MEDIA
My Media Week: Abby Carvosso, Bauer Advertising

My Media Week: Abby Carvosso, Bauer Advertising

We join Abby Carvosso, group managing director, Bauer Advertising, as she presents the new Bauer Media narrative, debates metrics that...

BRANDS
Disney vs Google: What would the future hold for Twitter?

Disney vs Google: What would the future hold for Twitter?

How would Twitter change if it was bought by Disney or Google, imagines Dimitri Karoullas, social media manager at J...

BRANDS
Channel 4 creates fake product recall and Facebook bot to promote Humans

Channel 4 creates fake product recall and Facebook bot to promote Humans

Channel 4 has quietly launched a campaign to promote the second series of its TV drama Humans, issuing a product...

BRANDS
Facebook video metrics blunder shows digital must learn from TV

Facebook video metrics blunder shows digital must learn from TV

The row about Facebook's flawed video metrics highlights the need for a single currency for all video, Rich Astley of...

BRANDS
Domino's hires ex-BHS chief marketing officer Tony Holdway

Domino's hires ex-BHS chief marketing officer Tony Holdway

Domino's has hired the chief marketing officer of doomed retailer BHS, Tony Holdway, to replace former sales and marketing director...

BRANDS
Sainsbury's rolls out one-hour delivery by bike in inner London

Sainsbury's rolls out one-hour delivery by bike in inner London

After a local trial earlier this year, Sainsbury's is introducing a service to more areas of central and south west...

MEDIA
BBC will require login for iPlayer and mobile apps in 2017

BBC will require login for iPlayer and mobile apps in 2017

The BBC will ask all users to log into iPlayer from 2017, but claims the move is not about catching...

Editors' Picks

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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