P&G consolidates UK media account into Publicis Media

Publicis Media Group has retained Procter & Gamble's £210m UK...

Co-creation: Why brands must collaborate to survive

Snap election fever: Three political campaigners share their battle stories

Why Coke was better than Pepsi at purposeful advertising

Meet the new breed of ad agency chiefs



Booze ads featuring internet memes banned for trivialising alcoholism

Drink Doctor, which bills itself as "Manchester's cheapest late night alcoholic beverage delivery service", has been rapped by the ads...


Google uses AI to offer free cross-channel, multi-platform attribution tools on analytics

Google has launched a new product that it claims will measure the impact of marketing across devices and channels.


How brands bridge the consumer expectation gap

Rising consumer expectations are a unique point of certainty and brands need to do more to meet this challenge, writes...


How Criteo's new bidder increased Telegraph's programmatic income by 69%

Criteo has launched a new header bidding solution that connects publisher inventory to the platform's 15,000 clients.


Which? appoints Grey to position it as a campaigning force for consumers

Which? has appointed Grey London as it looks to become a stronger campaigning force for consumers.


Three trades purple Muppet for 'giraffe-amingo' in new brand campaign

Three has dropped its purple Muppet mascot in favour of an animal hybrid in a new campaign promoting the network's...


Kelly's of Cornwall offers Cornish vocabulary tips in new campaign

Ice cream brand Kelly's of Cornwall is following last year's groundbreaking TV ad - the first spoken entirely in the...


Editors' Picks


1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.