BRANDS
WhatsApp update paves way for brands to message users

WhatsApp update paves way for brands to message users

WhatsApp has updated its terms of service to allow businesses and users to talk to each other on its platform...

AGENCY
British Gas launches Gogglebox-style video series in smart homes marketing push

British Gas launches Gogglebox-style video series in smart homes marketing push

British Gas has launched a "Gogglebox for energy" online content series as part of its latest marketing push in the...

BRANDS
Can Ryan Lochte recover as a brand rep after Rio scandal?

Can Ryan Lochte recover as a brand rep after Rio scandal?

The 12-time Olympic medalist may have lost his sponsors this week, but past cases of celebrity misconduct show Americans are...

BRANDS
Is Google's plan to demote sites with pop-up ads an abuse of power?

Is Google's plan to demote sites with pop-up ads an abuse of power?

Marketers react to the search giant's plan to crack down on "intrusive interstitials"

AGENCY
Facebook to compete for Google's programmatic ad sales dominance

Facebook to compete for Google's programmatic ad sales dominance

Facebook is going head-to-head with Google in a bid to take the search engine's programmatic trading share.

Does traditional storytelling still apply on mobile?

Does traditional storytelling still apply on mobile?

Facebook's Rob Newlan asks, is it time to tear up the creativity rulebook and write a new storytelling manual for...

BRANDS
US warns EU over Apple tax probe

US warns EU over Apple tax probe

The US government has warned the European Commission that it is overstepping its powers in its investigation into unpaid taxes...

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Brands

Agencies

AGENCY
A view from Dave Trott: Jumping the shark
AGENCY
Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's moves £60m ad account to Wieden & Kennedy

AGENCY
Normalise diversity and encourage more Asians to join the creative industry

Normalise diversity and encourage more Asians to join the creative industry ...

AGENCY
The end of blockbuster marketing and the new mindset of growth hacking

Media