MEDIA
Twitter to broadcast Sky's Premier League football clips
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Twitter to broadcast Sky's Premier League football clips

Twitter will broadcast branded clips of live Premier League football matches for the first time this upcoming season, in a...

Guardian publisher reports £173m loss

Guardian publisher reports £173m loss

Guardian Media Group has reported a total pre-tax loss of £173m last year, dwarfing the £17.6m total loss it reported...

Live in the future, they said. We'll have delivery drones, they said

Live in the future, they said. We'll have delivery drones, they said

Don't dismiss Amazon's drones as futuristic nonsense - this might be the next bold idea that catches retailers unawares, writes...

Microsoft's HoloLens and augmented reality explained for marketers

Microsoft's HoloLens and augmented reality explained for marketers

Watch Campaign's technology editor Shona Ghosh and AKQA's head of emerging video Andy Hood try out Microsoft's HoloLens, an augmented...

BRANDS
Vodafone's Internet of Things swimsuit detects harmful UV levels
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Vodafone's Internet of Things swimsuit detects harmful UV levels

Vodafone is planting a flag in the burgeoning Internet of Things market, developing a connected swimsuit, sunhat and suitcase as...

BRANDS
McDonald's finds all day breakfast is not filling enough
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McDonald's finds all day breakfast is not filling enough

McDonald's saw sales fall in the second quarter of 2016 as it offloaded more of its US restaurants to franchisees....

AGENCY
Xaxis appoints Bidon as EMEA CEO
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Xaxis appoints Bidon as EMEA CEO

Xaxis, WPP's programmatic media and audience platform, has promoted Nicolas Bidon to become its EMEA chief executive.

BRANDS
BRANDS
Most consumers reject personalised marketing, study shows
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Most consumers reject personalised marketing, study shows

Brands should think twice before pursuing personalised marketing at all costs, new data suggests, though consumer attitudes vary wildly by...

AGENCY
Dave Dye: No longer in circulation
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Dave Dye: No longer in circulation

A lot of things have gone out of fashion in the ad industry, and for good reason. But there's one...

Editors' Picks

The Work

The very latest in commercial creativity

MOST READ

BBH deputy ECD Caroline Pay exits
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1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

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Partner content

BRANDS
Smart money: A pivot point for product placement
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The sky is brands' only limit

The sky is brands' only limit

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Brands on film: How product placement has come of age
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Traditional ad models are dead - so what now?
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Product placement meets science

Product placement meets science

AGENCY
The ad that hit me...

The ad that hit me...