'This girl can' moves from advertising to activism

Sport England wants to avoid the 'difficult second album' with...

Sainsbury's launches Home brand in non-food overhaul

Why Renault switched its media budget to target a wider pool of consumers

Sky seeks ad agency amid sports channels shake-up

TBWA buys majority stake in Lucky Generals

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AGENCY

Sport England tackles new barriers in latest 'This girl can' TV ad

The second film instalment of Sport England's "This girl can" campaign broadens its scope to get more women exercising.

MEDIA

Global DSP Turn acquired by Singaporean-owned Amobee

Amobee, owned by Singaporean telco Singtel, has acquired DMP and DSP platform for US$310m (£248.6m).

AGENCY

Vauxhall picks Mother for SUV launch campaign

Vauxhall Motors has appointed Mother to create the launch campaign for its new SUV model, Crossland X, following a competitive...

BRANDS

Unilever reviewing business after aborted Kraft Heinz takeover bid

An attempted acquisition of Unilever by Kraft Heinz last weekend may have fizzled out, but the experience has led to...

AGENCY

Haven seeks agency ahead of ad push

Haven, the holiday company, is seeking an ad agency for strategy and creative work ahead of a new campaign.

BRANDS

Intrusive social ads should be avoided, experts say

Brands should move away from intrusive ad formats regardless of the options offered by social media platforms, industry experts have...

AGENCY

Unilever launches site to publicise roster agencies

Unilever is aiming to drive the adoption of its preferred agencies by local teams with the creation of internal website...

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Mobile creates a greater sense of urgency in marketing

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Ad fraud solutions need to be mobile-first

BRANDS
YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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Gumtree relaunch boosts users by 24%

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