Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the...
Global camera giant Nikon is shifting its marketing focus to co-creation in order to establish more authentic connections with consumers....
Brands jumping on the Facebook Live bandwagon should beware that they are not simply investing in the platform as a...
Amazon's advertising sales will surpass $1bn this year, as the company increasingly targets brand advertisers such as Mercedes-Benz.
The NSPCC has opened talks with agencies ahead of a potential digital review.
British staff at The Guardian's US office have reportedly been given poor employment terms if they want to keep their...
The Gate has lured Beri Cheetham away from Leo Burnett to become the agency's executive creative director.
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Facebook has reportedly overestimated the average amount of time that people spend viewing its videos for two years.
Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.