BRANDS
Snapchat rebrands to Snap Inc

Snapchat rebrands to Snap Inc

Snapchat has rebranded to Snap Inc to reflect its new direction as a "camera company".

AGENCY
Learn to like your target audience

Learn to like your target audience

We need to dispense with casual prejudices and try to truly empathise.

BRANDS
Brexit versus global thinking: the new internationalism in marketing

Brexit versus global thinking: the new internationalism in marketing

As the UK creative community continues to come to terms with the implications of Brexit, Nicola Kemp asks whether it...

MEDIA
Nigel Clarkson: Yahoo UK's 'force of nature'

Nigel Clarkson: Yahoo UK's 'force of nature'

Nigel Clarkson's gregarious personality makes him an ideal champion for the faded brand.

AGENCY
YouTube tells ad industry it generates nearly double searches per impression than TV

YouTube tells ad industry it generates nearly double searches per impression than TV

YouTube generates almost twice as many searches per impression for brands than television, according to parent company Google which is...

AGENCY
WPP renews demand for Erin Johnson to dismiss federal harassment claims

WPP renews demand for Erin Johnson to dismiss federal harassment claims

Johnson's complaint fails to satisfy the "severe or persuasive" requirements needed, argues WPP lawyer.

MEDIA
Google and Salesforce in takeover talks with Twitter

Google and Salesforce in takeover talks with Twitter

Twitter is reported to have held discussions with tech giant Google and cloud computing company Salesforce about a potential acquisition...

Editors' Picks

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.