Co-creation: Why brands must collaborate to survive

The future for brands lies in partnerships that create new...

Seven key takeaways from Media360

Snap election fever: Three political campaigners share their battle stories

Why Coke was better than Pepsi at purposeful advertising

Meet the new breed of ad agency chiefs



Amazon adds live TV channels to Prime Video service

Amazon is upping the ante against Netflix and other competitors by introducing the option to subscribe to live TV channels...


Car brands beware: you could be on a collision course to consumer contempt

Could cars be driving towards banking levels of consumer contempt?


The best advertising shares an ingredient - space

In a crowded world, we should declutter what we do and create brands that simplify and streamline.


Virgin Enterprises MD: Make quick decisions and pinpoint your brand's purpose

Virgin Enterprises' managing director and global head of brand on her approach to work and making a positive difference for...


Campaign TV: 'transform and unite' are hot topics at Media360

Speakers at Media360 reflect on this year's theme of transform and unite, highlighting safety, diversity and collaboration between agencies.


McDonald's CMO: 'we suffered from fake news long before Trump'

In an era of fake news and social media driven consumer advocacy, McDonald's has had to open up its brand...


Media agencies more than a 'middleman' thanks to AI: Zenith

New technology means media agencies should be having a very different conversation with their clients, according to Zenith's global brand...


Editors' Picks


1 Why your iPhone is killing your creativity

Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.