School Reports 2012: EHS 4D Group

By Staff, campaignlive.co.uk, Monday, 02 April 2012 12:00AM

EHS 4D Group had a bumper new-business year in 2010 and last year was no different.

Recent work from EHS 4D Group

Recent work from EHS 4D Group

Score: 7

Agency fact file: EHS 4D Group
Type of agency CRM, data, digital, direct
Company ownership Havas
Key personnel Tash Whitmey group chief executive
  Simon Hebdon group chief operating officer
  Ol Janus managing director
  David Williams managing director
  Nick Corston business development director
Declared income £23.5m (2010)
Total accounts at year end 43
Accounts won 17 (biggest: E.ON)
Accounts lost 1 (Jaguar)
Number of staff 242 (-11%)

The agency picked up 17 new clients including Dove, Whitbread and E.ON, and won 23 out of a whopping 32 pitches (including briefs from existing clients). The agency is as well-known now for its digital capabilities as it is for its direct marketing credentials, making it an attractive agency option for brands.

A bump in the road mid-year saw the departure of the group's chief executive, Matt Atkinson, who joined the agency's client Tesco in a global role as group marketing and digital officer. While many thought the departure of the most prominent figure at EHS would damage the agency, the quick promotion of the group marketing director, Tash Whitmey, to replace Atkinson at least filled the vacuum.

A boost in personnel came with the appointment of Andy Buist from Profero as the client services director and Nick Corston, from the branding agency Sense Worldwide, as the business development director.

Effectiveness and CRM are the agency's bread and butter, which is evident in its work for clients such as Air Wick and Volvo. However, creativity seems less of a priority. While work for Peugeot has been impressive, there is little sign of true creative innovation across a broad range of clients.

EHS 4D should be applauded for its continued impressive new-business performance and, with a new leader in place, 2012 could be a year for further growth. An improvement in creative standards would be a bonus.

Score last year: 7

How EHS 4D Group rates itself: 7

"An exciting year which saw us build upon foundations laid in 2010 with some great pitch wins. The succession plan for Matt Atkinson's move to Tesco saw Tash Whitmey step up after ten years at EHS 4D, and bolstered the management team with the appointment of the digital veterans Andy Buist, Nick Corston and Ted Hurlock. We've aligned everything around 'making connections. Simple' and delivering groundbreaking creative work on a robust data and technology platform."

Return to the School Reports 2012 A-Z directory

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Senior PPC Executive - Big Brands! GoodEgg Digital £Neg + great benefits,