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Why Renault switched its media budget to target a wider pool of consumers

Renault will put half of its media budget by 2019 into targeting consumers not actively looking for a car, up...

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Haven seeks agency ahead of ad push

Haven, the holiday company, is seeking an ad agency for strategy and creative work ahead of a new campaign.

BRANDS

Intrusive social ads should be avoided, experts say

Brands should move away from intrusive ad formats regardless of the options offered by social media platforms, industry experts have...

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The tech brands that could make a comeback at Mobile World Congress

Lenovo's worldwide executive brand director shares her predictions for Mobile World Congress this year.

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Mobile creates a greater sense of urgency in marketing

Nestlé UK's business unit head for Kit Kat and biscuits explains what marketers should know ahead of Mobile World Congress...

AGENCY

Sky seeks ad agency amid sports channels shake-up

Sky is speaking to creative agencies as it prepares to shake up its sports-subscription service.

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Sainsbury's launches Home brand in non-food overhaul

Sainsbury's is aiming to boost its non-food offering by bringing its homeware under a single brand and transforming clothing arm...

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Consider the dark side of cute and furry advertising

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Creativity is our weapon. Let's use it

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How can we restore faith in programmatic for brands?

Private view: How to entertain a goldfish (with Laurence Thomson and Richard Denney)

YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Brands

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AGENCY

Ad fraud solutions need to be mobile-first

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Agencies

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Learn to fail to get ahead in marketing

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There's more to life than profit

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Media

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How brands can own the innovation game

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Brands embrace 'backlash feminism'

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Marketing in the age of the troll

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Welcome to the age of moderate excess

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Why ageism is adland's next frontier