Moneysupermarket is back with a new ad - and it's zanier than ever

Moneysupermarket.com is bringing back Masters of the Universe character Skeletor...

Embrace RealEquality and redesign the future to be as much female as it is male

Advertising Week 2017: all the news and views

Beyond Mad Men or Maths Men: unleashing technology for growth

Bridging the gap to empathy: realising technology's cognitive capabilities for brands

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AGENCY

Sainsbury's media review back on after PHD protest

Sainsbury's has dramatically reopened its £115m media review after PHD lodged a complaint about the pitch process following its defeat...

BRANDS

Johnson & Johnson, Verizon and AT&T join brands to suspend YouTube advertising

Three major US brands have joined the growing list of advertisers to pause advertising on YouTube following recent revelations that...

AGENCY

David Gandy urges advertisers to reappraise masculinity

Model David Gandy has urged brands to embrace a broad definition of masculinity and the fact that men are open...

AGENCY

M&S new ad strategy with Grey will be based on attitude, not age

Bluntly categorising consumers based on age is "meaningless", Marks & Spencer's brand and marketing director Rob Weston has said.

BRANDS

Airbnb's Mildenhall hit outs at Cannes Lions again over lack of 'brown faces' among speakers

Jonathan Mildenhall, the chief marketing officer at Airbnb, has hit out again at Cannes Lions organisers for "only three brown...

AGENCY

Dave Trott warns marketers are being failed by 'obsequious' ad agencies

Brands are still not being challenged to create the best work by "obsequious" advertising agencies, a panel of some of...

BRANDS

Advice for anyone adverse to change

You can't really buy into any change until you fully understand what it means for you personally, writes Sue Unerman....

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1 Vodafone, Sky and HSBC join retreat from Google

Several more major brands, including Vodafone, Sky, and a trio of the UK's leading banks, have added their names to the list of those considering suspending their advertising on Google.

Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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The not-so-great train robbery

AGENCY

London 'lacking marketing start-ups'

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