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Why Coca-Cola Japan joined hands with a UK tech startup
The brand speaks for the first time about an initiative that can be seen as a model for more effective...
NME partners with university to help young people break into creative industries
NME, the Time Inc-owned music title, is expanding its programme that helps young people break into the creative industries into...
Is the Trivago ad really the nadir of the ad industry's output?
Two industry commentators respond to a recent comment piece on Trivago's controversial ad campaign that claimed the British public deserved...
Dear Europe, please make sure Google's changes restore organic results
Google simply isn't practising what it preaches, argues Brainlabs' chief executive.
VW offers £6,000 discount in exchange for diesel car
Volkswagen UK is offering discounts of up to ÂŁ6,000 for customers who trade in diesel vehicles when buying a new...
The Trade Desk signs deal to scan every ad impression pre-purchase
The Trade Desk and verification tech company White Ops have signed a deal that they say will guarantee a human...
Costa picks Lida for global loyalty programme
Costa, the high street coffee chain, has appointed Lida to handle its first global loyalty strategy following a four-way pitch...
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1 We need to talk about the Trivago ad
The British public deserves better than a bored model with a big search bar.
1 Job description: Digital marketing executive
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).
