Making Tesco great again

Alison Hoad, the chief strategy officer of Bartle Bogle Hegarty...

Will the Ryanair flight cancellation crisis do permanent damage to the brand?

Does this year's D&AD Annual capture our crazy times?

How Girl Effect and Ramzan Golant are using marketing to create social change

Why creative people have lost their way

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BRANDS

EE's top marketer on the brand's new concept stores, Apple, Bacon and Ofcom

Campaign met Max Taylor, managing director of marketing at EE, at the mobile network's revamped "Showcase" store on Tottenham Court...

AGENCY

The making of an ad: Absolut's 'One night' celebrates the power of creativity

Watch Absolut and BBH London discuss their new campaign which aims to spark creativity.

MEDIA

Bake Off's move to Channel 4 is a feast for commercialism

With the BBC's former ratings darling defecting to Channel 4, the show's public service shackles have been thrown off and...

AGENCY

Six ways to drive f******* working in adland

The advertising industry needs to stop seeing flexible working as a dirty word and recognise it is good for business,...

Use sound as a shortcut to great user experiences

We may not realise it but the human brain processes sound at a higher speed than any of its other...

BRANDS

Hostelworld creates hostel out of sand

Hostelworld, the online booking platform, has created a hostel out of sand on the Gold Coast in Australia.

AGENCY

Movers and shakers: Publicis, WPP, Carling, OMD, Arla and more

Welcome to Campaign's round-up of the hires, departures and promotions across the industry.

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Editors' Picks

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1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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TRENDS

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The Thinkboxes shortlist

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How to beat short-termism

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dmexco17: Industry meets at Campaign party

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In defence of programmatic