NatWest is inviting customers to hold the bank accountable for its actions in its new brand campaign.
Creatively driven brands must be prepared to take a step into the unknown.
YouTube generates almost twice as many searches per impression for brands than television, according to parent company Google which is...
Johnson's complaint fails to satisfy the "severe or persuasive" requirements needed, argues WPP lawyer.
Twitter is reported to have held discussions with tech giant Google and cloud computing company Salesforce about a potential acquisition...
Yahoo has confirmed that personal information from at least 500 million users was stolen in an attack on its accounts...
Bob Wootton reports back with some of the highlights from Spark 2016, Magnetic's annual magazine media conference.
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Meet the new breed of Digital Mavericks: the women driving digital development on their own terms.
Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.