Get ready for the era of mixed reality

For brands, transformation should be about combining the online and...

Sonobi's Bro-bot is a lengthy parody of every marketer's programmatic nightmares

Co-op promotes 100% British meat pledge in £10m brand campaign

Channel 4 launches annual £1m giveaway

P&G consolidates UK media account into Publicis Media

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MEDIA

How can marketers measure the real effectiveness of political messages?

New techniques that measure emotional certainty can reveal whether people being polled believe what they say - or whether they...

MEDIA

Remembering Roger Moore: a director recalls their 'non stop hilarious' shoot

Film director Theo Delaney fondly recalls working on a shoot in Dublin with Sir Roger Moore, who died yesterday.

AGENCY

Entries open for Media Week 30 Under 30 2017

Entries have opened for the Media Week 30 under 30 2017.

AGENCY

M&C Saatchi Merlin launches social influencer division

M&C Saatchi Merlin, the ad agency's sister talent management shop, has launched a new division specialising in social influencers.

MEDIA

The three Ts: the key behind the radio breakfast show

How can advertisers capitalise on this deep and meaningful relationship, asks the group MD, advertising, at Bauer Media.

AGENCY

Candy Crush Saga owner reappoints WCRS for global creative

King has retained WCRS as its global creative agency following its sale to gaming giant Activision.

BRANDS

M&S cuts marketing spend as pretax profit slides 64%

Profits at Marks & Spencer plummeted 63.9% to £176.4m last year, due to higher costs from opening new food stores...

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Editors' Picks

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1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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