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When you're working on a political campaign ahead of a...

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BRANDS

Co-creation: Why brands must collaborate to survive

The future for brands lies in partnerships that create new value. By Matt Hay, co-founder of co-creation agency Latimer Group...

BRANDS

Virgin Enterprises MD: Make quick decisions and pinpoint your brand's purpose

Virgin Enterprises' managing director and global head of brand on her approach to work and making a positive difference for...

BRANDS

McDonald's CMO: 'we suffered from fake news long before Trump'

In an era of fake news and social media driven consumer advocacy, McDonald's has had to open up its brand...

BRANDS

Steve Richards: politics is weirder than ever

Whatever happens in the Brexit negotiations, we're in for a period of continued volatility, Steve Richards, political columnist and host...

MEDIA

Digital Cinema Media Awards open for entries

The third annual Digital Cinema Media Awards, celebrating and rewarding the best advertising work showcased in cinema by the media...

AGENCY

To tackle uncertainty worry about the important things - people and the planet

Talking incessantly about the tech arms race and the survival of the creative industries may become a self-fulfilling prophecy, Vizeum's...

AGENCY

Mindshare integrates FAST concept globally

Mindshare has announced that it will incorporate its FAST (Future Adaptive Specialist Team) concept into the "heart of the agency"...

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Editors' Picks

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1 Why your iPhone is killing your creativity

Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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