Maurice Lévy, the chief executive of Publicis Groupe, Michael Roth, the chief executive of Interpublic, and Rémi Babinet, the...
McDonald's "knitmas greetings" by Razorfish McDonald s has released a website that lets users design their own virtual stocking as they peruse the fast-food chain s Christmas menu. Razorfish created the campaign. Users can share their creations on social media...
Chivas 18 "the evolution of ice" by AnalogFolk Chivas Regal, the whisky owned by Pernod Ricard, has released an online campaign to mark its partnership with Pininfarina, the Italian car designer. AnalogFolk created the online films, in which a chunk of ice is...
Maille "memorable guest" by Adam & Eve/DDB Maille, the Unilever-owned condiments brand, has released a humorous online ad featuring a voiceover by Joanna Lumley. Adam Eve/DDB created the spot, which features a young man having an awkward dinner-party conversation with an older...
Tarquin's Gin "FaceTime" by Havas EHS Southwestern Distillery is using FaceTime technology to give consumers the artisan treatment when they buy its small-batch Tarquin s Gin. Havas EHS created the campaign, which uses Apple s FaceTime function to give consumers the...
Durex "explore" by Havas Worldwide London Durex is releasing an app that lets users interact with its latest TV ad. Havas Worldwide London created the campaign, which promotes Durex s first e-commerce website in the UK. The TV spot shows a...
Agency employment costs are the biggest threat to operating profit margins, the latest Kingston Smith W1 survey reveals.By Ian Graham.
Sainsbury's Christmas ad campaign demanded a production with sensitivity and authenticity, Tim Riley writes.
The social giant is moving into LinkedIn territory with a professional network. But will it work, David Benady asks.
Does the move to bring wide-ranging and often disparate agencies together makes sense?
The media agency is putting its faith in a user-experience focus after a two-year rollercoaster ride, Ed Owen reports.
Features & Analysis
In a crowded market and after years of drifting, TBWA had lost its edge. Now, its new president and chief executive wants to simplify everything and reclaim the 'disruption' philosophy that the creative network is known for, Claire Beale writes.
The latest Wave survey from UM suggests why brands are still struggling to make content viral.
Things we like: The Times in Homeland, Peter Jackson turns to Empire, and what your newspaper says about you
Some things in the media business we liked in the week up to 28 November, and one thing we didn't...
AKQA's chief creative officer is aiming for category-defining work as he takes on James Hilton's role. By Kate Magee.
From creativity of the human brain to a sports brand launch, the key word at the event is collaboration. By David Benady.
2014 was the year that YouTube creators invaded the public consciousness. Over the next three pages, we see how brands are utilising these stars.
Is the tide that has always swept the best creative talent to London from the regions about to turn?
Some things in the media business we liked in the week up to 19 November, and one thing we didn't...
JCDecaux is testing the content waters. But is the 'eight-second medium' the right environment, David Benady asks
An all-round performance sees the ITV sales team top this year's commercial TV broadcaster rankings, while the deal-makers at Channel 5 are honourable runners-up, Maisie McCabe writes.
It's that time of year again when the industry's great and good fight for Yuletide glory. Campaign asks three ad folk for their thoughts on this year's crop of festive campaigns.
The agency recently threw open its doors to leaders in tech and media as it begins to redefine its offer, Ed Owen reports.
The Labour Party is looking at its agency arrangements ahead of the general election, promising Lucky Generals a key role after working with the shop on an informal basis. It also plans to involve other industry figures and agencies. Saatchi Saatch...
Opinion & blogs
I'm used to agencies telling me how great they really are, really: just look at all this work, and this smart thinking, and all these tools with silly names.
It's awkward question time: What do Lewis Hamilton, President Obama and 1.3 per cent of the UK's advertising and media agency workforce have in common?
I was struck by a comment on Radio 4's Hidden Histories Of The Information Age: "The weakness of modern strategy is that it is too reliant on technology - the triumph of accuracy of outputs with no impact on outcomes."
Many people think of Seattle as Silicon Valley with more rain but, aside from a love of tech, we re very different places for creative people. Seattle is only the US s 17th-largest city (though, according to Fortune, it is its second-coolest). That...
Tracking users across devices is complex and, as tech giants such as Apple bring out new devices and Amazon reportedly makes its way into the market of the Internet of Things, the challenge is only set to increase. A myth exists in the industry tha...
- IF YOU CAN’T STOP IT, STEER IT Dave Trott 25-Nov-2014
- FROM TEA TO BISCUITS… AND DAVE DYE’S FIRST BOOK Lol and Nat 20-Nov-2014
- THE BEST BOOKS ARE THE ONES YOU ACTUALLY READ Dave Trott 18-Nov-2014
- DOING WELL BY DOING GOOD Dave Trott 11-Nov-2014
- Did you see? Did you hear? Tara Beard-Knowland 5-Nov-2014
Word reaches Diary that Leo Burnett's bald executive creative director, Justin Tindall, was once so keen to impress his girlfriend that he made the, erm, ballsy move to match his collar and cuffs, if you know what we mean.
John Lewis marketing director, Craig Inglis , dresses up as the brand s latest mascot, Monty, for all those who complained the penguin wasn t real ( see Diary ). The talent agency Somethin Else impressively won a Children s Bafta for Poe...
It seems Mindshare s client director, Steve Keenan , can t face the world after a heavy night out. The new Samsung Gear VR headset is clearly the best accessory to help catch up on some sleep while pretending to work. Guess which one is Leo Bu...
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- 7Up kicks off global campaign with urban knitting ad
- Sainsbury's calls £60 million media review
- Brands use social media to congratulate F1 champion Lewis Hamilton
- VisitBritain crowdsources digital marketing campaign
- Zurich launches snowmen cinema campaign across Europe
- Cheil Worldwide buys Iris stake
Trending on Campaign
Campaign takes of look at the major Christmas ads including John Lewis, Sainsbury's, Waitrose, Asda and Debenhams, some of which have pulled at viewers' heartstrings, while others have offered up some comedy.
Sainsbury's has launched its "Christmas is for sharing" World War I ad featuring a chocolate bar the supermarket will be selling in store to raise money for the Royal British Legion.
John Lewis' festive campaign tells the tale of a boy who can't wait for Christmas so he can present his penguin friend, Monty, with the companion he has longed for.
Mulberry, the designer best known for its bags, has released a light-hearted Christmas ad campaign that plays on the secret competition families feel when giving presents to each other.
Marks & Spencer has today released its Christmas ad and has revealed it is behind the mysterious Two Fairies Twitter account.
Premier Foods will run a 30-year old Oxo ad on Christmas day as a tribute to the actress Lynda Bellingham, who died earlier this year.
With consumers making their own media choices, deserting the high street and finding out about brands on their own terms, agencies are wondering how to join up all the dots. Welcome to the interconnected world. By Stuart Derrick
Events present a huge opportunity for connecting with an audience, and the sporting arena holds particular appeal for brands seeking to engage customers in relevant ways at scale
Don't let your brand become the dribbling fool you avoid at the party - better to win friends and build influence by being authentic and consistent
In a new series, the headhunter LIZH seeks out ideas, trends and people who are applying creativity in new and different ways. First up, LIZH examines the notion of failure and how embracing it can lead to great success
Data is the common language between marketing functions but, to deliver the best results, marketers need to explore varied sources and understand how to avoid the many pitfalls
MBA's model allows brands to market for the way people buy today, and resembles the spiral with the website at its centre - but there are several other factors that link into 'the snail'
As the world wide web celebrates its first quarter-century, its inventor, Sir Tim Berners-Lee, took to the stage at SapientNitro's latest Idea Exchange event to discuss the ways in which technology, creativity and data will shape the world of brand a...