Direct Line's drones will be used to rescue people at sea

Direct Line and Saatchi & Saatchi London have formed the...

Airbnb rolls out restaurant bookings to be travel one-stop shop

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Spotify on how the music platform has become a sophisticated marketing tool for artists

The music industry is now a world of "attention economics", Spotify's Drew Lam told an audience at Vizeum event One...

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Lucozade Zero and Missguided campaign creates a buzz at Westfield Stratford

It's harder than ever to appeal to young people through traditional ads, so Lucozade decided to broaden its horizons by...

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Magnum's brand collaborations in numbers

Magnum, the Unilever-owned ice cream brand, has been collaborating with other brands since 2012, with annual pop-ups around London. Campaign...

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Nickelodeon takes SpongeBob Gold to Wonderland

Online shopping may be an easy way for consumers to buy into the latest trends, but brands can lack a...

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Join forces to amplify your brand's voice

Consumers are now so absorbed by their phones that brands have to create bigger experiences to make them sit up...

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Cross-brand collaborations: the wishlist

Three experience agencies share their dream brand collaboration and how they would deliver the live activation

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Brand partnerships: maintain the momentum

Too many brands allow their partnerships to quickly fizzle out after the campaign's climax, but there are ways to make...

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Editors' Picks

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1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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