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Ronan Harris: It takes longer to find the female talent

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Brands don't have to be worthy to educate their consumers

SodaStream's commercial director explains why the brand has used shock tactics to spread its message of ditching plastic bottles.

BRANDS

Nintendo has Switch in fortunes as 'hybrid' console rejuvenates games company

Shares in Nintendo have hit a seven-year high, after the company's latest games machine, the Nintendo Switch, beat sales expectations....

BRANDS

Philip Green bids to save Australian Topshop from administrators

Philip Green will launch a bid to rescue the Australian Topshop business, after its local franchise partner fell into insolvency....

AGENCY

A view from Dave Trott: Fly the friendly skies

Shelia Frederick had been a stewardess on Alaska Airlines for ten years.

AGENCY

The power of the butterfly effect

While we obsess about the power of technology and 'big bang' moments, history shows that human nature hasn't changed. It's...

AGENCY

Steve Aldridge departs Partners Andrews Aldridge

Steve Aldridge, the chairman and creative partner at Partners Andrew Aldridge who co-founded the agency 18 years ago, is leaving...

BRANDS

This Girl Can marketer Tanya Joseph named chair at The Pool

Tanya Joseph, the former director of business partnerships at Sport England who engineered the "The girl can" campaign, has joined...

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1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Brands

Agencies

Media

MEDIA
MEDIA

Twitter launches DM cards for brands

AGENCY

Channel 4 launches annual £1m giveaway

AGENCY

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