Amazon, Google, Facebook, IBM and Microsoft have partnered to give people a better understanding of AI.
Brands jumping on the Facebook Live bandwagon should beware that they are not simply investing in the platform as a...
Amazon's advertising sales will surpass $1bn this year, as the company increasingly targets brand advertisers such as Mercedes-Benz.
Unilever is throwing its weight behind in-house content creation, with the launch of two units dedicated to branded content.
HMD Global, the company formed to relaunch Nokia smartphones, has called a global creative pitch.
Mars has launched an estimated £400m media buying review in the UK, Germany, China and four other regions.
Tech companies have been urged to open up to cross-industry verification schemes, after Facebook admitted it had overestimated its video...
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Facebook has reportedly overestimated the average amount of time that people spend viewing its videos for two years.
Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.