Get ready for the era of mixed reality

For brands, transformation should be about combining the online and...

Sonobi's Bro-bot is a lengthy parody of every marketer's programmatic nightmares

Co-op promotes 100% British meat pledge in £10m brand campaign

Channel 4 launches annual £1m giveaway

P&G consolidates UK media account into Publicis Media

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BRANDS

This Girl Can marketer Tanya Joseph named chair at The Pool

Tanya Joseph, the former director of business partnerships at Sport England who engineered the "The girl can" campaign, has joined...

AGENCY

How to reinvent a brand in an authentic way

Fold7's strategy partner, who was behind the recent Carlsberg repositioning, gives her top five tips.

AGENCY

How we can end the unfunny in advertising

There are massive opportunities to be funny in advertising, explains the MD and co-founder of Don't Panic.

MEDIA

Remembering Roger Moore: a director recalls their 'non stop hilarious' shoot

Film director Theo Delaney fondly recalls working on a shoot in Dublin with Sir Roger Moore, who died yesterday.

AGENCY

Entries open for Media Week 30 Under 30 2017

Entries have opened for the Media Week 30 under 30 2017.

AGENCY

M&C Saatchi Merlin launches social influencer division

M&C Saatchi Merlin, the ad agency's sister talent management shop, has launched a new division specialising in social influencers.

MEDIA

The three Ts: the key behind the radio breakfast show

How can advertisers capitalise on this deep and meaningful relationship, asks the group MD, advertising, at Bauer Media.

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Editors' Picks

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1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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