BRANDS
Infiniti works to hone its 'entrepreneurial' positioning

Infiniti works to hone its 'entrepreneurial' positioning

Nissan's luxury subsidiary is aiming for sharper definition to help it claim more share in its key markets.

MEDIA
Disney said to be considering Twitter takeover bid

Disney said to be considering Twitter takeover bid

Disney is considering a bid to buy Twitter, according to reports.

BRANDS
Don't be a casualty of 'tiara syndrome', says Nationwide's CMO

Don't be a casualty of 'tiara syndrome', says Nationwide's CMO

Nationwide's chief marketing officer Sara Bennison shares the advice that has guided her throughout her career.

AGENCY
BMW UK set to end relationship with Vizeum

BMW UK set to end relationship with Vizeum

Vizeum is set to lose the £20m BMW UK media business, ending a 16-year relationship.

MEDIA
Radio deregulation plans coming this year, says culture minister

Radio deregulation plans coming this year, says culture minister

Proposals to deregulate UK radio will be put forward by the end of the year, says the government's minister for...

AGENCY
Selling to the selfie generation: how to build brands with retail influence

Selling to the selfie generation: how to build brands with retail influence

Brands are becoming more imaginative with their efforts to sell to the selfie generation, writes Iris' planning director.

MEDIA
Virgin Media brings together UK and Ireland sales teams

Virgin Media brings together UK and Ireland sales teams

Virgin Media has combined its UK and Ireland advertising sales teams into one sales house.

Editors' Picks

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.