NatWest is inviting customers to hold the bank accountable for its actions in its new brand campaign.
Domino's UK has promoted its top marketer, Simon Wallis, to the role of chief operating officer.
The AA has begun talks with agencies about its UK media planning and buying business.
BHS will relaunch this week as an online retailer with a smaller product range focusing on best-selling items.
Snapchat has rebranded to Snap Inc to reflect its new direction as a "camera company".
Creatively driven brands must be prepared to take a step into the unknown.
YouTube generates almost twice as many searches per impression for brands than television, according to parent company Google which is...
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Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.