School Reports 2012: Elvis
Last year was a strong one for Elvis. Not only did the agency win 12 out of 15 pitches, it also created standout campaigns while retaining all of its accounts.
|Agency fact file: Elvis|
|Type of agency||Integrated|
|Company ownership||EDC Communications|
|Key personnel||Martin Semmens founder and chief executive|
|David Bainbridge chief executive|
|Carl Ratcliff executive planning director|
|John Treacy executive creative director|
|Nielsen billings 2011||£30m|
|Nielsen billings 2010||£18m|
|Declared income||£8.1m (2010)|
|Total accounts at year end||20|
|Accounts won||12 (biggest: Sky)|
|Number of staff||105 (+3%)|
The year also saw overseas expansion with an agency launch in Canada as Elvis looked to service its expanding Honda account, as well as one in Singapore to support its new client HTC.
After losing the Virgin Media account in 2010, last year saw the agency make up for the loss by winning a place on BSkyB's digital roster, replacing AKQA. New business also came from Magners, Trader Media Group and Yakult.
Elvis' management team was bedded in after a 2010 restructure, but the agency was then hit by the departure in October of its co-founder Mark Leversedge, who took a senior role at CHI & Partners. In April 2011, Elvis' managing partner, Mike Cullis, left the agency to pursue his own interests.
Despite these departures, the agency continued to grow in size to 105 people and its planning department grew fourfold with the introduction of junior planners and shopper marketing specialists.
Elvis produced some innovative work in 2011, continuing an upward creative trajectory. The highlight was activity for Virgin Holidays that used the latest RFID technology to create a bespoke digital poster along the length of the Gatwick travelator, triggered by customers' specific flights or a chip in the Virgin Holidays luggage tag.
In 2012, the agency should look to combine management stability with continued creative innovation and new-business triumphs.
Score last year: 6
How Elvis rates itself: 8
"We've always had a lot to live up to by calling ourselves Elvis. But we believe we would have made the great man especially proud over the past year. We've innovated. Invested. Taken risks. More than doubled our profits. With Live Intelligence, our new service toolkit at the heart of Elvis, we've had an unprecedented new-business run, delivered our most innovative and most effective campaigns to date, and opened a couple of international offices too."
This article was first published on campaignlive.co.uk
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