BRANDS
EE celebrates first UK carrier tie-up with Apple Music in Britney Spears spot

EE celebrates first UK carrier tie-up with Apple Music in Britney Spears spot

EE has become the first UK carrier to partner with Apple Music and has released a new spot starring Kevin...

AGENCY
How to juggle more agencies in a programmatic world

How to juggle more agencies in a programmatic world

How can another agency be added to the plan without creating tension or increasing workloads? By Infectious Media's Pete Hanford....

AGENCY
British Gas launches Gogglebox-style video series in smart homes marketing push

British Gas launches Gogglebox-style video series in smart homes marketing push

British Gas has launched a "Gogglebox for energy" online content series as part of its latest marketing push in the...

BRANDS
Can Ryan Lochte recover as a brand rep after Rio scandal?

Can Ryan Lochte recover as a brand rep after Rio scandal?

The 12-time Olympic medalist may have lost his sponsors this week, but past cases of celebrity misconduct show Americans are...

BRANDS
Is Google's plan to demote sites with pop-up ads an abuse of power?

Is Google's plan to demote sites with pop-up ads an abuse of power?

Marketers react to the search giant's plan to crack down on "intrusive interstitials"

AGENCY
Facebook to compete for Google's programmatic ad sales dominance

Facebook to compete for Google's programmatic ad sales dominance

Facebook is going head-to-head with Google in a bid to take the search engine's programmatic trading share.

Does traditional storytelling still apply on mobile?

Does traditional storytelling still apply on mobile?

Facebook's Rob Newlan asks, is it time to tear up the creativity rulebook and write a new storytelling manual for...

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.