Latest Work

Harrisons 'I wish my son was a dog', by ais Ais has produced new press and digital ads to support Harrison's Fund, which raises money to help find a cure for Duchenne muscular dystrophy. The ads work on the notion that people prefer animals to...

Mars "panflutes" by Abbott Mead Vickers BBDO Mars has launched a 10 million campaign by Abbott Mead Vickers BBDO that celebrates 'little opportunities to win" in the everyday. "Little opportunities to win" are such pieces of luck as securing the last seat...

Snickers "The Brady Bunch" by BBDO New York Last week, Snickers released a teaser for its Super Bowl spot by BBDO New York, promising viewers that if it received enough hits, the ad would be aired ahead of the game. In that clip,...

Prince's Trust "learn the hard way" by CHI & Partners CHI Partners has created a LinkedIn/YouTube campaign for the Prince s Trust to get employers to look harder at young job applicants with troubled backgrounds. One part of the campaign is a LinkedIn profile of...

World's Talking About: Unicorns In advertising, it s occasionally a legitimate use of one s time and a client s money to discuss the oddest things: what unicorn bollocks should look like, for instance. BETC Paris had that meeting...

Editor's pick

Gunn Report 2014

Gunn Report 2014

If it was a successful year for UK creativity in 2014, it was an epic one for Jean-Claude Van Damme and his entourage, Donald Gunn writes.

 
 
Freeman ushers in new era at Bloomberg

Freeman ushers in new era at Bloomberg

Arif Durrani meets the man who is helping the ambitious media company branch out of its financial heartland and into the mainstream through the launch of Bloomberg Business.

 
 
Caitlin Ryan and Beth Bentley

Caitlin Ryan and Beth Bentley

 
 
A Davos virgin reflects...

A Davos virgin reflects...

Lindsay Pattison shares lessons from attending the World Economic Forum's annual gathering for the first time.

 
 
Does the buck stop with the marketer?

Does the buck stop with the marketer?

 
 
Does the Outdoor Media Centre have a future?

Does the Outdoor Media Centre have a future?

The trade body is without a CEO and now one of its highest-profile members. Will it survive, Gurjit Degun asks.

 
 
 
Link to Bullmore Bot: random gems of wisdom from adland's agony uncle, Jeremy Bullmore

Features & Analysis

Operators prepare for quad-play showdown

Operators prepare for quad-play showdown

As the UK telecommunications market consolidates, quad-play has become the new battleground, David Benady writes.

 
 
History of advertising: No 119: Arthur Nielsen's Audimeter

History of advertising: No 119: Arthur Nielsen's Audimeter

They have always been known as "the ratings" or just "the Nielsens", and they are the time-honoured yardstick that measures a TV show s pulling power over audiences and advertisers in the US. And no other piece of technology can claim such a pionee...

 
 
Things we like: Goodstuff's GoodStart, Havas and MailOnline

Things we like: Goodstuff's GoodStart, Havas and MailOnline

Goodstuff's GoodStart Goodstuff Communications has started the year with an outpouring of goodwill, launching a service for would-be media agency start-ups. GoodStart will offer the chance to share learnings while providing financial support, offic...

 
 
Is there still life in crowdsourcing?

Is there still life in crowdsourcing?

Having gatecrashed adland s party, crowdsourcing continues to defy agencies that would prefer it to leave before it downs too much of their food and drink. Doritos is among the major brands that draw on a passionate labour pool. So much so that it ...

 
 
Taking high fashion from the catwalk to the web

Taking high fashion from the catwalk to the web

Havas Media's new luxury arm will help brands connect with their digital-first customers of tomorrow. By David Benady.

 
 
Lonely at the top

Lonely at the top

Too many agency chiefs jeopardise their mental well-being for fear of being seen as weak. This must stop, Scott Knox writes.

 
 
How to be... a chief strategy officer

How to be... a chief strategy officer

Planning is about people, not writing a famous blog or endless Tweeting, Lucy Jameson says.

 
 
Are media owners now more attractive than media shops?

Are media owners now more attractive than media shops?

What are the things that media owners offer that are tempting more agency executives to cross over to the other side, Arif Durrani and David Benady ask.

 
 
BBH rebooted

BBH rebooted

After a year of change, the agency has emerged with a new management team and a new way of working. But does it still have the magic touch? By James Swift.

 
 
Your data for a life of luxury

Your data for a life of luxury

By making the best use of our data, brands can offer us the kind of personal service once only the rich could afford. Matthew Heath explains how revealing bits about ourselves can work to our advantage.

 
 
Instagram steps up advertising offensive

Instagram steps up advertising offensive

The photo-sharing app wants to convince more brands that it is not just a platform for young people. By David Benady.

 
 
Should agencies become full service?

Should agencies become full service?

2015 will mark the renaissance of the full-service agency. Or so James Murphy, Adam Eve/DDB s chief executive, predicted in Campaign . He wrote: "It s a rebirth that is already under way but will truly flower this year due to client demand and the...

 
 
CES 2015: A transitional year

CES 2015: A transitional year

Many technologies are close to mass-consumption point. How can brands benefit, Paolo Yuvienco asks.

 
 

Opinion & blogs

Networks might be able to provide that start-up buzz

Networks might be able to provide that start-up buzz

If you work in advertising and have anything approaching an ego, then it s almost certain you ll have thought about launching a start-up agency. Even now, I could give you the names of at least three or four big-agency CEOs who ve been nursing the ...

 
 
Advertising pays for more than today's rich media

Advertising pays for more than today's rich media

Have you ever stopped to think about what our media landscape would look like without advertising?

 
 
Global viewpoint from Singapore

Global viewpoint from Singapore

This year marks Singapore s 50th year of independence and, with its growing status as the major commercial hub in south-east Asia, the nation has plenty to celebrate. Over the past ten years, we have witnessed a growth spurt that has seen Singapore...

 
 
Tech viewpoint on following the audience

Tech viewpoint on following the audience

YouTube is ten this year. Yet, over the past 12 months, many in the marketing world started looking at it in a new light. The rise of Zoella and co charismatic vloggers with enormous followings has shown a YouTube beyond one-off viral hits. A beh...

 
 

Diary

Social photos of the week

Social photos of the week

Moray MacLennan is used to board meetings but not ones like this. Here, he poses with a photo of Lord Saatchi as you ve never seen him before and a surfboard (spot the apt logo) commissioned to celebrate ten years of M C Saatchi Los Angeles. ...

 
 
The Fish Bowl

The Fish Bowl

Britain could be making its slimiest contribution to the Super Bowl since Phil Collins played the half-time show in 2000.

 
 
Jeremy Bullmore eulogises JWT for 150th anniversary

Jeremy Bullmore eulogises JWT for 150th anniversary

JWT celebrated its 150th anniversary on Friday (5 December) and marked the milestone by changing its name back to J Walter Thompson.

 
 

Watch: the worst things that have happened to me at Cannes

Maurice Lévy, the chief executive of Publicis Groupe, Michael Roth, the chief executive of Interpublic, and Rémi Babinet, the...


Additional Information

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Trending on Campaign

Which A-Lister are you?

Which A-Lister are you?

Consider yourself as funny as Paul Lawson, creative as Nils Leonard or savvy as James Murphy? Answer the next 10 questions to find out which influential A-Lister you most closely resemble.

 
 
Campaign's Christmas Quiz

Campaign's Christmas Quiz

How much can you remember from 2014? Take part in our Christmas quiz and find out...

 
 
Agency Christmas cards 2014

Agency Christmas cards 2014

Campaign takes a look at some of the finest festive efforts from adland.

 
 
Top 10 advertising suits

Top 10 advertising suits

 
 
The Christmas ads you need to watch

The Christmas ads you need to watch

Campaign takes of look at the major Christmas ads including John Lewis, Sainsbury's, Waitrose, Asda and Debenhams, some of which have pulled at viewers' heartstrings, while others have offered up some comedy.

 
 

Promoted content

Campaign CityLive Challenge: Where smart tech meets street fun

Campaign CityLive Challenge: Where smart tech meets street fun

A crowdsourced marathon between interactive screens that timed runners and shared their congratulatory selfies is named the winner of the Campaign CityLive Challenge.

 
 
It was a very good year

It was a very good year

From tying up with luxury brands to using old classics in ads to some special gigs, 2014 was a year to remember

 
 
A bridge worth crossing

A bridge worth crossing

There is no grey area in music clearance - get approval early and aim to build long-lasting relationships

 
 
You can't turn your ears off, so listen up

You can't turn your ears off, so listen up

We all know that music has the power to move us emotionally - but data now suggests it can be just as effective at influencing consumers' brand preferences

 
 
The strategy of soundtracks

The strategy of soundtracks

Choosing the right song can make a great ad, but developing a musical strategy can help build your brand

 
 
A thriving treasure trove

A thriving treasure trove

Although production music has become more popular, the sector faces new challenges in the digital age as it evolves

 
 
Why adland must sing the praises of music

Why adland must sing the praises of music

Recognising its power, and how to utilise it fully, is crucial to the future of brands