AGENCY
NatWest aims for 'bold steps' to win trust in brand campaign

NatWest aims for 'bold steps' to win trust in brand campaign

NatWest is inviting customers to hold the bank accountable for its actions in its new brand campaign.

BRANDS
Domino's promotes marketing chief Simon Wallis to chief operating officer

Domino's promotes marketing chief Simon Wallis to chief operating officer

Domino's UK has promoted its top marketer, Simon Wallis, to the role of chief operating officer.

AGENCY
Review recap: AA, Richemont, USwitch

Review recap: AA, Richemont, USwitch

The AA has begun talks with agencies about its UK media planning and buying business.

BRANDS
BHS relaunches as online retailer

BHS relaunches as online retailer

BHS will relaunch this week as an online retailer with a smaller product range focusing on best-selling items.

BRANDS
Snapchat rebrands to Snap Inc

Snapchat rebrands to Snap Inc

Snapchat has rebranded to Snap Inc to reflect its new direction as a "camera company".

BRANDS
From VR to mobile, merging creativity and tech is a game of risk

From VR to mobile, merging creativity and tech is a game of risk

Creatively driven brands must be prepared to take a step into the unknown.

MEDIA
YouTube tells ad industry it generates nearly double searches per impression than TV

YouTube tells ad industry it generates nearly double searches per impression than TV

YouTube generates almost twice as many searches per impression for brands than television, according to parent company Google which is...

Editors' Picks

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.