Bringing together magic and machines: IPA's Golding shares her vision for advertising

As she begins her IPA presidency, Sarah Golding discusses how...

The power of the podcast for Penguin Random House

John Lewis aims to put a smile on Britain's face with ambitious summer campaign

How three surf lovers are building 'Africa's first great global brand'

Is Heineken's attempt at purposeful marketing any better than Pepsi's?

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AGENCY

Havas UK revenue growth slows in Q1

Havas' UK revenue declined by 0.5% year on year to €60m in the first three months of 2017, although it...

AGENCY

Halls reviews pan-European account

Halls, the Mondelez International-owned cough sweet brand, is reviewing its pan-European advertising requirements.

AGENCY

Sky picks Adam & Eve/DDB for sports brief

Sky has appointed Adam & Eve/DDB to handle its sports account after a competitive pitch process.

AGENCY

MullenLowe, MediaCom top R3's global new-business charts for March

McCann grabs the top spot in the US with its Verizon and Chevrolet wins, and Venables enters the top four...

BRANDS

CMA picks global Reed marketer for MD as Hill departs

The Content Marketing Association has appointed Reed's head of global marketing Catherine Maskell as the industry body's new managing director....

MEDIA

My Media Week: Jon Mew, IAB UK

A busy week of events, politics, industry announcements and meeting members, all squeezed into four days, for Jon Mew, the...

AGENCY

Collin reunites with Wilkins at Karmarama

Will Collin, a founding partner at Naked Communications, has joined a team of strategy leads at Karmarama.

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BRANDS

The experience economy: key trends for 2017

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BRANDS

Marketing in the age of outrage

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BRANDS
Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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BRANDS
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MEDIA

Influencer marketing is not a fad

MEDIA

Online ad fraud is a game of whack-a-mole

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