Why talent is the next-generation creative partner

Those in the new generation of front-of-screen talent are no...

School Reports 2017: the year in tweets and photos

Channel 4 and ITV make unprecedented expression of unity in fight against Alzheimer's

Brand entertainment is entering a brave new world

Marketing in the age of outrage

LATEST

BRANDS

The experience economy: key trends for 2017

Zoe Lazarus, global future and culture planning director at Diageo, explains why experience is the biggest trend in marketing.

AGENCY

Medialink poaches Mondelez marketer Dana Anderson

MediaLink has appointed former Mondelez International top marketer Dana Anderson as the advisory business's chief marketing officer.

AGENCY

Intel CMO Steve Fund on drones, in-house agencies and evolving a brand with a legendary 'bong'

"If we think we can do it better, cheaper or faster internally, we will."

AGENCY

Leo Burnett hires Daniel Evans to bolster creative department

Leo Burnett London has appointed Daniel Evans to be a creative director working across all major accounts.

BRANDS

Yo! Sushi hires Luisa Fernandez to lead marketing

Yo! Sushi has appointed former BA marketer and BBH Sport executive Luisa Fernandez to run the Japanese restaurant chain's marketing...

AGENCY

Retailers reeling from falls in price promotions need to get to know their customers again

Lida's chairman and chief strategy officer explains how retailers can encourage customer loyalty.

AGENCY

Review recap: Samsung, Costa, Johnnie Walker

Campaign's weekly round-up of live account reviews across advertising and media.

More

Editors' Picks

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Brands

Agencies

Media

TRENDS