AGENCY
NatWest aims for 'bold steps' to win trust in brand campaign

NatWest aims for 'bold steps' to win trust in brand campaign

NatWest is inviting customers to hold the bank accountable for its actions in its new brand campaign.

BRANDS
From VR to mobile, merging creativity and tech is a game of risk

From VR to mobile, merging creativity and tech is a game of risk

Creatively driven brands must be prepared to take a step into the unknown.

MEDIA
YouTube tells ad industry it generates nearly double searches per impression than TV

YouTube tells ad industry it generates nearly double searches per impression than TV

YouTube generates almost twice as many searches per impression for brands than television, according to parent company Google which is...

AGENCY
WPP renews demand for Erin Johnson to dismiss federal harassment claims

WPP renews demand for Erin Johnson to dismiss federal harassment claims

Johnson's complaint fails to satisfy the "severe or persuasive" requirements needed, argues WPP lawyer.

MEDIA
Google and Salesforce in takeover talks with Twitter

Google and Salesforce in takeover talks with Twitter

Twitter is reported to have held discussions with tech giant Google and cloud computing company Salesforce about a potential acquisition...

BRANDS
Yahoo confirms 500 million user accounts were hacked

Yahoo confirms 500 million user accounts were hacked

Yahoo has confirmed that personal information from at least 500 million users was stolen in an attack on its accounts...

MEDIA
Spark 2016: Younger audiences read more mags than the population at large

Spark 2016: Younger audiences read more mags than the population at large

Bob Wootton reports back with some of the highlights from Spark 2016, Magnetic's annual magazine media conference.

Editors' Picks

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.