Top 10 Valentine's ads: Marks & Spencer by Profero

By Sara Kimberley, campaignlive.co.uk, Tuesday, 14 February 2012 12:05PM

Marks & Spencer has attempted to lure men who are seeking Valentine's Day gift ideas to its mobile website with an augmented reality-powered outdoor advertising campaign

Marks & Spencer: Valentine's Day campaign

Marks & Spencer: Valentine's Day campaign

6. Marks & Spencer by Profero

The retailer has placed a billboard at Waterloo train station, which features a model in lingerie holding flowers. The copy reads, "Love stuck? Here's a little Valentine's help".

The ad prompts commuters to download the Aurasma augmented reality app to their smartphone.

The billboard can then be viewed through the smartphone's camera, triggering a video of the model, which can be viewed on the phone.

The full list:

  1. Dove
  2. Heinenken
  3. Skyn Condoms
  4. Gu
  5. BT
  6. M&S
  7. Samsung Electronics
  8. Women's Aid
  9. Foxy Bingo
  10. Samsung Galaxy Note

This article was first published on campaignlive.co.uk

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