Reclaiming London 2012's marketing promise

Of the 17 brands that were major domestic sponsors of...

EE takes customers to EE class in ad for free Apple Music

ASDA and Virgin Media receive most nominations for Marketing New Thinking Awards as 2017 shortlist revealed

Can Jex and Vogt put an end to the continual disruption at TBWA\London?

London 2012: six of the best campaigns five years on

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MEDIA

Amazon launches global media review

Amazon has reportedly contacted agencies about its $1bn (£760m) global media planning and buying business, putting Initiative on alert in...

Pure TV brilliance from TK Maxx:The Thinkboxes Awards for TV ad creativity

'Why Would Anyone Shop At TK Maxx?', created by Wieden & Kennedy, is the latest winner of the Thinkboxes award...

BRANDS

Go Vegan World's director on how 'humane milk' ad created impact with real experience

Anti-animal product campaign Go Vegan World this week escaped a ban from the ASA for a print ad that several...

MEDIA

Risky business: why we need to keep our data sources wide

Relying too much on real-time data is a risky step, warns Newsworks' insight director.

AGENCY

How brands must walk the line between new vs nostalgia

It's easy to overestimate the amount of time people spend thinking about our brands, warns 101's strategy director.

AGENCY

Wins this week: Revlon, Michelin, Richemont

Campaign's round-up of account moves across advertising and media.

AGENCY

Audi's 'Test drive' is a remarkable feat of reverse psychology

Social video experts at Unruly review Audi's "Test drive".

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Editors' Picks

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1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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