Latest Work

Ikea "the joy of storage" by Posterscope Posterscope has constructed a 3D outdoor site to complement Mother s most recent TV ad for Ikea, which features T-shirts flocking like migrating birds on a journey across sea and land that eventually ends at...

Marmite "search and rescue" by W Communications Dean Gaffney, the former EastEnders actor, stars in an online ad for Marmite created by the PR agency W. The campaign extends the brand s existing "Love it. Hate it. Just don t forget it"...

The Wall Street Journal "make time" by The & Partnership New York Entrepreneurs and business leaders don t have time to read The Wall Street Journal but they still make the time, according to the newspaper s latest global campaign. It was created by The Partnership New...

Cadillac "the daring" by Publicis New York and Publicis UK Cadillac s new positioning was unveiled in a campaign that ran during the Oscars last night (22 February) . Publicis New York and UK offices created the ad, which invites consumers to "dare greatly" and...

Asics "it's a big world. Go run it" by 180 Amsterdam Amateur runners and professional athletes feature in a new global campaign for Asics. 180 Amsterdam created the activity, which comprises a 60-second TV spot that will air during sports events around the world, a longer...

Editor's pick

Should agencies axe unethical clients?

Should agencies axe unethical clients?

 
 
The art of more: a strategist's manifesto

The art of more: a strategist's manifesto

Technology and economics have conspired to elevate tactics above strategy in advertising. But, on the tenth anniversary of the IPA Excellence Diploma, Nick Kendall says that the pendulum has swung too far - it's time for the big ideas and the long-te...

 
 
The problem with media agencies...

The problem with media agencies...

By putting the channel before the idea, media planners are not helping creative work reach the height of its potential, according to Magnus Djaba.

 
 
C4 hopes ad-funded overtures will bear fruit

C4 hopes ad-funded overtures will bear fruit

Will the broadcaster's appeal to brands and creatives deliver advertiser-funded TV ratings winners, Gurjit Degun asks.

 
 
The Euro Spring

The Euro Spring

A number of factors look set to converge and stimulate growth across the European advertising market, Nikki Mendonça writes.

 
 
Do advertisers hold too much power over the press?

Do advertisers hold too much power over the press?

Are Peter Oborne's allegations about HSBC and the Telegraph symptomatic of a wider problem, Arif Durrani asks.

 
 
 
Link to Bullmore Bot: random gems of wisdom from adland's agony uncle, Jeremy Bullmore

Features & Analysis

Williams is no longer just a gorilla with a calculator

Williams is no longer just a gorilla with a calculator

As the industry has evolved, so too have media buyers. But Dentsu Aegis Network's trading chief is still no pushover, he tells David Benady.

 
 
Ten career secrets for young creatives

Ten career secrets for young creatives

There may not be a formula to becoming a creative director but there are certain attitudes and behaviours that make it easier. Four top female creatives shared the secrets to their success at last week's SheSays event. Kate Magee sums up their most p...

 
 
Media agencies wade into battle of content

Media agencies wade into battle of content

Recent deals suggest media agencies are taking content very seriously. Can they match the specialists, David Benady asks.

 
 
Things we like: Gogglebox, Clear Channel and Grazia

Things we like: Gogglebox, Clear Channel and Grazia

Some things in the media business we liked in the week up to 27 February, and one thing we didn't...

 
 
What full service 2.0 would mean for media

What full service 2.0 would mean for media

Talk of reviving the full-service agency is back in vogue. But how do planning and buying fit in? Marc Mendoza explores.

 
 
What ABCs spell for the magazine sector

What ABCs spell for the magazine sector

The latest figures contained familiar depressing themes but also surprisingly robust performances, Sarah Tsirkas writes.

 
 
Karen Stacey has ambitious plans for the big screen

Karen Stacey has ambitious plans for the big screen

The one-time Bauer Media executive is now cinema's leading ambassador, and she wants more brands to consider the channel, Arif Durrani writes.

 
 
Things we like: Indian Summers, rugby fans and tech

Things we like: Indian Summers, rugby fans and tech

Some things in the media business we liked in the week up to 20 February, and one thing we didn't...

 
 
'We want to have the best margin, the best people, the best creative'

'We want to have the best margin, the best people, the best creative'

Havas is making waves with a series of radical structural changes, from the establishment of a creative council to the appointment of Chris Hirst. Claire Beale weighs up the group's new ambitions.

 
 
Portraits of a lady

Portraits of a lady

As Kate Magee heard at last week's Wacl event, advertising continues to represent women unfairly.

 
 
Are simultaneous pitches the future?

Are simultaneous pitches the future?

Is Transport for London treading a path that other big advertisers will follow by holding simultaneous pitches for its creative and media accounts? Although both reviews are statutory, some onlookers suggest this is a reflection of a time when cl...

 
 
Does the high cost of Premier League rights benefit advertisers?

Does the high cost of Premier League rights benefit advertisers?

Will brands be prepared to pay more in order to advertise during top-flight football matches, David Benady asks.

 
 
Things we like: native guidelines, CBB bowing out and Twitter eyes expansion

Things we like: native guidelines, CBB bowing out and Twitter eyes expansion

Some things in the media business we liked in the week up to 13 February, and one thing we didn't...

 
 

Opinion & blogs

Pitches mean more sex but fewer relationships

Pitches mean more sex but fewer relationships

A good agency in pitch-fight mode is a wonderful thing to observe. Every predictable groan about late nights, weekend working, even cancelled holidays, barely conceals the shaky, addictive adrenaline high that comes with straining together to win. "A...

 
 
Why HSBC's relationship with the Telegraph and Guardian is the press story of our time

Why HSBC's relationship with the Telegraph and Guardian is the press story of our time

Five years ago, a translucent coverwrap by J Walter Thompson enabled HSBC to make press history and commandeer the front and back pages of The Daily Telegraph for the first time in 155 years.

 
 
Tech viewpoint on adland's role in start-ups

Tech viewpoint on adland's role in start-ups

Advertising has always been connected with innovation. There s the constant search for fresh approaches to communicate a familiar brand or position a novel product. In the past, the connection between advertising and innovation has mostly been indire...

 
 
Global viewpoint from the Middle East

Global viewpoint from the Middle East

The Middle East and North Africa region spans a host of countries from Morocco to the United Arab Emirates and is home to more than 380 million people. A region of extremes. Home to the richest country in the world (Qatar, with $98,000 GDP per capita...

 
 

Diary

The Fish Bowl

The Fish Bowl

Britain could be making its slimiest contribution to the Super Bowl since Phil Collins played the half-time show in 2000.

 
 
Social photos of the week

Social photos of the week

Moray MacLennan is used to board meetings but not ones like this. Here, he poses with a photo of Lord Saatchi as you ve never seen him before and a surfboard (spot the apt logo) commissioned to celebrate ten years of M C Saatchi Los Angeles. ...

 
 
Jeremy Bullmore eulogises JWT for 150th anniversary

Jeremy Bullmore eulogises JWT for 150th anniversary

JWT celebrated its 150th anniversary on Friday (5 December) and marked the milestone by changing its name back to J Walter Thompson.

 
 

Watch: the worst things that have happened to me at Cannes

Maurice Lévy, the chief executive of Publicis Groupe, Michael Roth, the chief executive of Interpublic, and Rémi Babinet, the...


Additional Information

Campaign Jobs


Trending on Campaign

Gunn Report 2014

Gunn Report 2014

If it was a successful year for UK creativity in 2014, it was an epic one for Jean-Claude Van Damme and his entourage, Donald Gunn writes.

 
 
How to be... a chief strategy officer

How to be... a chief strategy officer

Planning is about people, not writing a famous blog or endless Tweeting, Lucy Jameson says.

 
 
Should agencies become full service?

Should agencies become full service?

 
 
Does the buck stop with the marketer?

Does the buck stop with the marketer?

 
 
A Davos virgin reflects...

A Davos virgin reflects...

Lindsay Pattison shares lessons from attending the World Economic Forum's annual gathering for the first time.

 
 
BBH rebooted

BBH rebooted

After a year of change, the agency has emerged with a new management team and a new way of working. But does it still have the magic touch? By James Swift.

 
 

Promoted content

Campaign CityLive Challenge: Where smart tech meets street fun

Campaign CityLive Challenge: Where smart tech meets street fun

A crowdsourced marathon between interactive screens that timed runners and shared their congratulatory selfies is named the winner of the Campaign CityLive Challenge.

 
 
Five brand trends for Mobile World Congress 2015

Five brand trends for Mobile World Congress 2015

As the great and the good of the mobile industry gather in Barcelona for MWC 2015, Millennial Media takes a look at the key trends set to dominate the agenda this year

 
 
AERIAL AWARDS

AERIAL AWARDS

Celebrating the best of British radio advertising

 
 
It was a very good year

It was a very good year

From tying up with luxury brands to using old classics in ads to some special gigs, 2014 was a year to remember

 
 
A bridge worth crossing

A bridge worth crossing

There is no grey area in music clearance - get approval early and aim to build long-lasting relationships

 
 
You can't turn your ears off, so listen up

You can't turn your ears off, so listen up

We all know that music has the power to move us emotionally - but data now suggests it can be just as effective at influencing consumers' brand preferences

 
 
The strategy of soundtracks

The strategy of soundtracks

Choosing the right song can make a great ad, but developing a musical strategy can help build your brand