Reclaiming London 2012's marketing promise

Of the 17 brands that were major domestic sponsors of...

ASDA and Virgin Media receive most nominations for Marketing New Thinking Awards as 2017 shortlist revealed

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London 2012: six of the best campaigns five years on

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EE takes customers to EE class in ad for free Apple Music

EE is promoting a high-end service in its latest spot, which features Kevin Bacon as a first class air steward...

BRANDS

Brexit bonanza for Diageo as weak pound leads to surge in profits and revenue

Diageo grew profits by 25% to £3.6bn in the financial year July 2016 - June 2017, as the collapse in...

BRANDS

Campaign TV: San Miguel gathers 'life rich' individuals to inspire guests

The San Miguel Experience saw the beer brand using "life rich" individuals and experiences to entertain and inspire guests.

BRANDS

Campaign TV: five years on from London's Olympic marketing rush

Five years on from London 2012, we take a look back at the brands that were involved in the biggest...

BRANDS

Targeting the 'beauty indifferent'

Birchbox uses data and word of mouth to curate a subscription service for those who don't usually take an interest...

MEDIA

Sky profit falls 6% as Premier League costs bite

Sky's profits for the year to the end of June dropped 6% year on year after a fall in UK...

MEDIA

MediaCom snatches $400m global Richemont business from Publicis

Richemont, the Swiss-based luxury goods company, has appointed MediaCom to its $400m (£304m) global media planning and buying account, ending...

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Editors' Picks

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1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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