Agency: Bartle Bogle Hegarty
campaignlive.co.uk, Tuesday, 14 February 2012 12:01PM
2. Heineken by Wieden+Kennedy Amsterdam
The app has been created by Wieden+Kennedy Amsterdam and is based on the brand's second global film "the date".
The app enables Heineken consumers to send humorous, personalised songs to potential partners, inviting them on a date.
The Serenade is available in 20 languages. Millions of adult consumers across the globe will be able to participate and create their own songs via Heineken's Facebook page.
The full list:
This article was first published on campaignlive.co.uk