Marmite urges nation to spread the love this summer
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Marmite urges nation to spread the love this summer

Marmite has launched a Woodstock-inspired campaign and a Marmite Love Café, to promote a summer version of the spread.

UK adspend growth highest on record
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UK adspend growth highest on record

UK adspend in the first quarter of the year was the highest on record hitting £4.7 billion, an 8.2 per cent growth compared with the same period last year, according to figures from the Advertising Association/Warc Expenditure.

The Tumblr for adults: How Medium is trying to improve branded content
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The Tumblr for adults: How Medium is trying to improve branded content

The blogging platform is already punching above its weight with tech and business influencers.

Gumtree to sponsor BT Sport's Premier League coverage
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Gumtree to sponsor BT Sport's Premier League coverage

Gumtree.com, the classifieds website, will sponsor all of BT Sport's coverage of the coming season's Premier League football matches.

'You can, you up': Words of warning for marketers courting China's millennials
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'You can, you up': Words of warning for marketers courting China's millennials

'You can, you up', a curious "Chinglish" catchphrase uttered frequently by millennials in China, carries a warning for older marketers targeting the youth segment, participants at a youth-marketing conference were told.

Campaign Viral Chart: Sky Sports ad with Thierry Henry is most shared
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Campaign Viral Chart: Sky Sports ad with Thierry Henry is most shared

A Sky Sports ad starring Thierry Henry, the former France and Arsenal footballer, sharing the history of England's top football league, has taken the top place in the chart.

Pearson to sell Economist Group stake
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Pearson to sell Economist Group stake

Pearson is in talks to sell its 50 per cent stake in the Economist within days after its sale of the Financial Times to Nikkei, with a major investor already confirming its interest in increasing its stake.

Dave's Crackanory returns with funding from Audible
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Dave's Crackanory returns with funding from Audible

Audible, Amazon's audio book arm, is sponsoring the third series of Dave's Crackanory, featuring Christopher Lloyd, Sarah Millican, Tamsin Greig, Greg Davies and Simon Bird.

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