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Augmented reality will be 'huge', says Apple boss Tim Cook
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Augmented reality will be 'huge', says Apple boss Tim Cook

Apple's chief executive Tim Cook has confirmed the company's investment in augmented reality, describing the platform as "huge".

Under Armour enters athleisure with 'stylish' Under Armour Sportswear brand

Under Armour enters athleisure with 'stylish' Under Armour Sportswear brand

Under Armour is evolving from elite sportswear to appeal more to a mainstream audience with the launch of a new...

Twitter reports less demand from advertisers

Twitter reports less demand from advertisers

Twitter is seeing less demand from advertisers as it posted an 18% increase in ad revenue.

ITV announces cuts amid Brexit uncertainty

ITV announces cuts amid Brexit uncertainty

ITV's pre-tax profits grew by 9% to £425m for the first six months of the year despite ad revenue remaining...

BRANDS
Three and LG's Blair Witch horror spoof ad banned
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Three and LG's Blair Witch horror spoof ad banned

Three and LG's online ad spoof of The Blair Witch Project has been banned by the Advertising Standards Authority for...

BRANDS
Tesco opens Holland & Barrett concessions after ditching Nutricentre
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Tesco opens Holland & Barrett concessions after ditching Nutricentre

Tesco is introducing Holland & Barrett stores within its own larger stores, in the supermarket's latest bid to make better...

BRANDS
How a French furniture brand activated Pokémon Go across 200 stores
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How a French furniture brand activated Pokémon Go across 200 stores

Brands and agencies have been experimenting with Pokémon Go as a marketing tool, primarily to drive footfall to physical stores....

BRANDS
Loyalty still exists, but you can't measure it in points
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Loyalty still exists, but you can't measure it in points

Despite mutterings of its downfall, loyalty still plays a big part in the way consumers make decisions - but an...

BRANDS
Paddy Power says 'Urine luck' with money back campaign on a Russian win
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Paddy Power says 'Urine luck' with money back campaign on a Russian win

Paddy Power has continued its campaign of mockery against Russian athletes competing in the 2016 Olympic Games, this time offering...

BRANDS
Bleak early summer leads to sharpest fall in supermarket sales for two years
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Bleak early summer leads to sharpest fall in supermarket sales for two years

The drizzly start to Britain's summer hit supermarket sales where it hurts, the latest data from Nielsen shows.

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The Work

The very latest in commercial creativity

Sky and BT up the ante as TV football costs soar
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1 Sky and BT up the ante as TV football costs soar

The broadcasters, which share Premier League rights, are finding fresh ways to retain existing customers and attract new ones as they battle to become the dominant football voice on TV.

Agencies' anger at failure of Stronger In campaign
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1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Brands

Agencies

AGENCY
Ogilvy & Mather Vietnam returns two Lions of own accord
AGENCY
IAB Digital Upfronts returns for third year
AGENCY
BBH deputy ECD Caroline Pay exits

BBH deputy ECD Caroline Pay exits

AGENCY
Dentsu Aegis Network buys Gyro

Dentsu Aegis Network buys Gyro

Media

MEDIA
Dearden leaves Clear Channel

Dearden leaves Clear Channel

BRANDS
Verizon confirms Yahoo buyout

Verizon confirms Yahoo buyout

MEDIA
Primesight hires Teeman as MD

Primesight hires Teeman as MD

BRANDS
Nintendo shares slide after Pokémon Go warning
AGENCY
Review recap: P&G, Vauxhall, Yopa

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Traditional ad models are dead - so what now?

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The ad that hit me...

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