Why talent is the next-generation creative partner

Those in the new generation of front-of-screen talent are no...

School Reports 2017: the year in tweets and photos

Channel 4 and ITV make unprecedented expression of unity in fight against Alzheimer's

Brand entertainment is entering a brave new world

Marketing in the age of outrage



Medialink poaches Mondelez marketer Dana Anderson

MediaLink has appointed former Mondelez International top marketer Dana Anderson as the advisory business's chief marketing officer.


Retailers reeling from falls in price promotions need to get to know their customers again

Lida's chairman and chief strategy officer explains how retailers can encourage customer loyalty.


Review recap: Samsung, Costa, Johnnie Walker

Campaign's weekly round-up of live account reviews across advertising and media.


Cosabella's other AI raised website conversions by 38%

While trialling digital marketing AI, Albert, online lingerie retailer Cosabella was also putting Ascend, a website optimisation AI through its...


Banks could be hit by new restrictions under overdraft fee proposals

A bill introduced to Parliament by Labour MP Rachel Reeves would cap the maximum that banks are able to charge...


Britain's Got Talent sets TV viewer record for 2017

Britain's Got Talent reached 9.2 million viewers on Saturday on ITV - the highest figure for any TV programme so...


Brainlabs is fastest growing UK company in Financial Times ranking

Performance marketing agency Brainlabs is the fourth fastest-growing company in Europe, according to the Financial Times list of the continent's...


Editors' Picks

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.