AGENCY
#WorkthatWorks campaign urges industry to tackle 'motherhood penalty'

#WorkthatWorks campaign urges industry to tackle 'motherhood penalty'

A lack of flexible working costs the economy up to £62.5bn in wasted talent by failing to facilitate the return...

AGENCY
Selling to the selfie generation: how to build brands with retail influence

Selling to the selfie generation: how to build brands with retail influence

Brands are becoming more imaginative with their efforts to sell to the selfie generation, writes Iris' planning director.

MEDIA
Virgin Media brings together UK and Ireland sales teams

Virgin Media brings together UK and Ireland sales teams

Virgin Media has combined its UK and Ireland advertising sales teams into one sales house.

BRANDS
Pornhub offers money to help women get into science and tech careers

Pornhub offers money to help women get into science and tech careers

Pornhub is burnishing its gender equality credentials by offering $25,000 (£19,300) to one woman in the US who wants to...

AGENCY
Hollywood has awoken to female representation: when will adland follow?

Hollywood has awoken to female representation: when will adland follow?

Adland should learn from Disney putting Jyn Erso, the female protagonist of Star Wars spinoff Rogue One, at the centre...

AGENCY
In an age of disruption, what are we really disrupting?

In an age of disruption, what are we really disrupting?

It's time for "disruption" to be consigned to the business world's overflowing bin of buzzwords, writes David Sable, the chief...

BRANDS
Domino's promotes marketing chief Simon Wallis to chief operating officer

Domino's promotes marketing chief Simon Wallis to chief operating officer

Domino's UK has promoted its top marketer, Simon Wallis, to the role of chief operating officer.

Editors' Picks

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.