Bringing together magic and machines: IPA's Golding shares her vision for advertising

As she begins her IPA presidency, Sarah Golding discusses how...

The power of the podcast for Penguin Random House

John Lewis aims to put a smile on Britain's face with ambitious summer campaign

How three surf lovers are building 'Africa's first great global brand'

Is Heineken's attempt at purposeful marketing any better than Pepsi's?

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Why the world still needs TED

With facts, knowledge and expertise now under threat, this gathering of brilliant minds is more valuable than ever, Kevin Chesters...

BRANDS

Badly targeted marketing leads to distrust in brands

Half of UK consumers are bombarded with badly targeted marketing, new research has revealed.

AGENCY

Subaru in talks with creative agencies

Subaru UK is talking to agencies about its advertising requirements ahead of a possible review.

AGENCY

This election is about who controls the news agenda

With six weeks to go until polling day, all parties will seek to create momentum via distinctive communications.

AGENCY

M&C Saatchi lined up for Tory election campaign

M&C Saatchi is understood to be in talks about working on the Conservative Party's general election campaign.

AGENCY

Engine reacts to marketer demand with in-house shop

Engine has launched NuFu, a global agency that will provide personalised teams to work inside client companies.

AGENCY

Michael Roth: IPG leads the way on creativity and integration

Michael Roth, chairman and chief executive of Interpublic, on the 'open architecture' approach, sale rumours and why Interpublic is in...

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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Marcoms' key role on 8 June

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We must play our part for the ASA to do its ...

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Pick & turkey of the week: Battle of the beer brands ...

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Havas UK revenue growth slows in Q1

MEDIA

Twitter ad revenue decline worsens

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