Maurice Lévy, the chief executive of Publicis Groupe, Michael Roth, the chief executive of Interpublic, and Rémi Babinet, the...
OPI "the story of a drop" by Dan\\Paris OPI has assigned letters to its different shades of nail polish to create a code as part of a new campaign. Dan\\Paris, TBWA s digital agency, created the campaign, called "colour is the universal language",...
KPMG "glass ceiling" by JWT New York KPMG is airing two TV commercials in the US staring the golfers Phil Mickelson and Stacy Lewis to promote a series of events on the advancement of women in business. J Walter Thompson created the...
McVitie's "DeliChoc" by Grey London McVitie's "sweeet" campaign, which uses cute or exotic animals as metaphors for the taste of different kinds of biscuit, is hardly groundbreaking. But the ads are well-made and people like them. Besides, how edgy do...
Foot Locker Europe and Adidas "in the sneakers of Theo Walcott" by BBDO Paris It was national news when Theo Walcott announced in February that he was ditching Nike as his sponsor to sign with Adidas. After featuring in the "there will be haters" campaign, he is now promoting...
Hellmann's "people really love us" by Ogilvy & Mather London Hellmann s new global campaign purports to respond to compliments the mayonnaise brand receives on social media. Ogilvy Mather London created the campaign, which is backed by a 15 million global media spend and aims...
As Walker Media becomes Blue 449, its leaders explain why it will be more than just another media agency. By Arif Durrani.
Now that his playing days are behind him, Lawrence Dallaglio is devoting his energy to BBH Sport. He talks to James Swift about his ambitions for the agency.
What if agencies opt out of all pitches called by their own clients? This radical approach could benefit both parties, Paul Phillips suggests.
Campaign asked some of the industry's most successful agency founders how their companies today compare with the vision they had when they first set out.
The brain holds many secrets that admen would love to learn - not least, how to change behaviour. Rory Sutherland explores how comedy rouses the grey matter.
The magazine marketing body wants to highlight the power of the medium in both print and digital. By Gurjit Degun.
Features & Analysis
Just how effective the leadership styles of Steve Jobs and Sir Alex Ferguson might have been had they been running a communications group is an intriguing question. Not very, perhaps. Apple s founder was neither consultative nor a consensus-builder a...
Can the value of programmatic trading only be unlocked when creative works alongside media, Maisie McCabe asks.
Some things in the media business we liked in the week up to 20 March, and one thing we didn't...
The time when you could get high just by walking into the gents at the Grosvenor House on an awards night may have long passed. But Laurence Green believes adland has acquired an addiction that is no less expensive or injurious to its long-term healt...
A mastery of big data can tell marketers what is possible but they will still have to decide for themselves the right thing to do, Simon James writes.
A golden statuette must be high on the list of those who work in the creative industries. RSA Films' Mat Kirkby and James Lucas tell Kate Magee about theirs.
Ian Priest discusses the impact that his IPA president's agenda has had on the industry during his two years in office.
How do brands figure out who buys most effectively when media is discounted rather than full price, John Billett asks.
Some things in the media business we liked in the week up to 13 March, and one thing we didn't...
As Guardian Media Group's chief executive prepares to step down, he tells Arif Durrani about the challenges of steering a "powder keg of a business" and how the 'open' strategy is working.
The social media giant has released its debut UK ad campaign, but will it win any new friends, Gurjit Degun asks.
Some things in the media business we liked in the week up to 6 March, and one thing we didn't...
Short of driving around London lobbing grenades through the windows of media agencies, Magnus Djaba could hardly have provoked a more rage-filled response from those feeling under attack. "Patronising" and "smug" are among the more printable reacti...
Opinion & blogs
I didn t make it to British Arrows last week, though there are (still) few greater pleasures in this business than wallowing in big-screen advertising action; a shopper marketing mobile campaign case study doesn t get my blood throbbing quite so loud...
During a hectic Advertising Week Europe, when many of adland's finest adopt multiple roles as hosts, interviewers and sector specialists on stage, there remains one person who regularly baffles and infuriates with his ability to juggle different and ...
TV debate row, Kitchengate - British politics continues to fail to treat people like adults.
Israel is known around the world as the "start-up nation". The journalists Dan Senor and Saul Singer s book of the same name created a stampede of interest in how a small country has built such outsized global economic and business influence, particu...
"Fail fast, fail often" is a familiar business phrase, but perhaps counter-intuitive for many recession-scarred marketers who have learned to live in a world of safe bets. But, as the economy slowly recovered, it seems marketers have their mojo bac...
Britain could be making its slimiest contribution to the Super Bowl since Phil Collins played the half-time show in 2000.
Moray MacLennan is used to board meetings but not ones like this. Here, he poses with a photo of Lord Saatchi as you ve never seen him before and a surfboard (spot the apt logo) commissioned to celebrate ten years of M C Saatchi Los Angeles. ...
JWT celebrated its 150th anniversary on Friday (5 December) and marked the milestone by changing its name back to J Walter Thompson.
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- Land Rover to move global ad account into Spark44
- WPP's Martin Sorrell reconsiders strength of newspapers
- Group M retains £80m Lloyds media
- Twitter hunts for UK marketer as it targets £180m ad revenues
- Gogglebox stars encourage viewers to vote
- Dave Trott at Ad Week Europe: Ads have become overcomplicated
Trending on Campaign
If it was a successful year for UK creativity in 2014, it was an epic one for Jean-Claude Van Damme and his entourage, Donald Gunn writes.
Planning is about people, not writing a famous blog or endless Tweeting, Lucy Jameson says.
Lindsay Pattison shares lessons from attending the World Economic Forum's annual gathering for the first time.
After a year of change, the agency has emerged with a new management team and a new way of working. But does it still have the magic touch? By James Swift.
February's winners: Joe Williams and Andy Preston, creatives, Havas Worldwide London Judge: Billy Faithfull, executive creative director, WCRS Winning ad: RB/Durex 'Explore'
Only when the individual components of the communications journey are intelligently linked can a campaign truly succeed
Hamburg's emerging agency scene embodies a nation ripe for reappraisal
It's time to end the softly-softly approach and use creativity to stop brands from fading into mediocrity
But this does not mean creatives should give up and go home - our industry still has much to offer brands
Agencies have much to learn about collaboration and tailor-made teams from Jogi Löw's football squad