AGENCY
BBH deputy ECD Caroline Pay exits
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BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative...

Marketers' Toolkit: brand-building lessons from Airbnb, Coca-Cola, Carling, Barclaycard and more

Marketers' Toolkit: brand-building lessons from Airbnb, Coca-Cola, Carling, Barclaycard and more

Introducing the Marketers' Toolkit, Campaign's new, regular round-up of how marketers at leading brands are tackling business challenges.

The woeful tales of BHS and Sports Direct expose retail's ruthless side

The woeful tales of BHS and Sports Direct expose retail's ruthless side

When your management style, business model or working practices are held up for scrutiny by the House of Commons you...

Apple, Microsoft, Samsung top FutureBrand ranking

Apple, Microsoft, Samsung top FutureBrand ranking

Tech giants continue to top brand rankings across the board, with most performing better than classic brands Coke, Nike and...

BRANDS
Openreach must be 'distinct' company within BT, says watchdog
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Openreach must be 'distinct' company within BT, says watchdog

BT has avoided a full break-up with Openreach, its wholesale network, after an Ofcom review into the UK's broadband.

BRANDS
There's no such thing as a strong brand story without a strong team
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There's no such thing as a strong brand story without a strong team

Lionel Benbassat, head of marketing and brand at Eurostar, searches for diversity of experience and personalities to build his dream...

AGENCY
Dentsu Aegis Network buys Gyro
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Dentsu Aegis Network buys Gyro

Dentsu Aegis Network has acquired Gyro, the independent B2B agency, for an undisclosed sum.

MEDIA
Dearden leaves Clear Channel
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Dearden leaves Clear Channel

Matthew Dearden, the Europe president of Clear Channel International, is leaving the business as the outdoor company tries to become...

BRANDS
Ex-Coke European marketing chief reveals branding secrets in new book
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Ex-Coke European marketing chief reveals branding secrets in new book

Coke's former vice president for marketing in Europe, Javier Sanchez Lamelas, has written a book on branding after leaving the...

BRANDS
Verizon confirms Yahoo buyout
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Verizon confirms Yahoo buyout

Verizon has confirmed it will buy Yahoo's search and advertising in a $4.83bn (£3.68bn) deal.

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