, the online community of filmmakers, to launch a TV campaign.
Mondelez International has moved its £40 million UK and $200 million (£131 million) US media accounts into Carat, following a global review.
Paul Silburn, the joint chief creative officer at Saatchi & Saatchi London, has left the agency after eight years.
Paul Burke, an award-winning copywriter and novelist who has worked at J Walter Thompson, BMP DDB and Y&R, gives his take on the state of copywriting in advertising today.
Creative leader returns from Wieden & Kennedy New York to breathe life into agency's UK operation
It's one of the country's biggest retail spaces and richest data pools. Join these dots and you've got marketing nirvana. That's what is happening at Heathrow Airport