AGENCY
Omnicom shuts M2M in UK after account losses

Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the...

BRANDS
Unilever plots in-house branded content division

Unilever plots in-house branded content division

Unilever is throwing its weight behind in-house content creation, with the launch of two units dedicated to branded content.

BRANDS
Nikon puts co-creation at heart of marketing strategy

Nikon puts co-creation at heart of marketing strategy

Global camera giant Nikon is shifting its marketing focus to co-creation in order to establish more authentic connections with consumers....

BRANDS
Don't use Facebook Live to 'tick box', brands warned

Don't use Facebook Live to 'tick box', brands warned

Brands jumping on the Facebook Live bandwagon should beware that they are not simply investing in the platform as a...

BRANDS
Data turns Amazon into a $1bn advertising business

Data turns Amazon into a $1bn advertising business

Amazon's advertising sales will surpass $1bn this year, as the company increasingly targets brand advertisers such as Mercedes-Benz.

AGENCY
Agencies line up for NSPCC digital brief

Agencies line up for NSPCC digital brief

The NSPCC has opened talks with agencies ahead of a potential digital review.

MEDIA
Netmums launches new ad formats in mobile-first refresh

Netmums launches new ad formats in mobile-first refresh

Netmums has launched new formats for advertisers and an overhaul of its website after a surge in mobile traffic over...

Editors' Picks

Facebook has been miscalculating video viewing time
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1 Facebook has been miscalculating video viewing time

Facebook has reportedly overestimated the average amount of time that people spend viewing its videos for two years.

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Partner content

MEDIA
The Digital Cinema Media Awards 2016

The Digital Cinema Media Awards 2016

MEDIA
Your ad is viewable but did anybody see it?
BRANDS
Thinkboxes winner July/August 2016: Channel 4
AGENCY
Spotify, P&G and BBC on the programmatic future
MEDIA
How Sky makes the many faces of content count

How Sky makes the many faces of content count

AGENCY
Experiences are the key to brand loyalty

Experiences are the key to brand loyalty

MEDIA
5 future trends in digital-out-of-home

5 future trends in digital-out-of-home

MEDIA
August's Aerial Awards winner: Flash 'Colouring book'