Unilever snubs Kraft Heinz over 'meritless' takeover bid

Unilever has loudly rejected a takeover bid worth about $143bn...

Vodafone talks up superior signal reliability in first campaign by O&M

Dave Dye departs JWT as head of art

Are FMCG giants trying to cut out the middleman?

Gunn Report for Media 2016

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AGENCY

Jerry Buhlmann on Google, suicide in Japan, and globalisation

Major tech companies such as Google are not as dominant around the world as the UK and US perceives them...

MEDIA

Can a return to nudity save Playboy in an age of shareable media?

The yearlong experiment in modesty ends, but the battle over the magazine's future rages on.

AGENCY

Bang goes the brief: why it's time to ditch the dead trees

The paper brief was an invaluable document but it's time has come - there's a better way to do things,...

MEDIA

YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

AGENCY

Good news--even skipped pre-roll ads can be effective

Six-second videos have maximum impact on brand awareness, finds a new Magna study.

AGENCY

Wins this week: BT, Uber, Johnson's Baby

Campaign's weekly roundup of account moves across advertising and media

AGENCY

Ralph Lauren hires ex-Vice and BBH strategist Bottomley as first CMO

Ralph Lauren has hired former Vice and Bartle Bogle Hegarty strategist Jonathan Bottomley as the fashion brand's first chief marketing...

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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How brands can own the innovation game

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Brands embrace 'backlash feminism'

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Marketing in the age of the troll

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Welcome to the age of moderate excess

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Why ageism is adland's next frontier