BRANDS
How a French furniture brand activated Pokémon Go across 200 stores
Share

How a French furniture brand activated Pokémon Go across 200 stores

Brands and agencies have been experimenting with Pokémon Go as a marketing tool, primarily to drive footfall to physical stores....

BBH deputy ECD Caroline Pay exits

BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative...

Paddy Power says 'Urine luck' with money back campaign on a Russian win

Paddy Power says 'Urine luck' with money back campaign on a Russian win

Paddy Power has continued its campaign of mockery against Russian athletes competing in the 2016 Olympic Games, this time offering...

Loyalty still exists, but you can't measure it in points

Loyalty still exists, but you can't measure it in points

Despite mutterings of its downfall, loyalty still plays a big part in the way consumers make decisions - but an...

BRANDS
Bleak early summer leads to sharpest fall in supermarket sales for two years
Share

Bleak early summer leads to sharpest fall in supermarket sales for two years

The drizzly start to Britain's summer hit supermarket sales where it hurts, the latest data from Nielsen shows.

BRANDS
The history of Yahoo in 7 ads
Share

The history of Yahoo in 7 ads

The future is uncertain for the battered tech giant, but its advertising heyday is long gone

AGENCY
It's not just creatives who need to ditch the stereotypes
Share

It's not just creatives who need to ditch the stereotypes

It's great that we're battling the stereotypes in ads, but we won't win the war until brands apply the same...

MEDIA
ANA report: A cure for what ails you?
Share

ANA report: A cure for what ails you?

Crossmedia's managing partner and co-founder reviews the ANA's prescription for media transparency

AGENCY
Group M appoints Montgomery to lead global brand safety drive
Share

Group M appoints Montgomery to lead global brand safety drive

Group M has appointed John Montgomery as executive vice president, brand safety, Group M Global, a new role that will...

BRANDS
The woeful tales of BHS and Sports Direct expose retail's ruthless side
Share

The woeful tales of BHS and Sports Direct expose retail's ruthless side

When your management style, business model or working practices are held up for scrutiny by the House of Commons you...

Editors' Picks

The Work

The very latest in commercial creativity

Liverpool FC to stream next match in 360-degree video
Share

1 Liverpool FC to stream next match in 360-degree video

Liverpool Football Club will screen a live football match tonight with a 360-degree view on YouTube, as top Premier League teams continue to build their online brands for a global audience.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Get top stories and new campaigns emailed to you each day

Stay in touch with our Campaign bulletins

Sign up here

Partner content

BRANDS
The sky is brands' only limit

The sky is brands' only limit

BRANDS
Brands on film: How product placement has come of age
BRANDS
Traditional ad models are dead - so what now?

Traditional ad models are dead - so what now?

BRANDS
Product placement meets science

Product placement meets science

BRANDS
Tickety boo: a simple way to reach 750,000 people
AGENCY
The ad that hit me...

The ad that hit me...

MEDIA
Big canvas, big impact

Big canvas, big impact