Santander turns to user generated content in multi-channel campaign

Santander is aiming to tap into the adage that "money...

Lucky Generals in Omnicom talks

Cancer Research UK and Channel 4 to air first ad live from inside human body

The year ahead for digital agencies is set to be Darwinian

Every Euro spent on advertising 'boosts GDP sevenfold'

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MEDIA

2017 could be the year of resurgence for magazines

As new measurements are introduced and publishers develop innovative ways to create deeper connections with readers, magazines have a bright...

AGENCY

Diary of an agency start-up: getting excited about new systems

Henry Daglish, the founder of Bountiful Cow, is writing a diary for Campaign about his media agency start-up. This is...

AGENCY

Review recap: Rolls-Royce, Virgin Atlantic/Virgin Holidays, Snapchat

Campaign's weekly round-up of account reviews across advertising, digital and media.

BRANDS

Pound drops ahead of Theresa May's expected 'hard Brexit' speech

The pound dropped to its lowest level for three months this morning ahead of a speech by prime minister Theresa...

MEDIA

How cinema can push the boundaries this year

Increased investment, innovations for advertisers and strong box-office takings will ensure cinema features prominently on the media plan, Ruth Cartwright...

BRANDS

Ray-Ban owner agrees 'global powerhouse' merger

Luxottica, the Italian glasses maker which owns Ray-Ban and Oakley, is to merge with rival French lens maker Essillor.

BRANDS

Why artificial intelligence won't be a threat in 2017

Instead of being a threat to those working in media, A.I provides the impartiality and accuracy the industry is crying...

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Editors' Picks

BRANDS
AGENCY

How agencies can embrace a new model this year

2017: the year ahead

AGENCY
How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Brands

Agencies

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10 female directors you should know

AGENCY

Planners need to get out of the echo chamber this year ...

Media

TRENDS