Latest Work

Britain's Beer Alliance "there's a beer for that" by SapientNitro Britain s Beer Alliance (formerly Let There Be Beer), a group that aims to boost beer sales in the UK and includes companies such as Carlsberg and Heineken, is launching a 10 million integrated campaign....

World's Talking About: Hälloween Ikea Singapore and Bartle Bogle Hegarty have come up trumps for Halloween. In a bid to promote its extended hours (11pm, if you happen to be in the area and need some affordable homewares), the...

Giffgaff "you're not the boss when you're scared" by Fallon Giffgaff, the mobile network, has released another horror-inspired ad, following last year s "different takes guts" spot. Fallon created the ad, which was released online on 29 October and is supported by social and PR...

Samaritans "Radar" by Jam Samaritans, the charity that supports anyone in distress, is launching a Twitter app to help people spot the signs that a friend is struggling to cope. Jam created the app, which uses Twitter s application...

Skol Beats Senses "underwater" by F/Nazca Saatchi & Saatchi The alcohol brand Skol has shot an entire ad underwater to mark the launch of the Beats Senses beer. F/Nazca Saatchi Saatchi created a nightclub scene for the spot, which will run on TV in...

Editor's pick

Is it the end for digital independents?

Is it the end for digital independents?

 
 
Stories worth telling

Stories worth telling

  • Media

The winners at this year's IPA Effectiveness Awards tell stories that are familiar to us all but offer crucial brand lessons. By Lorna Hawtin.

 
 
Getting the BBC musical stars aligned

Getting the BBC musical stars aligned

  • Media

Joe De Souza and Sam Walker reveal the huge logistic effort behind their spot for BBC Music and Children in Need.

 
 
All I want for Christmas is a mobile masterpiece

All I want for Christmas is a mobile masterpiece

The creative bar must be raised if mobile is to deliver a truly great campaign this December, Greg Grimmer argues.

 
 
The marketing remedy to reduce NHS costs

The marketing remedy to reduce NHS costs

If government departments understood how advertising could be used to make savings, not just change behaviours, the NHS could save billions, according to Sir Chris Powell.

 
 
Earning time: the new age of paid and social

Earning time: the new age of paid and social

Active participation in social media resonates across channels, saves you money and will make you relevant.

 
 
 
Link to Bullmore Bot: random gems of wisdom from adland's agony uncle, Jeremy Bullmore

Features & Analysis

New face of M&C Saatchi

New face of M&C Saatchi

Don't be fooled by the casual exterior - Tom Bazeley is winning over the sceptics. By Maisie McCabe.

 
 
Things we like: MTV promoting safer sex

Things we like: MTV promoting safer sex

There is, by any measure, far too much twerking taking place in the music industry right now. So credit to MTV for extending its partnership with Durex to promote the message of empowerment and safer sex at this year s MTV Europe Music Awards taking ...

 
 
Is creativity more important than media?

Is creativity more important than media?

The battle for supremacy between the creative message and the medium has resumed. David Benady reports.

 
 
Big Awards gold winners: Chairman's statement

Big Awards gold winners: Chairman's statement

The Campaign Big Awards winners may not surprise you, but their work is still a showcase of remarkable creative talent.

 
 
Things we like: C4 raising £14.5m, Telegraph and Guardian unite, FourFour Two in good Kompany

Things we like: C4 raising £14.5m, Telegraph and Guardian unite, FourFour Two in good Kompany

Some things in the media business we liked in the week up to 24 October, and one thing we didn't...

 
 
It was the press wot won it for the 'No' vote

It was the press wot won it for the 'No' vote

News UK's leader thinks the result of the Scottish referendum shows the enduring power of the press. By Arif Durrani.

 
 
Interactive Agency: Abbott Mead Vickers BBDO

Interactive Agency: Abbott Mead Vickers BBDO

Silver Grocery, Soft Drinks Household Title: Unbelievable Bus Shelter Client: PepsiCo Brand: Pepsi Max Executive creative directors: Alex Grieve, Adrian Rossi Creative directors: Phil Martin, Colin Jones Art directors/writers: Richa...

 
 
Outdoor Agency: OgilvyOne

Outdoor Agency: OgilvyOne

Gold Sport, Travel Leisure Title: Magic Of Flying Client: British Airways Marketing director: Sara Dunham Brand manager: Rebecca Leng Executive creative directors: Charlie Wilson, Emma de la Fosse Creative directors Jon Andrews, Andy ...

 
 
How to be... A head of production

How to be... A head of production

Davud Karbassioun discusses the crucial, if largely unheralded, role he plays in the advertising process.

 
 
Is it time to kill off Christmas schmaltz?

Is it time to kill off Christmas schmaltz?

With the odds favouring a challenging festive season for retailers, has the time come to abandon excessive sentimentality in Yuletide advertising and take a cue from Tom Lehrer? "God rest ye merry merchants, may you make the Yuletide pay," the musici...

 
 
How big and small can leap forward together

How big and small can leap forward together

Creative start-ups and established brands can mutually benefit by capitalising on each other's strengths, Dylan Williams and Charles Armstrong believe.

 
 
Brands miss out on ethnic minority youth opportunity

Brands miss out on ethnic minority youth opportunity

Advertisers often avoid using ethnic minority groups in their advertising for fear of 'getting it wrong'. By David Benady.

 
 
Can Facebook challenge YouTube in video arena?

Can Facebook challenge YouTube in video arena?

Facebook aims to dethrone Google with a new ad system and its own IQ research, Arif Durrani and Ed Owen report.

 
 

Opinion & blogs

Telefónica's U-turn poses unanswered questions

Telefónica's U-turn poses unanswered questions

There must be a story behind the story of Telefónica's media agency shift. I doubt it's one that will show our industry in a good light.

 
 
Who'd be an agency CEO in these unforgiving times?

Who'd be an agency CEO in these unforgiving times?

The end-of-year merry-go-round of departing ad agency bosses spins apace and seems to show that the life of a chief executive is in danger of becoming, to quote Thomas Hobbes, increasingly nasty, brutish and short.

 
 
Why the days of Mail Online could well be numbered

Why the days of Mail Online could well be numbered

At the start of the year, I was advised by a senior press leader to "keep my eyes on Northcliffe House" - words that have served me well in 2014.

 
 
Global viewpoint from Munich

Global viewpoint from Munich

Germany is renowned as a strong economic force but risks becoming equally famous for over-regulation. Arguably, no other country is discussing the National Security Agency, Google and data security so intently or tries to protect its citizens as much...

 
 
Tech viewpoint on virtual assistants

Tech viewpoint on virtual assistants

The next tech frontier is just round the corner and brands need to be ready. At Mindshare, we have recently carried out "Project Virtual Assistant", a multidisciplinary research collaboration with the Institute of Management Studies at Goldsmiths, Un...

 
 

Diary

Diary: Gravity Road reignites the adland beer wars

Diary: Gravity Road reignites the adland beer wars

Ahead of last week's Campaign Big Awards, VCCP sent a crate of its own beer, called Big Brew, to all the shortlisted agencies.

 
 
Social photos of the week

Social photos of the week

Starcom MediaVest Group has a very fit team. Well, Jack Kelly, James Williams and Lawrence Sorrentino (left to right) in particular. The trio cycled the 62-mile journey from London to Brighton on Boris bikes, taking just nine hours and 15 minutes t...

 
 
Diary: Bitter taste of Sugar

Diary: Bitter taste of Sugar

The Rapp account manager Robert Goodwin was flying the flag for the ad industry in The Apprentice.

 
 

Watch: the worst things that have happened to me at Cannes

Maurice Lévy, the chief executive of Publicis Groupe, Michael Roth, the chief executive of Interpublic, and Rémi Babinet, the...


Additional Information

Campaign Jobs


Trending on Campaign

Has the 'selfie' campaign phenomena reached its shelf-life?

Has the 'selfie' campaign phenomena reached its shelf-life?

With yet another selfie campaign launching, Jam's planning director, Simon McEvoy, questions whether the phenomena should come to an end.

 
 
A JWT tribute to its Oxo mum: Lynda Bellingham

A JWT tribute to its Oxo mum: Lynda Bellingham

The scene is a big sound stage at Shepperton studios. Tensions are running a little high on the Oxo family kitchen set.

 
 
BBC Music unites Brian Wilson, Stevie Wonder and Elton John for epic ad

BBC Music unites Brian Wilson, Stevie Wonder and Elton John for epic ad

BBC Music is launching an epic three-minute ad featuring 27 musicians including Sir Elton John, Pharrell Williams and Stevie Wonder to promote all of the corporation's music content in a single ad for the first time.

 
 
Sir John Hegarty - data has never created wealth

Sir John Hegarty - data has never created wealth

New York - Sir John Hegarty, co-founder of Bartle Bogle Hegarty (BBH) is asked one question about data and creativity.

 
 
Branded Content sends messages ads cannot, Diageo boss says

Branded Content sends messages ads cannot, Diageo boss says

Diageo's global managing director, James Thompson, says branded content lets brands tell a story in a way that ads don't allow.

 
 
It's still the work, the work, the work for Robertson

It's still the work, the work, the work for Robertson

The BBDO worldwide chief executive has long seemed destined for even greater things, Claire Beale writes. Yet, after ten years at the helm, Andrew Robertson still sounds like a man consumed by the job at hand.

 
 

Promoted content

DOOH shows how far it has come in five years

DOOH shows how far it has come in five years

In the fifth year of the competition, winners from Topshop and Women's Aid show why digital out-of-home is one of the fastest-growing media in the UK, forecast to be worth some £250 million by the end of 2014. Campaign reports from a packed event at ...

 
 
Creativity: Create and grow

Creativity: Create and grow

Agencies need to take a more holistic approach to creativity in order to keep up with the pace of change, stay relevant and produce top work.

 
 
Creativity: Technology as creative catalyst

Creativity: Technology as creative catalyst

While the need for commercial impact remains largely unchanged, creativity has taken on new forms thanks to technology.

 
 
Creativity: The happiest accidents

Creativity: The happiest accidents

By embracing data analytics, and being prepared to fail occasionally, we can effectively solve brands' creative problems.

 
 
Creativity: Too fast to create

Creativity: Too fast to create

We have more tools at our disposal than ever, but we must not lose sight of the consumer and the product in the rush to perform.

 
 
Creativity: A perfect operating system

Creativity: A perfect operating system

The combination of insightful data and great creative is a potent one, especially when it is applied to the feature-rich world of mobile.

 
 
Creativity reimagined

Creativity reimagined

Agencies know they must keep changing, but they need to bring clients with them.