Bringing together magic and machines: IPA's Golding shares her vision for advertising
As she begins her IPA presidency, Sarah Golding discusses how...
When it comes to appealing to mums, attentiveness to details is a key trait, as Warburtons learnt when it redesigned...
Halls, the Mondelez International-owned cough sweet brand, is reviewing its pan-European advertising requirements.
McCann grabs the top spot in the US with its Verizon and Chevrolet wins, and Venables enters the top four...
The Content Marketing Association has appointed Reed's head of global marketing Catherine Maskell as the industry body's new managing director....
A busy week of events, politics, industry announcements and meeting members, all squeezed into four days, for Jon Mew, the...
"I have never seen anything like it," the brand's APAC marketing vice-president says following a Philippines campaign.
Will Collin, a founding partner at Naked Communications, has joined a team of strategy leads at Karmarama.
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Carlsberg has hired Mads Mikkelsen, star of Casino Royale and TV series Hannibal, to feature in the lager brand's new campaign, "The Danish Way".
"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.