Get ready for the era of mixed reality

For brands, transformation should be about combining the online and...

Sonobi's Bro-bot is a lengthy parody of every marketer's programmatic nightmares

Co-op promotes 100% British meat pledge in £10m brand campaign

Channel 4 launches annual £1m giveaway

P&G consolidates UK media account into Publicis Media

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BRANDS

M&S profit down 64% amid spike in costs

Profits at Marks & Spencer plummeted 63.9% to £176.4m last year, due to higher costs from opening new food stores...

MEDIA

Twitter launches DM cards for brands

Twitter has launched a customisable Direct Message Card that brands can use to promote and share the bots or other...

BRANDS

Booze ads featuring internet memes banned for trivialising alcoholism

Drink Doctor, which bills itself as "Manchester's cheapest late night alcoholic beverage delivery service", has been rapped by the ads...

AGENCY

Are you a woman or non-white creative? Airbnb wants to meet you at Cannes

The brand is on a mission to expand the diversity of its creative team.

AGENCY

Campaign TV: behind the scenes of Kelly's of Cornwall's new campaign

The ice-cream brand partner up with Isobel once again after the tremendous success of last year's TV ad revolving around...

MEDIA

Google uses AI to offer free cross-channel, multi-platform attribution tools on analytics

Google has launched a new product that it claims will measure the impact of marketing across devices and channels.

AGENCY

How brands bridge the consumer expectation gap

Rising consumer expectations are a unique point of certainty and brands need to do more to meet this challenge, writes...

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Editors' Picks

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1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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