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Literary insights - 34: Gooseberries

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Literary insights - 33: The Beautiful Cassandra

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Literary insights - 32: A Hippo Banquet

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Literary insights - 31: The Tell-Tale Heart

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Literary insights - 28: The Wife of Bath

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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