Get ready for the era of mixed reality

For brands, transformation should be about combining the online and...

Sonobi's Bro-bot is a lengthy parody of every marketer's programmatic nightmares

Co-op promotes 100% British meat pledge in £10m brand campaign

Channel 4 launches annual £1m giveaway

P&G consolidates UK media account into Publicis Media

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MEDIA

Remembering Roger Moore: a director recalls their 'non stop hilarious' shoot

Film director Theo Delaney fondly recalls working on a shoot in Dublin with Sir Roger Moore, who died yesterday.

BRANDS

M&S profit down 64% amid spike in costs

Profits at Marks & Spencer plummeted 63.9% to £176.4m last year, due to higher costs from opening new food stores...

MEDIA

My Media Week: Tracy De Groose, Dentsu Aegis Network

Nurturing young talent, feeding her 'inner creative' and a pint in her pub keep Tracy De Groose busy.

BRANDS

It's time to transform how we measure media

The industry needs to take off its blinkers and change the way it judges media planning. By Twitter UK's director...

BRANDS

Retro reinvigorated: the old tech enjoying a new lease of life

I can't exactly pinpoint when it was, but certainly sometime between binge-watching Stranger Things and reading about Bananarama's reunion tour,...

MEDIA

Twitter launches DM cards for brands

Twitter has launched a customisable Direct Message Card that brands can use to promote and share the bots or other...

BRANDS

Booze ads featuring internet memes banned for trivialising alcoholism

Drink Doctor, which bills itself as "Manchester's cheapest late night alcoholic beverage delivery service", has been rapped by the ads...

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Editors' Picks

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1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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