Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the...
Unilever is throwing its weight behind in-house content creation, with the launch of two units dedicated to branded content.
Global camera giant Nikon is shifting its marketing focus to co-creation in order to establish more authentic connections with consumers....
Brands jumping on the Facebook Live bandwagon should beware that they are not simply investing in the platform as a...
Amazon's advertising sales will surpass $1bn this year, as the company increasingly targets brand advertisers such as Mercedes-Benz.
The NSPCC has opened talks with agencies ahead of a potential digital review.
Netmums has launched new formats for advertisers and an overhaul of its website after a surge in mobile traffic over...
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Facebook has reportedly overestimated the average amount of time that people spend viewing its videos for two years.
Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.