Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
Top 10 Valentine's ads: Dove by Billington Cartmell
By Sara Kimberley, campaignlive.co.uk, Tuesday, 14 February 2012 12:00PM
The Unilever-owned beauty brand, has rolled out a screen in London's Victoria station, which displays tweeters' responses to questions about women and beauty.
Dove: London's Victoria station hosts beauty brand's tweet screen
1. Dove by Billington Cartmell
Dove has posted daily questions, including, "What makes you feel beautiful?", on JCDecaux's large-format Transvision screen in the station, which has an estimated footfall of 350,000 people every day.
Responses sent via Twitter or SMS will be posted on the screen.
The campaign was created by Billington Cartmell and was booked by Kinetic and Mindshare.
The full list:
- Dove
- Heinenken
- Skyn Condoms
- Gu
- BT
- M&S
- Samsung Electronics
- Women's Aid
- Foxy Bingo
- Samsung Galaxy Note
This article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- Marketing Manager Adam Recruitment £30000 - £35000 per annum + + benefits, Greater Manchester
- Senior Digital Project Manager Red Sofa London £45000 - £55000 per annum, City of London
- Digital Producer - London ASG Upto £24,000, London
- Brand Manager Stopgap £40000 - £55000 per annum, London
- E-commerce Trading Manager Adam Recruitment £35000 - £40000 per annum + benefits, Greater Manchester
Highest rated
Most viewed
Most commented
-
Chronicles of Cannes – Day Two: The Redux
Day two dawned….and with it another migration back to the Palais.Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.
Read more on Chronicles of Cannes – Day Two: The Redux…
