BRANDS
How a French furniture brand activated Pokémon Go across 200 stores
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How a French furniture brand activated Pokémon Go across 200 stores

Brands and agencies have been experimenting with Pokémon Go as a marketing tool, primarily to drive footfall to physical stores....

BBH deputy ECD Caroline Pay exits

BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative...

Paddy Power says 'Urine luck' with money back campaign on a Russian win

Paddy Power says 'Urine luck' with money back campaign on a Russian win

Paddy Power has continued its campaign of mockery against Russian athletes competing in the 2016 Olympic Games, this time offering...

Three and LG's Blair Witch horror spoof ad banned

Three and LG's Blair Witch horror spoof ad banned

Three and LG's online ad spoof of The Blair Witch Project has been banned by the Advertising Standards Authority for...

BRANDS
Tesco opens Holland & Barrett concessions after ditching Nutricentre
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Tesco opens Holland & Barrett concessions after ditching Nutricentre

Tesco is introducing Holland & Barrett stores within its own larger stores, in the supermarket's latest bid to make better...

BRANDS
Loyalty still exists, but you can't measure it in points
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Loyalty still exists, but you can't measure it in points

Despite mutterings of its downfall, loyalty still plays a big part in the way consumers make decisions - but an...

BRANDS
Bleak early summer leads to sharpest fall in supermarket sales for two years
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Bleak early summer leads to sharpest fall in supermarket sales for two years

The drizzly start to Britain's summer hit supermarket sales where it hurts, the latest data from Nielsen shows.

BRANDS
The history of Yahoo in 7 ads
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The history of Yahoo in 7 ads

The future is uncertain for the battered tech giant, but its advertising heyday is long gone

AGENCY
It's not just creatives who need to ditch the stereotypes
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It's not just creatives who need to ditch the stereotypes

It's great that we're battling the stereotypes in ads, but we won't win the war until brands apply the same...

MEDIA
ANA report: A cure for what ails you?
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ANA report: A cure for what ails you?

Crossmedia's managing partner and co-founder reviews the ANA's prescription for media transparency

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The Work

The very latest in commercial creativity

Sky and BT up the ante as TV football costs soar
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1 Sky and BT up the ante as TV football costs soar

The broadcasters, which share Premier League rights, are finding fresh ways to retain existing customers and attract new ones as they battle to become the dominant football voice on TV.

Agencies' anger at failure of Stronger In campaign
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1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Brands

Agencies

Media

MEDIA
Dearden leaves Clear Channel

Dearden leaves Clear Channel

BRANDS
Verizon confirms Yahoo buyout

Verizon confirms Yahoo buyout

MEDIA
Primesight hires Teeman as MD

Primesight hires Teeman as MD

BRANDS
Nintendo shares slide after Pokémon Go warning
AGENCY
Review recap: P&G, Vauxhall, Yopa

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Traditional ad models are dead - so what now?

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Tickety boo: a simple way to reach 750,000 people
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The ad that hit me...

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