BRANDS
Apple Music's James Corden spot proves the brand can't help but make watchable ads

Apple Music's James Corden spot proves the brand can't help but make watchable ads

Video ad tech company Unruly reviews "The all-new Apple Music", the latest video from Apple to go viral.

BRANDS
Council's poster campaign banned for offensive depiction of beggars

Council's poster campaign banned for offensive depiction of beggars

Nottingham City Council has been rapped by the Advertising Standards Authority after using a series of posters that made generalisations...

MEDIA
Facebook's digital adspend forecast to exceed £1bn in UK

Facebook's digital adspend forecast to exceed £1bn in UK

Facebook's digital adspend growth is forecast to be even higher than previously thought this year, growing by nearly a third,...

BRANDS
Disney vs Google: What would the future hold for Twitter?

Disney vs Google: What would the future hold for Twitter?

How would Twitter change if it was bought by Disney or Google, imagines Dimitri Karoullas, social media manager at J...

BRANDS
Channel 4 creates fake product recall and Facebook bot to promote Humans

Channel 4 creates fake product recall and Facebook bot to promote Humans

Channel 4 has quietly launched a campaign to promote the second series of its TV drama Humans, issuing a product...

BRANDS
Facebook video metrics blunder shows digital must learn from TV

Facebook video metrics blunder shows digital must learn from TV

The row about Facebook's flawed video metrics highlights the need for a single currency for all video, Rich Astley of...

BRANDS
Domino's hires ex-BHS chief marketing officer Tony Holdway

Domino's hires ex-BHS chief marketing officer Tony Holdway

Domino's has hired the chief marketing officer of doomed retailer BHS, Tony Holdway, to replace former sales and marketing director...

Editors' Picks

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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