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Amazon, Google, Facebook, IBM and Microsoft form alliance on AI

Amazon, Google, Facebook, IBM and Microsoft form alliance on AI

Amazon, Google, Facebook, IBM and Microsoft have partnered to give people a better understanding of AI.

BRANDS
Don't use Facebook Live to 'tick box', brands warned

Don't use Facebook Live to 'tick box', brands warned

Brands jumping on the Facebook Live bandwagon should beware that they are not simply investing in the platform as a...

BRANDS
Data turns Amazon into a $1bn advertising business

Data turns Amazon into a $1bn advertising business

Amazon's advertising sales will surpass $1bn this year, as the company increasingly targets brand advertisers such as Mercedes-Benz.

BRANDS
Unilever plots in-house branded content division

Unilever plots in-house branded content division

Unilever is throwing its weight behind in-house content creation, with the launch of two units dedicated to branded content.

AGENCY
Nokia licensee in hunt for ad agency

Nokia licensee in hunt for ad agency

HMD Global, the company formed to relaunch Nokia smartphones, has called a global creative pitch.

AGENCY
Mars calls £400m media buying review

Mars calls £400m media buying review

Mars has launched an estimated £400m media buying review in the UK, Germany, China and four other regions.

BRANDS
Industry calls for verification scheme for digital media after Facebook controversy

Industry calls for verification scheme for digital media after Facebook controversy

Tech companies have been urged to open up to cross-industry verification schemes, after Facebook admitted it had overestimated its video...

Editors' Picks

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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