Latest Work

Ikea "the time travel experiment" by Forsman & Bodenfors The hypnotist Justin Tranz convinces Ikea shoppers that they are experiencing their future in a new online campaign for the furniture retailer. Forsman Bodenfors, the Stockholm agency behind last year s "the epic split" ad...

Nike and Foot Locker "be the baddest" by Wieden & Kennedy Amsterdam Kevin Durant, the NBA player, stars in a campaign for Nike and Foot Locker that aims to motivate young basketball players in Europe. Wieden Kennedy Amsterdam created the spot, which will run in the UK,...

O2 "art school" by VCCP O2 s new ads show people whose lives have changed in light-hearted and exaggerated ways thanks to the mobile network s Priority app. VCCP created the spots, which follow on from a previous campaign featuring...

Coors Light "ice bar" by VCCP Jean-Claude Van Damme, the (possibly unaware) king of irony, returns in Coors Light s new ad by VCCP. Like previous executions, it shows the actor alone in the mountains, dressed in a Canadian tuxedo (denim...

Karen Millen "who is she?" by October Sun Karen Millen is teasing the face of its autumn/winter 2014 collection with an online film. The spot follows the mystery model without revealing her face around the streets of East London as she meets fellow...

Link to Bullmore Bot: random gems of wisdom from adland's agony uncle, Jeremy Bullmore

Editor's pick

Going from adland to neverland

Going from adland to neverland

James Swift meets five adlanders (The Famous Five, if you will) who have swapped one type of scamp for another by fulfilling their dream of writing children's books.

 
 
Are shops adapting quickly to digital?

Are shops adapting quickly to digital?

 
 
Talking about my generation

Talking about my generation

The over-50s are a fast-growing demographic controlling four-fifths of the UK's disposable wealth. So why do advertisers continue to ignore them, Stefano Hatfield asks.

 
 
Ten things you need to know

Ten things you need to know

 
 
Advertisers and agencies get ready for The X Factor

Advertisers and agencies get ready for The X Factor

With the public so interested in the judges, is the new series destined to be a success with brands, Maisie McCabe asks.

 
 
Is local TV vanity over sanity?

Is local TV vanity over sanity?

It's early days, but teething problems at London Live don't bode well for Jeremy Hunt's brainchild. By David Benady.

 
 

Features & Analysis

Creativity central to Cannes win for WPP

Creativity central to Cannes win for WPP

John O'Keeffe, WPP's worldwide creative director, talks to Kate Magee about Cannes, creativity and why he must learn to use provocative soundbites.

 
 
ABCs hint at consolidation ahead for women's titles

ABCs hint at consolidation ahead for women's titles

Although the overall sector performed poorly, the traditional, more upmarket magazines are faring well. By Jane Wolfson.

 
 
Jones brings refreshing perspective to Hearst UK

Jones brings refreshing perspective to Hearst UK

The publisher's new chief executive is a departure from past leaders - and innovation is top of her agenda. By Arif Durrani.

 
 
Things we like: Downton Abbey/WaterAid tie-up

Things we like: Downton Abbey/WaterAid tie-up

The inclusion of a plastic bottle of water in the publicity shots for the new series of ITV's Downton Abbey sent social media into overdrive.

 
 
Should awards accept scam ads?

Should awards accept scam ads?

Has the time come for creative awards organisers across the world to open their doors to the scam ads they find perpetually difficult to stop slipping under the wire? At one time, it would have been unthinkable to even pose the question. Today, some ...

 
 
Ocean's £15m acquisition marks outdoor evolution

Ocean's £15m acquisition marks outdoor evolution

The Signature deal highlights outdoor's ability to deliver innovative solutions rooted in technology. By James Copley.

 
 
Advertising, PR and our obsession with definitions

Advertising, PR and our obsession with definitions

Andrew McGuinness has quit advertising and is now running a public relations agency. But, he insists, today's category-defying creative work is beginning to make such labels redundant.

 
 

Opinion & blogs

Can Dare finally recapture the spirit of its success?

Can Dare finally recapture the spirit of its success?

Like quite a lot of people much smarter than me, I completely screwed up over Dare.

 
 
Albion shows Engine how to get a deal over the line

Albion shows Engine how to get a deal over the line

In the annals of corporate acquisitions of UK advertising agencies, Lake Capital's putative purchase of Engine must surely go down as one of the most muddled.

 
 
You're not normal, nor is the person you sit next to - and as for your boss...

You're not normal, nor is the person you sit next to - and as for your boss...

You're not normal. It's something that is all too easy to forget - I do it myself on a regular basis. In a step-change from drinking and dining with media's finest, I was out with the "dads from school" last week.

 
 
Global viewpoint from Sydney

Global viewpoint from Sydney

You probably think Australian ad people walk around their agencies wearing board shorts and sandals the whole time. Ha! Of course we don t. That would be foolish. There are more than 2,000 species of spider in this country, many of which are venomous...

 
 
Tech viewpoint on online ad fraud

Tech viewpoint on online ad fraud

Online advertising fraud has caught the headlines recently after the Interactive Advertising Bureau's estimate that as much as 36 per cent of web traffic is considered fake and Twitter revealed that 23 million of its users are bots.

 
 

Diary

Diary: Agencies and brands wet themselves for charity

Diary: Agencies and brands wet themselves for charity

With the ALS Ice Bucket Challenge spanning the world in support of Lou Gehrig's disease, a few agencies have bravely got involved by wetting themselves.

 
 
Diary: You can forget Crimbo

Diary: You can forget Crimbo

If you haven't already started cartwheeling around the office in excitement, spare a thought for any agency that makes it through to compete for the BBC's advertising roster.

 
 
Social photos of the week

Social photos of the week

Lida s chairman, Matthew Heath (@MatthewHeath), proudly shows off his trophy for Best Men s Scones in Strete. Diary favourite Robin Wight (@RobinWightUK) has the obligatory picture taken outside No10 on a trip to promote his charity, The Ide...

 
 

Watch the ads here...

Watch: the worst things that have happened to me at Cannes

Maurice Lévy, the chief executive of Publicis Groupe, Michael Roth, the chief executive of Interpublic, and Rémi Babinet, the...


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Trending on Campaign

Should awards accept scam ads?

Should awards accept scam ads?

 
 
6 ads that made... Dave Trott

6 ads that made... Dave Trott

Appropriating pop culture, getting banknotes taken out of circulation... Dave Trott reflects on his career highs.

 
 
Can Dare finally recapture the spirit of its success?

Can Dare finally recapture the spirit of its success?

Like quite a lot of people much smarter than me, I completely screwed up over Dare.

 
 
London's top strategists share their summer reading

London's top strategists share their summer reading

Campaign asks some of the industry's top strategists what they'll be reading on the beach.

 
 
Bouncing back from business-loss bombshells

Bouncing back from business-loss bombshells

It's been quite a year for significant account departures: Asda stopped shopping with Saatchi & Saatchi, Dixons unplugged M&C, BMW motored out of WCRS and now Virgin Atlantic has flown out of the doors of Rainey Kelly.

 
 
Remembering Robin Williams through his ads

Remembering Robin Williams through his ads

Campaign remembers the comedy genius Robin Williams, who died yesterday, aged 63, through a series of his own ads through the years.

 
 
Want a tactical ad? Should have gone to Specsavers

Want a tactical ad? Should have gone to Specsavers

Specsavers' creative director Graham Daldry describes how his in-house team turned Luis Suarez biting an opponent into a viral ad for his brand in less than 16 hours.

 
 

Promoted content

Taking on the CityLive Challenge

Taking on the CityLive Challenge

Last week, we were introduced to Team Hanås. This week, meet Team Sandoz.

 
 
Time to think about DOOH

Time to think about DOOH

Thinking about the evolving role of digital out-of-home and where it sits in the complex multiscreening planning environment throws up some powerful possibilities.

 
 
Kick start the CityLive challenge

Kick start the CityLive challenge

Two teams compete this summer to push digital out-of-home to its limit.

 
 
The identity crisis in social

The identity crisis in social

Social ideas must be at the heart of marketing strategies - and this means more than using social media.

 
 
The elusive social ROI

The elusive social ROI

Social marketing is maturing as we learn how to implement it effectively. But the discipline still has much growing up to do in measurement terms before it is taken seriously when it comes to allocating the budget.

 
 
Ad technology makes its mark at Cannes

Ad technology makes its mark at Cannes

Programmatic trading enables tailored content to reach consumers at the right place, at the right time, using data and technology for real-time targeting. Ad tech is transforming advertising and the business models of media owners, but some industry ...

 
 
Bus ads deliver on the high street

Bus ads deliver on the high street

The high street offers advertisers a captive audience, with bus ad formats providing high-impact and effective creative solutions.