Audi rolls out global VR experience to get people back into the showroom

Consumers are so well-informed by their online research they no...

PepsiCo under fire as Trump backtracks on criticism of far-right

News Corp's UK revenues fall 19% after taking currency hit from Brexit

Wit, edge and subversion are being replaced by nebulous 'brand purpose'

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AGENCY

Seven in ten major brands have amended media agency contracts in last year over transparency

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BRANDS

The North Face encourages climbing walls in new campaign

The North Face, the outdoor apparel retailer, is encouraging people to climb walls in a new campaign.

AGENCY

Keko picks Karmarama's Zeidler to lead creative

Keko London has hired Karmarama's Paul Zeidler as its new top creative after parting ways with Piggy Lines.

AGENCY

Sobering lessons from adtech

Adtech has disrupted a huge industry, but the value it has created has largely been to the benefit of Google...

BRANDS

Location-based targeting: myth versus reality

Not everything you've heard about location-based marketing is true, warns MEC UK's head of mobile.

AGENCY

'Insufficient evidence' that govt anti-drugs campaigns are effective, according to Home Office report

Millions of pounds spent on anti-drug campaigns in recent years may have been wasted and in some cases even encouraged...

MEDIA

Facebook and other media must make room for diversity of thought

When Facebook prioritises friends and family in your news feed it may commit editorial bias.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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