The IPA has said it is "unreasonable" to suggest agencies should not pitch against production companies for the same work....
Advertisers in the UK spent about £606m to pay for online ads last year that were not in view for...
Tesco has hired Mindshare's veteran chief client officer Nick Ashley to be the supermarket's first head of media.
Haymarket increased operating profit by 26% to £4.3m last year thanks to expansion in the US and growth in the...
CES critics claim it was abundant with products for rich 20-something men looking for gadgets to replace their mothers but...
Budweiser's 2014 "Puppy Love" is the platform's most viewed game ad.
FCB has appointed Mcgarrybowen's global chief marketing officer Brandon Cooke as its new global chief communications officer.
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Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy.
To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.