AGENCY
#WorkthatWorks campaign urges industry to tackle 'motherhood penalty'

#WorkthatWorks campaign urges industry to tackle 'motherhood penalty'

A lack of flexible working costs the economy up to £62.5bn in wasted talent by failing to facilitate the return...

BRANDS
Don't be a casualty of 'tiara syndrome', says Nationwide's CMO

Don't be a casualty of 'tiara syndrome', says Nationwide's CMO

Nationwide's chief marketing officer Sara Bennison shares the advice that has guided her throughout her career.

AGENCY
On the Campaign couch: How can I build relationships with my colleagues outside the pub?

On the Campaign couch: How can I build relationships with my colleagues outside the pub?

I'm having trouble getting to know my co-workers outside the office because I don't drink.

BRANDS
Is branded content an effective marketing tool?

Is branded content an effective marketing tool?

Is McDonald's recently pulled YouTube channel evidence of a brand and its agency moving beyond their comfort zones?

AGENCY
Set fire to your good ideas

Set fire to your good ideas

Get your best piece of unfinished work and set it alight. You may cry at first but will become a...

AGENCY
BMW UK set to end relationship with Vizeum

BMW UK set to end relationship with Vizeum

Vizeum is set to lose the £20m BMW UK media business, ending a 16-year relationship.

MEDIA
Radio deregulation plans coming this year, says culture minister

Radio deregulation plans coming this year, says culture minister

Proposals to deregulate UK radio will be put forward by the end of the year, says the government's minister for...

Editors' Picks

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.