BRANDS
FMCG giants won't survive without data, says outgoing Mondelez media boss

FMCG giants won't survive without data, says outgoing Mondelez media boss

The FMCG establishment can't survive until it solves its data problem, according to Mondelez's outgoing chief media and ecommerce officer,...

BRANDS
Adblockalypse a year on

Adblockalypse a year on

It's been a year since Apple announced changes to iOS that would allow iPhone owners to block ads on Safari....

BRANDS
Apple facing €13bn bill as Brussels declares Irish tax deals broke competition law

Apple facing €13bn bill as Brussels declares Irish tax deals broke competition law

Apple has been hit by a monumental tax bill, after the European Commission declared that the tech company's arrangement with...

AGENCY
Adland on the move: Elvis

Adland on the move: Elvis

Campaign takes a look around Elvis' new offices in Covent Garden.

AGENCY
McDonald's hands $1bn US ad business to Omnicom

McDonald's hands $1bn US ad business to Omnicom

McDonald's has awarded its American advertising account to Omnicom, which will set up a dedicated unit in Chicago to run...

AGENCY
Oreo kicks off TV and experiential campaign for new cookie flavours

Oreo kicks off TV and experiential campaign for new cookie flavours

Mondelez cookie brand Oreo has launched a £3.4m multichannel campaign to promote its growing range of flavours.

AGENCY
Ex-JWT boss Gustavo Martinez working on WPP projects

Ex-JWT boss Gustavo Martinez working on WPP projects

Gustavo Martinez, the former global chief executive of J Walter Thompson, is working on projects for the agency's holding company...

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Sainsbury's moves £60m ad account to Wieden & Kennedy
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1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.