Campaign scheduled features list 2010

campaignlive.co.uk, 02 April 2009, 3:40pm

This schedule is subject to change without prior notice:

Top 10 surreal ads

Best of Droga5

Digital Britain

Tony Davidson and Kim Papworth

Creative poses

Top 10 Mother Orange Gold Spots

February 5	Supplement	Production Essays
March 19	In-magazine supplement	School Reports
March 26	Reportage	Japanh
April 16	Supplementage	thenetworkone
May 28	Supplement	Music Essays
June 18	Report	Cannes
June 18	Supplementage	Cannes Pocket Guide
June 25	Supplementmagazine	Digital Essays
July 9	Awards Book	Campaign Photo
July 16	Report	Outdoor
September 3	Supplement	NMA
September 10	Supplement	IPA Diploma
September 17	Report	EMEA Media
September 24	Report	Germany
September 24	Supplement	The Cannes Report
October 15SSUE)	Supplement	Drect Essays
November 5	Reportage	Music
November 12	Supplement	IPA Effectiveness
November 19	Supplementage	Going Global
November 26	Awards Book	Media Awards
December 3	Supplement	A List
December 3	Supplement	Integration Essays
December 10	Supplement	Annual (Agency of the Year etc)
SYNOPSES SCHOOL REPORTS Campaign gives its verdict on agency performance over the past year. Incorporates Nielsen's ranking of top-billing agencies, including - for the first time this year - digital billings. JAPAN REPORT JAPAN REINVENTED Double-page spread Japan's economy has suffered almost as much as the UK's during the recent downturn. Its ad market has lost almost a quarter of its value over the past three years, consumer confidence is the lowest in Asia, and there is talk of Japan being a "dying market" in the eyes of international advertisers who are now eyeing China and India instead So how has recession changed Japan's advertising market? Has it done anything to challenge the hegemony of agency titans Dentsu and Hakuhodu? Or has it entrenched the status quo? And how is Asia's largest advertising market standing up to the challenge of regional growth machines China and India? Writer: Robin Hicks (rjahicks@gmail.com) SOCIAL MEDIA RULES Japan's most popular social media site, Mixi, pulled in US$30m in advertising revenue in 2009, helping it become one of the world's most profitable social networks. But its popularity is waning as users complain that the platform has become too advertising heavy, and rival sites such as MobageTown and GREE, which offer slicker interfaces with less intrusive advertising, are rapidly stealing share. What have British advertisers to learn from the way Japanese advertisers are using a rapidly changing social media landscape?