Latest Work

Crowne Plaza "you first" by JWT London Crowne Plaza, the hotel chain, has released its first brand campaign in six years. JWT London created the print activity, which tells consumers about the extra effort the hotel makes for its guests.

Royal London "the great fire" by VCCP Royal London, the mutual life and pensions company, has launched another TV spot featuring the time-traveller Roy. The creative work builds on the brand s "we re so yesterday" repositioning, which was unveiled in May...

Beagle Street "Life insurance. Reborn" by The Corner Beagle Street s new campaign borrows from the comedy horror film Gremlins to make the point that it s a different kind of life-insurance company. The Corner created the ad, which aims to get younger...

Westfield "talking points" by Portas Westfield has launched a campaign for the autumn/winter fashion season, with films inspired by the "talking points" of the season. The activity, by Portas, went live on 8 September and will continue throughout October. It...

Total "committed to better energy" by Marcel Total is a leading energy company but not a leading energy brand, according to Jacques-Emmanuel Saulnier, its senior vice-president of corporate communications. The company now plans to rectify this disconnect with a global campaign created...

Editor's pick

Ledwidge spearheads crusade for creativity

Ledwidge spearheads crusade for creativity

The director Ringan Ledwidge and Now's creative director, Steve Paskin, tell Kate Magee about the fight for great work.

 
 
The new Engine driver

The new Engine driver

Lake Capital's acquisition of Engine is no get-rich-quick scheme, according to Terry Graunke, whose marketing pedigree appears to set him apart from the average corporate raider. By John Tylee.

 
 
Has Google become too powerful?

Has Google become too powerful?

The search giant is working to ease some of the EC's competition concerns, but rivals are unsatisfied. By David Benady.

 
 
Founder's spirit will live on at Dennis, Tye insists

Founder's spirit will live on at Dennis, Tye insists

The publisher is continuing to grow the business - as well as trees - just as the late Felix Dennis would have wanted, its chief executive tells David Benady.

 
 
What creative entrepreneurs can learn from Sir Terence Conran

What creative entrepreneurs can learn from Sir Terence Conran

The designer, retailer and restaurateur Sir Terence Conran embodies the spirit of the 'creative entrepreneur' like no other, and all agency leaders would do well to learn from him, Johnny Hornby says.

 
 
World's Talking About...The legend returns

World's Talking About...The legend returns

  • Media

 
 
 
Link to Bullmore Bot: random gems of wisdom from adland's agony uncle, Jeremy Bullmore

Features & Analysis

The beauty behind the bloodbath

The beauty behind the bloodbath

No shortage of blood, sweat and tears went into JWT London's new campaign for Canon, Russell Ramsey writes.

 
 
IPA's new initiative to highlight media value

IPA's new initiative to highlight media value

Business leaders recognise that they're not yet doing enough to target connected consumers. Arif Durrani investigates.

 
 
Are legacy agency brands important?

Are legacy agency brands important?

First, JWT decided it was a great idea to bring back its longtime name, J Walter Thompson, to coincide with its 150th anniversary in December. When he let the news slip a few months ago, Sir Martin Sorrell said it would be a "slick and good move". Th...

 
 
Jamie Oliver empire courts brands for content tie-ups

Jamie Oliver empire courts brands for content tie-ups

Brands are in talks about long-term partnerships with the chef's assets, such as his YouTube channels.

 
 
Things we like: Sky's #SOHK, RAB MIDASplus and Sunday Times Business at 50

Things we like: Sky's #SOHK, RAB MIDASplus and Sunday Times Business at 50

Some things in the media business we liked in the week up to 3 October, and one thing we didn't...

 
 
It's time to get real about going green

It's time to get real about going green

Fixing the world kind of took a back seat during the recession, as advertisers focused instead on fixing their finances. But the challenges around climate change remain and now present agencies with both an opportunity to change the world and a direc...

 
 
Things we like: Kinetic on Tour

Things we like: Kinetic on Tour

Kinetic s chief executive, Stuart Taylor, led a team of 40 cyclists from across the media industry in its seventh annual bike ride in aid of Alzheimer s Society. Hardy souls from Clear Channel, Primesight, JCDecaux and WPP agencies joined Kinetic for...

 
 
NRS steps into future with focus on mobile

NRS steps into future with focus on mobile

The inclusion of mobile readership figures has shown the true reach of news and magazine brands, Arif Durrani writes.

 
 
ITV banks on drama in new-season upfront

ITV banks on drama in new-season upfront

Agencies were left no clearer about the schedule gaps left by Champions League and Dancing On Ice. By Maisie McCabe.

 
 
Daring to be different

Daring to be different

The new D&AD Annual is a mixed bag to look at but delivers a powerful message about the association's brave vision, Nils Leonard says.

 
 
How should shops handle succession?

How should shops handle succession?

Last week s boardroom upheavals at Publicis Groupe suggest that Robert Burns knew something when he warned about "the best-laid plans". Two years ago, it seemed to have its succession sorted, with Jean-Yves Naouri set to succeed Maurice L vy when the...

 
 
Is the Twitter buy button a game-changer?

Is the Twitter buy button a game-changer?

Can the social media platform establish itself as an effective e-commerce channel for brands, David Benady asks.

 
 
Morley stakes claim as outdoor's ambassador

Morley stakes claim as outdoor's ambassador

By exploiting OOH's digital potential, Andrew Morley aims to boost Clear Channel and the wider sector. By Arif Durrani

 
 

Opinion & blogs

Powerful reminders of why greatness is worth a fight

Powerful reminders of why greatness is worth a fight

When the director Ringan Ledwidge stood up at a Now event last week and talked about the need (the absolute requirement, even) to fight (literally, perhaps) for great ideas, he hardly had to convince his creative agency audience.

 
 
Could this be the final roll of the dice for Anomaly?

Could this be the final roll of the dice for Anomaly?

Carl Johnson's intense frustration at the lack of traction at Anomaly London is palpable in his searingly honest quotes on the front page of this magazine.

 
 
Twitter's popularity says as much about TV as it does about social media

Twitter's popularity says as much about TV as it does about social media

Did you know that the main ITV channel generates more Tweets per month than BBC One and BBC Two combined? It's an intriguing finding that has stayed with me since it was shared at ITV's Upfronts event.

 
 
Global viewpoint from Chicago

Global viewpoint from Chicago

A few of us may know Chicago as the site of the first Ferris wheel, created for the World s Fair in 1893 with a brief to outdo the Eiffel Tower, which had been built for the Exposition Universelle in Paris four years earlier. But, as an Englishman ...

 
 
Tech viewpoint on beacon-hacking

Tech viewpoint on beacon-hacking

Picture the scene. You re walking down the wine aisle in Sainsbury s and stop in front of your favourite Chardonnay. Suddenly, your phone goes nuts. It s Asda, two doors down, excitedly telling you it has a two-for-one offer on all Chardonnay, so com...

 
 

Diary

Social photos of the week

Social photos of the week

M C Saatchi s chief executive, Camilla Harrisson, does her bit to promote travel safety by posting a picture for the Transport for London "#HomeSafeSelfie" campaign, which was created by her agency. Havas Media sings the praises of its "unsun...

 
 
Diary: DDB's class of '74 had one secret weapon

Diary: DDB's class of '74 had one secret weapon

Cast your minds back to 6 April 1974. Can't remember?

 
 
Diary: WPP pays worship

Diary: WPP pays worship

Well, this could have been a bit awkward for WPP.

 
 

Watch: the worst things that have happened to me at Cannes

Maurice Lévy, the chief executive of Publicis Groupe, Michael Roth, the chief executive of Interpublic, and Rémi Babinet, the...


Additional Information

Campaign Jobs


Trending on Campaign

Branded Content sends messages ads cannot, Diageo boss says

Branded Content sends messages ads cannot, Diageo boss says

Diageo's global managing director, James Thompson, says branded content lets brands tell a story in a way that ads don't allow.

 
 
It's still the work, the work, the work for Robertson

It's still the work, the work, the work for Robertson

The BBDO worldwide chief executive has long seemed destined for even greater things, Claire Beale writes. Yet, after ten years at the helm, Andrew Robertson still sounds like a man consumed by the job at hand.

 
 
Moray MacLennan: Scotland - it is emotional

Moray MacLennan: Scotland - it is emotional

I can't write about whether 'Yes' or 'No' would have been good or bad for the advertising industry.

 
 
Jean Claude Van Damme's most epic ads

Jean Claude Van Damme's most epic ads

Campaign takes a look at the actor Jean Claude Van Damme's greatest ads.

 
 
Made.com makes Scottish Referendum marketing

Made.com makes Scottish Referendum marketing "blunder"

Made.com has been left embarrassed this morning after sending out an email to its customer base announcing it had launched in a "new country" with special offers on "Saltire-inspired" products.

 
 
Nissan creates tactical ad 7 mins after royal baby no. 2 announcement

Nissan creates tactical ad 7 mins after royal baby no. 2 announcement

Nissan has managed to produced an ad just seven minutes after Clarence House announced that William and Kate, the Duke and Duchess of Cambridge, were expecting their second child.

 
 
Publicis boss Maurice Lévy to step down in 2017 amid board shake-up

Publicis boss Maurice Lévy to step down in 2017 amid board shake-up

Publicis Groupe chief executive Maurice Lévy is to step down in 2017 amid a management shake-up at the company.

 
 

Promoted content

2014 IPA Effectiveness Awards shortlist spotlight: easyJet 'Generation easyJet'

2014 IPA Effectiveness Awards shortlist spotlight: easyJet 'Generation easyJet'

easyJet shifted perceptions across Europe with its first aspirational branding campaign, 'generation easyJet'.

 
 
How would you push digital out-of-home to its limits?

How would you push digital out-of-home to its limits?

Campaign and MediaCo Outdoor challenged two digital leaders to take Manchester's CityLive screens to the max. This is what Team Sandoz and Team Hanås came up with for charities they love.

 
 
Inside... Rufus Leonard

Inside... Rufus Leonard

 
 
The Thinkboxes Awards for TV ad creativity

The Thinkboxes Awards for TV ad creativity

Shortlist July/August

 
 
2014 IPA Effectiveness Awards shortlist spotlight: Pancreatic Cancer Action

2014 IPA Effectiveness Awards shortlist spotlight: Pancreatic Cancer Action

 
 
Big Bus Challenge extends deadline

Big Bus Challenge extends deadline

Exterion and Campaign's competition to find the best bus creative will now end on the 17th September 2014.

 
 
Creating at the speed of culture

Creating at the speed of culture

As befits Bob Greenberg's evolutionary agency, R/GA London is eschewing established ways of working and traditional campaign timelines to enable clients to flourish in the connected age.