AGENCY
#WorkthatWorks campaign urges industry to tackle 'motherhood penalty'

#WorkthatWorks campaign urges industry to tackle 'motherhood penalty'

A lack of flexible working costs the economy up to £62.5bn in wasted talent by failing to facilitate the return...

AGENCY
Hollywood has awoken to female representation: when will adland follow?

Hollywood has awoken to female representation: when will adland follow?

Adland should learn from Disney putting Jyn Erso, the female protagonist of Star Wars spinoff Rogue One, at the centre...

AGENCY
In an age of disruption, what are we really disrupting?

In an age of disruption, what are we really disrupting?

It's time for "disruption" to be consigned to the business world's overflowing bin of buzzwords, writes David Sable, the chief...

BRANDS
Domino's promotes marketing chief Simon Wallis to chief operating officer

Domino's promotes marketing chief Simon Wallis to chief operating officer

Domino's UK has promoted its top marketer, Simon Wallis, to the role of chief operating officer.

AGENCY
Review recap: AA, Richemont, USwitch

Review recap: AA, Richemont, USwitch

The AA has begun talks with agencies about its UK media planning and buying business.

BRANDS
BHS relaunches as online retailer

BHS relaunches as online retailer

BHS will relaunch this week as an online retailer with a smaller product range focusing on best-selling items.

BRANDS
Snapchat rebrands to Snap Inc

Snapchat rebrands to Snap Inc

Snapchat has rebranded to Snap Inc to reflect its new direction as a "camera company".

Editors' Picks

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.