BRANDS
Channel 4 creates fake product recall and Facebook bot to promote Humans

Channel 4 creates fake product recall and Facebook bot to promote Humans

Channel 4 has quietly launched a campaign to promote the second series of its TV drama Humans, issuing a product...

MEDIA
BBC will require login for iPlayer and mobile apps in 2017

BBC will require login for iPlayer and mobile apps in 2017

The BBC will ask all users to log into iPlayer from 2017, but claims the move is not about catching...

BRANDS
Infiniti works to hone its 'entrepreneurial' positioning

Infiniti works to hone its 'entrepreneurial' positioning

Nissan's luxury subsidiary is aiming for sharper definition to help it claim more share in its key markets.

AGENCY
IAB cuts list of acceptable online ad formats in latest fightback against ad-blockers

IAB cuts list of acceptable online ad formats in latest fightback against ad-blockers

The Internet Advertising Bureau UK is slashing the portfolio of online ad formats it promotes in a bid to improve...

BRANDS
Facebook's Carolyn Everson sorry over video ad controversy

Facebook's Carolyn Everson sorry over video ad controversy

Facebook marketing chief Carolyn Everson has apologised for the company's recent admission that it overestimated how much time people spend...

AGENCY
Road safety ad mocked for 'blaming the cyclist' over deaths

Road safety ad mocked for 'blaming the cyclist' over deaths

The government's latest road safety ad has sparked criticism for blaming cyclists killed in collisions with lorries.

MEDIA
Disney said to be considering Twitter takeover bid

Disney said to be considering Twitter takeover bid

Disney is considering a bid to buy Twitter, according to reports.

Editors' Picks

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.