The marketer's manifesto

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A new golden era of advertising?

Top ten takeaways from Advertising Week Europe 2017

Brand Film Festival poised to make London debut

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MEDIA

TV adspend forecast to fall in 2017

UK television adspend is set to fall for the first time since 2012, according to the latest forecast by Zenith....

BRANDS

Brewdog U-turn over legal threat to 'Lone Wolf' pub

The founder of Brewdog has responded to the social media storm surrounding its threat to force a Birmingham pub to...

BRANDS

MPs accuse regulators and government of failure to curb junk food marketing

Senior MPs have accused advertising regulators of not doing enough to curb the advertising of junk food and drink to...

MEDIA

Haymarket invests £50m to launch car business Haymarket Automotive

Haymarket Media Group is to invest £50m over the next three years and create more than 100 jobs in a...

MEDIA

Donald Trump's favorite TV shows are charging more for ads

But trying to get an ad in front of the president is still a losing game.

AGENCY

Where was the work at Advertising Week Europe?

Advertising Week Europe should also embrace how brilliant commercial creativity can give clients the edge, asks TMW Unlimited's CEO.

AGENCY

Advertisers calling for Google discounts amid extremist content row

Brands and media agencies are demanding that Google offers them discounted rates for advertising space in the wake of their...

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Editors' Picks

Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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