AGENCY
Sainsbury's has moved its £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

BRANDS
Tesco provokes national passions after renaming Scottish strawberries as British

Tesco provokes national passions after renaming Scottish strawberries as British

Tesco has found itself in a social media storm after it changed the name of its strawberries and replaced the...

AGENCY
Normalise diversity and encourage more Asians to join the creative industry

Normalise diversity and encourage more Asians to join the creative industry

More needs to be done to address what diversity is and why it is important for the development of new...

BRANDS
Gold trollies, safety deposit boxes and holidays: brands look to woo Rio medallists

Gold trollies, safety deposit boxes and holidays: brands look to woo Rio medallists

The Olympics may be over, but brands are still competing to win public goodwill - and press coverage - off...

BRANDS
What does the next 25 years have in store for the web? Ask Siri

What does the next 25 years have in store for the web? Ask Siri

With the public world wide web turning 25 this week, Chris Constantine, head of UX at WPP digital marketing shop...

BRANDS
Coca-Cola bottle leads UK's top ten most recognised brand packages

Coca-Cola bottle leads UK's top ten most recognised brand packages

Coca-Cola's glass bottle is the most recognisable brand packaging sold on British shelves, according to a survey.

AGENCY
The end of blockbuster marketing and the new mindset of growth hacking

The end of blockbuster marketing and the new mindset of growth hacking

The death of blockbuster marketing has made room for new techniques in which analytics play a central role, writes Rob...

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.