BRANDS
International Meownetary Fund: Tube cat posters are going global

International Meownetary Fund: Tube cat posters are going global

After two weeks of occupying the ad space at Clapham Common Tube station in London, the Citizens Advertising Takeover Service...

AGENCY
YouTube tells ad industry it generates nearly double searches per impression than TV

YouTube tells ad industry it generates nearly double searches per impression than TV

YouTube generates almost twice as many searches per impression for brands than television, according to parent company Google which is...

AGENCY
WPP renews demand for Erin Johnson to dismiss federal harassment claims

WPP renews demand for Erin Johnson to dismiss federal harassment claims

Johnson's complaint fails to satisfy the "severe or persuasive" requirements needed, argues WPP lawyer.

MEDIA
Google and Salesforce in takeover talks with Twitter

Google and Salesforce in takeover talks with Twitter

Twitter is reported to have held discussions with tech giant Google and cloud computing company Salesforce about a potential acquisition...

BRANDS
Yahoo confirms 500 million user accounts were hacked

Yahoo confirms 500 million user accounts were hacked

Yahoo has confirmed that personal information from at least 500 million users was stolen in an attack on its accounts...

MEDIA
Spark 2016: Younger audiences read more mags than the population at large

Spark 2016: Younger audiences read more mags than the population at large

Bob Wootton reports back with some of the highlights from Spark 2016, Magnetic's annual magazine media conference.

MEDIA
Bauer Media posts second highest turnover despite fall in advertising

Bauer Media posts second highest turnover despite fall in advertising

Bauer Media has posted the second highest turnover in its history despite recording a fall in global advertising revenue last...

Editors' Picks

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.