How Girl Effect and Ramzan Golant are using marketing to create social change

As the chief executive of Girl Effect, former Abbott Mead...

Fetch strikes back at Uber lawsuit and claims non-payment

How Airbnb built its brand by telling the world not to travel

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Why creative people have lost their way

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BRANDS

P&G's Sophie Blum: there is no such thing as a global consumer

Despite the barriers coming down between different parts of the world, understanding national habits and preferences remains as crucial for...

AGENCY

Lynton Crosby joins former Obama strategist to launch digital marketing agency

Lynton Crosby, Theresa May's former spin doctor, has teamed up with former Barack Obama strategist Jim Messina to advise brands...

BRANDS

Ikea offers cushions, deck chairs and cinnamon buns to Sheffield

Ikea has created a "Wonderful everyday" tour in Sheffield ahead of a new store launch with an array of artwork,...

MEDIA

Inside Hearst's fashion and beauty 'On trend' pop-up at Westfield London

Hearst Magazines Cosmopolitan, Elle and Esquire created a fashion and beauty pop-up at Westfield London.

AGENCY

Let's challenge our assumptions about the nation

How well do we really know the public, asks Vizeum's Emerson Bramwell ahead of Newsworks' research on the class divide....

AGENCY

Finn's Bourn to lead comms at Advertising Association after Barber departs for Dentsu Aegis

Matt Bourn next month joins the Advertising Association as director of comms, after Ian Barber's move last month to a...

AGENCY

McKinsey & Co acquires venture arm of Malaysian digital agency

In the latest move by management consultancies into the marketing and communications industry, McKinsey & Co today announced it has...

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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TRENDS

Partner content

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Transformational tech is here, now

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Is Blockchain the answer to ad fraud?

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The Thinkboxes shortlist: July/August 2017

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How to beat short-termism

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dmexco17: Industry meets at Campaign party

MEDIA

In defence of programmatic