Reclaiming London 2012's marketing promise

Of the 17 brands that were major domestic sponsors of...

Tesco to cover cost of 'tampon tax' for customers

EE takes customers to EE class in ad for free Apple Music

ASDA and Virgin Media receive most nominations for Marketing New Thinking Awards as 2017 shortlist revealed

Can Jex and Vogt put an end to the continual disruption at TBWA\London?



Amazon launches global media review

Amazon has reportedly contacted agencies about its $1bn (£760m) global media planning and buying business, putting Initiative on alert in...


Risky business: why we need to keep our data sources wide

Relying too much on real-time data is a risky step, warns Newsworks' insight director.


How brands must walk the line between new vs nostalgia

It's easy to overestimate the amount of time people spend thinking about our brands, warns 101's strategy director.


Twitter's ad revenue drops 8% as monthly user growth stagnates

Twitter's ad revenue for the second quarter of 2017 has dropped 8% year on year to $489m (£373.5m) causing its...


Wins this week: Revlon, Michelin, Richemont

Campaign's round-up of account moves across advertising and media.


Audi's 'Test drive' is a remarkable feat of reverse psychology

Social video experts at Unruly review Audi's "Test drive".


Isobar UK refocuses into commerce and experience

Dentsu Aegis Network is refocusing its digital shop Isobar UK around commerce.


Editors' Picks


1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.