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Unilever marketing boss Weed reveals 5C brand strategy

Unilever is unveiling a new framework for its marketers that will form the backbone of its brand strategies going forward....

BRANDS

Aviva creates large sculptures to promote community fund

Aviva has created three large sculptures across the country to show the difference that small objects can make to a...

AGENCY

Ex-TBWA strategy chief Torode launches collective as antidote to broken agency model

New collective aims to create a new third space in-between freelancing and being employed by an agency.

BRANDS

IAB: 'folly' to hide brand's role in native ads and influencer posts

It would be "folly" for brands to assume that hiding their participation in influencer or native ad deals would lead...

BRANDS

Ryanair shows brands must put trust first to stay ahead in our changing economy

As Ryanair has shown, trust is easier for brands to lose and harder to win back than ever, writes Zone's...

BRANDS

Irish e-commerce start-up Pointy gets $6m funding from founders of Google Map and Bebo

Pointy, an Irish start-up that helps local retailers get their products online has raised $6m (£4.42m) in funding.

MEDIA

Google to refund advertisers duped by ad fraud

The company announces an automated process by which its customers will be refunded.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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