BRANDS
How Paddy Power Betfair is using its combined £300m marketing firepower

How Paddy Power Betfair is using its combined £300m marketing firepower

Paddy Power Betfair has significantly boosted marketing spend after creating one of the biggest gambling brands following their merger this...

BRANDS
Gold trollies, safety deposit boxes and holidays: brands look to woo Rio medallists

Gold trollies, safety deposit boxes and holidays: brands look to woo Rio medallists

The Olympics may be over, but brands are still competing to win public goodwill - and press coverage - off...

BRANDS
What does the next 25 years have in store for the web? Ask Siri

What does the next 25 years have in store for the web? Ask Siri

With the public world wide web turning 25 this week, Chris Constantine, head of UX at WPP digital marketing shop...

BRANDS
Coca-Cola bottle leads UK's top ten most recognised brand packages

Coca-Cola bottle leads UK's top ten most recognised brand packages

Coca-Cola's glass bottle is the most recognisable brand packaging sold on British shelves, according to a survey.

AGENCY
The end of blockbuster marketing and the new mindset of growth hacking

The end of blockbuster marketing and the new mindset of growth hacking

The death of blockbuster marketing has made room for new techniques in which analytics play a central role, writes Rob...

MEDIA
The Independent readership surges after switch to online-only

The Independent readership surges after switch to online-only

The Independent grew its overall readership by close to 50% in its first quarter as an online-only publication, as the...

BRANDS
Airbnb's Jonathan Mildenhall reveals his big career break

Airbnb's Jonathan Mildenhall reveals his big career break

Airbnb's CMO on how he got started

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.