School Reports 2012: Adam & Eve
campaignlive.co.uk, Monday, 02 April 2012 12:00AM
Last year could have been seen as Adam & Eve's "difficult second album" after a highly successful 2010 in which the agency was deservedly named as Campaign's Agency of the Year.
|Agency fact file: Adam&Eve|
|Type of agency||Advertising, digital and comms planning|
|Key personnel||James Murphy founding partner|
|David Golding founding partner|
|Ben Priest founding partner|
|Jon Forsyth founding partner|
|Neil Thomson finance director|
|Nielsen billings 2011||£80m|
|Nielsen billings 2010||£41m|
|Total accounts at year end||22|
|Accounts won||7 (biggest: Halifax)|
|Number of staff||58 (+21%)|
So huge credit must go to Adam & Eve's management team for building on the previous year's successes and cementing the agency's position as one of the most respected and talked-about shops in the industry.
The year kicked off in style when the agency won the £25 million Halifax advertising account, seeing off strong competition from Abbott Mead Vickers BBDO and Rainey Kelly Campbell Roalfe/Y&R.
But the sheer enormity of the win would come at some cost - the agency was forced to close its new-business doors for much of the early part of 2011 as it bedded down the win.
Luckily, any fear that this would lead to all momentum being lost was swiftly cast aside in the second half of the year, with the agency going on to win a number of new accounts, including work from YouTube, Pizza Express, Mumsnet and Simon Cowell's record label, Syco.
But while Adam & Eve's new-business record has always been eye-catching, it was the agency's creative work that shone brightest in 2011. High-profile campaigns were produced for Foster's, Save the Children and Phones 4u, while the agency also launched Pottermore, a new online portal for Harry Potter fans.
However, it wasn't until the final months of 2011 that Adam & Eve produced its standout work. The John Lewis Christmas TV ad had the nation blubbing, thanks to an endearing storyline and beautiful direction.
The ad proved once again that Adam & Eve has the creative firepower to back up its already impressive new-business record. And with momentum still on the agency's side, expect another big year in 2012.
Score last year: 9
How Adam & Eve rates itself: 8
"Strong creative above-the-line, online and even TV programming. New-business wins including YouTube, Halifax, Syco, Pottermore, Pizza Express and Lastminute.com. Hired brilliant talent across digital, planning and creative."
This article was first published on campaignlive.co.uk
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