Latest Work

T-Mobile "#KimsDataStash" by Publicis Seattle Kim Kardashian West self deprecates in T-Mobile s Super Bowl ad, which was aired during an episode of Conan O Brien s TV show in the US on Monday. Publicis Seattle created the spot for...

McDonald's "forever young" by Leo's Thjnk Tank McDonald s is celebrating its 60 th birthday in Germany with a TV spot that features Oleg Popov, an 84-year-old Russian clown. The Leo Burnett agency Leo's Thjnk Tank created the spot, which ends with...

British Heart Foundation "Wear it. Beat it" By DLKW Lowe Lowe Open has created direct and digital marketing to support ongoing TV activity for the British Heart Foundation's Wear Red fundraising day, which takes place on 6 February. The TV ad, created by DLKW Lowe...

Toyota "how great I am" by Saatchi & Saatchi Los Angeles Toyota will lead the first-quarter ads in the Super Bowl on 1 February with a spot featuring the Paralympic medallist Amy Purdy and the voice of Muhammad Ali. Saatchi Saatchi Los Angeles created the ad,...

Bud Light "coin" by Energy BBDO Bud Light has released its Super Bowl ad online ahead of the game on 1 February. Energy BBDO created the spot, which continues the beer s positioning of "up for whatever" and shows a man...

Editor's pick

How to be... a chief strategy officer

How to be... a chief strategy officer

Planning is about people, not writing a famous blog or endless Tweeting, Lucy Jameson says.

 
 
Are media owners now more attractive than media shops?

Are media owners now more attractive than media shops?

What are the things that media owners offer that are tempting more agency executives to cross over to the other side, Arif Durrani and David Benady ask.

 
 
Private view: Jonathan Burley and Al Young

Private view: Jonathan Burley and Al Young

 
 
Now and then

Now and then

People often talk about how much advertising has changed - but in what way? Did all admen have drinking issues back then, and can everyone be film-makers now? Laura Jordan Bambach and Andrew Cracknell discuss.

 
 
Redican looks beyond the National Readership Survey

Redican looks beyond the National Readership Survey

The NRS may be on borrowed time, but its chief executive is hoping to devise a new measurement system fit for the multimedia world. By David Benady.

 
 
Lonely at the top

Lonely at the top

Too many agency chiefs jeopardise their mental well-being for fear of being seen as weak. This must stop, Scott Knox writes.

 
 
 
Link to Bullmore Bot: random gems of wisdom from adland's agony uncle, Jeremy Bullmore

Features & Analysis

Is there still life in crowdsourcing?

Is there still life in crowdsourcing?

Having gatecrashed adland s party, crowdsourcing continues to defy agencies that would prefer it to leave before it downs too much of their food and drink. Doritos is among the major brands that draw on a passionate labour pool. So much so that it ...

 
 
Taking high fashion from the catwalk to the web

Taking high fashion from the catwalk to the web

Havas Media's new luxury arm will help brands connect with their digital-first customers of tomorrow. By David Benady.

 
 
BBH rebooted

BBH rebooted

After a year of change, the agency has emerged with a new management team and a new way of working. But does it still have the magic touch? By James Swift.

 
 
Your data for a life of luxury

Your data for a life of luxury

By making the best use of our data, brands can offer us the kind of personal service once only the rich could afford. Matthew Heath explains how revealing bits about ourselves can work to our advantage.

 
 
Instagram steps up advertising offensive

Instagram steps up advertising offensive

The photo-sharing app wants to convince more brands that it is not just a platform for young people. By David Benady.

 
 
CES 2015: A transitional year

CES 2015: A transitional year

Many technologies are close to mass-consumption point. How can brands benefit, Paolo Yuvienco asks.

 
 
Should agencies become full service?

Should agencies become full service?

2015 will mark the renaissance of the full-service agency. Or so James Murphy, Adam Eve/DDB s chief executive, predicted in Campaign . He wrote: "It s a rebirth that is already under way but will truly flower this year due to client demand and the...

 
 
The year ahead for mobile

The year ahead for mobile

More than a channel operating in isolation, mobile is everywhere, influencing our entire lives. Now brands must exploit the blank canvas before them, James Kirkham writes.

 
 
The year ahead for press

The year ahead for press

Today's news and entertainment brands collaborate, utilise user data, find new revenue streams and create bespoke content in this convergent media landscape. By Zoe Bale.

 
 
The year ahead for customer engagement

The year ahead for customer engagement

In an age when the consumer calls the shots, optimising the customer experience becomes the number-one challenge for brands and their agencies.

 
 
The year ahead for cultural trends

The year ahead for cultural trends

General election years always raise cultural and social issues, and 2015's hot topics will be virtual identity, consumer austerity and a truly digital mainstream, Ben Kay writes.

 
 
The year ahead for production

The year ahead for production

As the requirement for digital content continues to grow, production companies must now sign up directors who understand the needs of online audiences, Tim Mellors thinks.

 
 
The year ahead for women

The year ahead for women

The latest IPA figures show that the gender gap in advertising is narrowing. But we still have a long way to go, and here's what we can do as an industry to help, Lindsey Clay writes.

 
 

Opinion & blogs

Good manners still matter in adland relationships

Good manners still matter in adland relationships

When the news broke last week that Bartle Bogle Hegarty was parting company with Waitrose (adspend: 25 million) to take on Tesco (adspend: 110 million), someone sent me an old quote by David Abbott. When faced with a similar choice dump one clien...

 
 
Walker's Dixons victory leaves Group M seething

Walker's Dixons victory leaves Group M seething

For Sir Martin Sorrell's market-leading media collective, Group M, to lose one seismic multimillion-pound-spending client is unfortunate, but to lose two in quick succession is unacceptable - at least for him.

 
 
Global viewpoint from New York

Global viewpoint from New York

In the frenetic world of US advertising, the pace is always accelerating. Even traditional respites from the rat race such as the yoga studio are succumbing to the pressure to do more, faster. In both realms, the tradition and art form are slowly bei...

 
 
Tech viewpoint on TV and programmatic

Tech viewpoint on TV and programmatic

The question "Has the time come for programmatic to play a vital role in the delivery of TV ads?" is increasingly on the lips of those in the ad industry. It s being driven by new solutions using improved data and technology entering the marketplace,...

 
 

Diary

Social photos of the week

Social photos of the week

Moray MacLennan is used to board meetings but not ones like this. Here, he poses with a photo of Lord Saatchi as you ve never seen him before and a surfboard (spot the apt logo) commissioned to celebrate ten years of M C Saatchi Los Angeles. ...

 
 
The Fish Bowl

The Fish Bowl

Britain could be making its slimiest contribution to the Super Bowl since Phil Collins played the half-time show in 2000.

 
 
Jeremy Bullmore eulogises JWT for 150th anniversary

Jeremy Bullmore eulogises JWT for 150th anniversary

JWT celebrated its 150th anniversary on Friday (5 December) and marked the milestone by changing its name back to J Walter Thompson.

 
 

Watch: the worst things that have happened to me at Cannes

Maurice Lévy, the chief executive of Publicis Groupe, Michael Roth, the chief executive of Interpublic, and Rémi Babinet, the...


Additional Information

Campaign Jobs


Trending on Campaign

Which A-Lister are you?

Which A-Lister are you?

Consider yourself as funny as Paul Lawson, creative as Nils Leonard or savvy as James Murphy? Answer the next 10 questions to find out which influential A-Lister you most closely resemble.

 
 
Campaign's Christmas Quiz

Campaign's Christmas Quiz

How much can you remember from 2014? Take part in our Christmas quiz and find out...

 
 
Agency Christmas cards 2014

Agency Christmas cards 2014

Campaign takes a look at some of the finest festive efforts from adland.

 
 
Top 10 advertising suits

Top 10 advertising suits

 
 
The Christmas ads you need to watch

The Christmas ads you need to watch

Campaign takes of look at the major Christmas ads including John Lewis, Sainsbury's, Waitrose, Asda and Debenhams, some of which have pulled at viewers' heartstrings, while others have offered up some comedy.

 
 

Promoted content

Campaign CityLive Challenge: Where smart tech meets street fun

Campaign CityLive Challenge: Where smart tech meets street fun

A crowdsourced marathon between interactive screens that timed runners and shared their congratulatory selfies is named the winner of the Campaign CityLive Challenge.

 
 
The Thinkboxes Awards for TV ad creativity

The Thinkboxes Awards for TV ad creativity

 
 
Clear Channel Outdoor Planning Awards 2015

Clear Channel Outdoor Planning Awards 2015

Outdoor played a part in many memorable campaigns last year. Enter the sector's top contest to see which will gain recognition

 
 
Private Hear: December 2014

Private Hear: December 2014

George Bryant founder and global innovations director,The Brooklyn Brothers, and Owen Lee, executive creative director, FCB Inferno, gave us their take on a selection of ads from the month just gone.

 
 
Creative collaboration flowers in Amsterdam

Creative collaboration flowers in Amsterdam

The city's inclusive spirit is a magnet for international talent looking for inspiration

 
 
Looking for utopia with agencies in Amsterdam

Looking for utopia with agencies in Amsterdam

Collaboration, content and effectiveness were three of the big issues on the agenda as our agency partners met around the table for Campaign's third Adland in Amsterdam debate.

 
 
Feeding the beast

Feeding the beast

Audiences are always hungry for cultural interactions but, unless those communications are conducted correctly, your brand risks being chewed up and spat out