Moneysupermarket is back with a new ad - and it's zanier than ever

Moneysupermarket.com is bringing back Masters of the Universe character Skeletor...

Embrace RealEquality and redesign the future to be as much female as it is male

Advertising Week 2017: all the news and views

Beyond Mad Men or Maths Men: unleashing technology for growth

Bridging the gap to empathy: realising technology's cognitive capabilities for brands

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AGENCY

Sainsbury's media review back on after PHD protest

Sainsbury's has dramatically reopened its £115m media review after PHD lodged a complaint about the pitch process following its defeat...

AGENCY

Terror survives on the oxygen of attention

Terror survives on the oxygen of attention and it's not good enough for Facebook and Google to say they are...

MEDIA

AB InBev calls global media review

Anheuser-Busch InBev, the world's largest beer brewer, has kicked off a global media agency review, putting Vizeum on alert in...

BRANDS

Why brands must embrace storytelling's 'dark side'

Identify what you are against to build narratives that truly resonate with consumers, marketers from Airbnb and Direct Line told...

BRANDS

Fanta changes recipe to swerve sugar tax as part of 'biggest shakeup in brand's history'

Coca-Cola is slashing the sugar content on Fanta and rolling out a new visual design for the brand with an...

AGENCY

M&S new ad strategy with Grey will be based on attitude, not age

Bluntly categorising consumers based on age is "meaningless", Marks & Spencer's brand and marketing director Rob Weston has said.

BRANDS

Airbnb's Mildenhall hit outs at Cannes Lions again over lack of 'brown faces' among speakers

Jonathan Mildenhall, the chief marketing officer at Airbnb, has hit out again at Cannes Lions organisers for "only three brown...

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1 Vodafone, Sky and HSBC join retreat from Google

Several more major brands, including Vodafone, Sky, and a trio of the UK's leading banks, have added their names to the list of those considering suspending their advertising on Google.

Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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