The newly-rebranded Snap turns five this week, evolving not only its name, but its core product beyond messaging.
NME, the free music title, is giving away Google Cardboard sets with its title tonight, offering readers the chance to...
Agencies and brands came together last night to celebrate the Marketing New Thinking Awards 2016, held in partnership with Sky...
Scandinavian influencer marketing platform Tailify has relocated its headquarters to London.
There is a "worrying" lack of transparency around how brands scoop up, share and use consumer data, according to civil...
Real-time marketing like the "Brad is single" work that went viral can propel a brand, writes the vice president, marketing...
Netmums has launched new formats for advertisers and an overhaul of its website after a surge in mobile traffic over...
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Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.
Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.