AGENCY
Omnicom shuts M2M in UK after account losses

Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the...

AGENCY
Freeview changes direction with £15m ad campaign

Freeview changes direction with £15m ad campaign

Freeview is overhauling its TV presence with a £15m campaign, titled "The other way", which will see 300 executions aired...

BRANDS
Unilever plots in-house branded content division

Unilever plots in-house branded content division

Unilever is throwing its weight behind in-house content creation, with the launch of two units dedicated to branded content.

BRANDS
Nikon puts co-creation at heart of marketing strategy

Nikon puts co-creation at heart of marketing strategy

Global camera giant Nikon is shifting its marketing focus to co-creation in order to establish more authentic connections with consumers....

BRANDS
Don't use Facebook Live to 'tick box', brands warned

Don't use Facebook Live to 'tick box', brands warned

Brands jumping on the Facebook Live bandwagon should beware that they are not simply investing in the platform as a...

BRANDS
Data turns Amazon into a $1bn advertising business

Data turns Amazon into a $1bn advertising business

Amazon's advertising sales will surpass $1bn this year, as the company increasingly targets brand advertisers such as Mercedes-Benz.

AGENCY
Agencies line up for NSPCC digital brief

Agencies line up for NSPCC digital brief

The NSPCC has opened talks with agencies ahead of a potential digital review.

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Omnicom shuts M2M in UK after account losses
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1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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