Maurice Lévy, the chief executive of Publicis Groupe, Michael Roth, the chief executive of Interpublic, and Rémi Babinet, the...
Britain's Beer Alliance "there's a beer for that" by SapientNitro Britain s Beer Alliance (formerly Let There Be Beer), a group that aims to boost beer sales in the UK and includes companies such as Carlsberg and Heineken, is launching a 10 million integrated campaign....
World's Talking About: Hälloween Ikea Singapore and Bartle Bogle Hegarty have come up trumps for Halloween. In a bid to promote its extended hours (11pm, if you happen to be in the area and need some affordable homewares), the...
Giffgaff "you're not the boss when you're scared" by Fallon Giffgaff, the mobile network, has released another horror-inspired ad, following last year s "different takes guts" spot. Fallon created the ad, which was released online on 29 October and is supported by social and PR...
Samaritans "Radar" by Jam Samaritans, the charity that supports anyone in distress, is launching a Twitter app to help people spot the signs that a friend is struggling to cope. Jam created the app, which uses Twitter s application...
Skol Beats Senses "underwater" by F/Nazca Saatchi & Saatchi The alcohol brand Skol has shot an entire ad underwater to mark the launch of the Beats Senses beer. F/Nazca Saatchi Saatchi created a nightclub scene for the spot, which will run on TV in...
The winners at this year's IPA Effectiveness Awards tell stories that are familiar to us all but offer crucial brand lessons. By Lorna Hawtin.
Joe De Souza and Sam Walker reveal the huge logistic effort behind their spot for BBC Music and Children in Need.
The creative bar must be raised if mobile is to deliver a truly great campaign this December, Greg Grimmer argues.
If government departments understood how advertising could be used to make savings, not just change behaviours, the NHS could save billions, according to Sir Chris Powell.
Active participation in social media resonates across channels, saves you money and will make you relevant.
Features & Analysis
Don't be fooled by the casual exterior - Tom Bazeley is winning over the sceptics. By Maisie McCabe.
There is, by any measure, far too much twerking taking place in the music industry right now. So credit to MTV for extending its partnership with Durex to promote the message of empowerment and safer sex at this year s MTV Europe Music Awards taking ...
The battle for supremacy between the creative message and the medium has resumed. David Benady reports.
The Campaign Big Awards winners may not surprise you, but their work is still a showcase of remarkable creative talent.
Some things in the media business we liked in the week up to 24 October, and one thing we didn't...
News UK's leader thinks the result of the Scottish referendum shows the enduring power of the press. By Arif Durrani.
Silver Grocery, Soft Drinks Household Title: Unbelievable Bus Shelter Client: PepsiCo Brand: Pepsi Max Executive creative directors: Alex Grieve, Adrian Rossi Creative directors: Phil Martin, Colin Jones Art directors/writers: Richa...
Gold Sport, Travel Leisure Title: Magic Of Flying Client: British Airways Marketing director: Sara Dunham Brand manager: Rebecca Leng Executive creative directors: Charlie Wilson, Emma de la Fosse Creative directors Jon Andrews, Andy ...
Davud Karbassioun discusses the crucial, if largely unheralded, role he plays in the advertising process.
With the odds favouring a challenging festive season for retailers, has the time come to abandon excessive sentimentality in Yuletide advertising and take a cue from Tom Lehrer? "God rest ye merry merchants, may you make the Yuletide pay," the musici...
Creative start-ups and established brands can mutually benefit by capitalising on each other's strengths, Dylan Williams and Charles Armstrong believe.
Advertisers often avoid using ethnic minority groups in their advertising for fear of 'getting it wrong'. By David Benady.
Facebook aims to dethrone Google with a new ad system and its own IQ research, Arif Durrani and Ed Owen report.
Opinion & blogs
There must be a story behind the story of Telefónica's media agency shift. I doubt it's one that will show our industry in a good light.
The end-of-year merry-go-round of departing ad agency bosses spins apace and seems to show that the life of a chief executive is in danger of becoming, to quote Thomas Hobbes, increasingly nasty, brutish and short.
At the start of the year, I was advised by a senior press leader to "keep my eyes on Northcliffe House" - words that have served me well in 2014.
Germany is renowned as a strong economic force but risks becoming equally famous for over-regulation. Arguably, no other country is discussing the National Security Agency, Google and data security so intently or tries to protect its citizens as much...
The next tech frontier is just round the corner and brands need to be ready. At Mindshare, we have recently carried out "Project Virtual Assistant", a multidisciplinary research collaboration with the Institute of Management Studies at Goldsmiths, Un...
- Facebook’s Rooms App Could be a Horror Story in the Making Jonathan Akwue 31-Oct-2014
- THE DIFFERENCE BETWEEN LIVING AND SURVIVING Dave Trott 28-Oct-2014
- RETAIL THERAPY Jonathan Staines 22-Oct-2014
- Nice one. Andy Nairn 21-Oct-2014
- NABS Tuesday Club Talk with Sir Martin Sorrell NABS 21-Oct-2014
Ahead of last week's Campaign Big Awards, VCCP sent a crate of its own beer, called Big Brew, to all the shortlisted agencies.
Starcom MediaVest Group has a very fit team. Well, Jack Kelly, James Williams and Lawrence Sorrentino (left to right) in particular. The trio cycled the 62-mile journey from London to Brighton on Boris bikes, taking just nine hours and 15 minutes t...
The Rapp account manager Robert Goodwin was flying the flag for the ad industry in The Apprentice.
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- Adam & Eve/DDB wins 2014 IPA Effectiveness Awards Grand Prix
- Enjoyed getting an hour back on Sunday? You'll get years back if you stop smoking, says charity
- Tiffany & Co hires MEC for $100m global media
- Mattessons Fridge Raiders campaign delivers AI robot to YouTube gamer
- HSBC launches Anyone's Game golf campaign
- Facebook and Airbnb sign up to D&AD New Blood
Trending on Campaign
With yet another selfie campaign launching, Jam's planning director, Simon McEvoy, questions whether the phenomena should come to an end.
The scene is a big sound stage at Shepperton studios. Tensions are running a little high on the Oxo family kitchen set.
BBC Music is launching an epic three-minute ad featuring 27 musicians including Sir Elton John, Pharrell Williams and Stevie Wonder to promote all of the corporation's music content in a single ad for the first time.
New York - Sir John Hegarty, co-founder of Bartle Bogle Hegarty (BBH) is asked one question about data and creativity.
Diageo's global managing director, James Thompson, says branded content lets brands tell a story in a way that ads don't allow.
The BBDO worldwide chief executive has long seemed destined for even greater things, Claire Beale writes. Yet, after ten years at the helm, Andrew Robertson still sounds like a man consumed by the job at hand.
Watch highlights of AOL's Digital Upfronts event, held at BAFTA.