AGENCY
Facebook to compete for Google's programmatic ad sales dominance

Facebook to compete for Google's programmatic ad sales dominance

Facebook is going head-to-head with Google in a bid to take the search engine's programmatic trading share.

MEDIA
Shane Smith calls on media to change or risk alienating young people

Shane Smith calls on media to change or risk alienating young people

Media owners need to keep up with the younger generation or "risk alienating" them, Shane Smith, the founder and chief...

AGENCY
Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

AGENCY
How can Nokia reinvent the brand and build new equity?

How can Nokia reinvent the brand and build new equity?

Nokia has the opportunity to change the narrative and start telling the story of the future, writes Ahmad Badr, the...

BRANDS
How Paddy Power Betfair is using its combined £300m marketing firepower

How Paddy Power Betfair is using its combined £300m marketing firepower

Paddy Power Betfair has significantly boosted marketing spend after creating one of the biggest gambling companies following the merger of...

AGENCY
Movers and shakers: News UK, Kia, Mcgarrybowen, Possible, DigitasLBi, Rapp and more

Movers and shakers: News UK, Kia, Mcgarrybowen, Possible, DigitasLBi, Rapp and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

BRANDS
Tesco provokes national passions after renaming Scottish strawberries as British

Tesco provokes national passions after renaming Scottish strawberries as British

Tesco has found itself in a social media storm after it changed the name of its strawberries and replaced the...

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.