Ashes and Wimbledon set for free-to-air TV list

 

LONDON - David Davies, the former executive director of the FA, is this week expected to call for a "radical" reshuffle of the current list of sports that are reserved for coverage on free-to-air television channels.

Top 10 surreal ads

Top 10 surreal ads

Campaign's pick of the most surreal TV ads

Best of Droga5

Best of Droga5

View some of the agency's best work, following accolades at the D&AD Awards

Digital Britain

Digital Britain

What's in the report?

Tony Davidson and Kim Papworth

Tony Davidson and Kim Papworth

The best work from the W&K creative team

Creative poses

Creative poses

Top London creatives strike a pose for D&AD New Blood

Top 10 Mother Orange Gold Spots

Top 10 Mother Orange Gold Spots

Campaign's pick of Mother's Orange Gold Spots

Ashes...expected to be added to free-to-air TV list
Ashes...expected to be added to free-to-air TV list

Davies' recommendations come following a ten-month review period conducted by a panel of sports stars and broadcasters, with the findings being delivered to the Department of Culture, Media and Sport this week.

Currently, events such as the FA Cup final, the Olympic Games and the Grand National are reserved for live coverage on free-to-air channels, but the Ashes and the early rounds of Wimbledon are not.

The panel is now expected to also call for both competitions to be added to the list, as well as international football qualifiers.

Some events that are currently reserved, such as the rugby league cup final and the Epson Derby, may be dropped from the list, posing a real threat to how easily that the competitions attract sponsorship.

X

You must log in to use Clip & Save

 
 

All Comments

There are currently no comments.

 
 

To post comments please log in here.

 
 

Email Bulletins

You can sign up here for our email bulletins. Enter your email address, select the bulletins you are interested in and click Subscribe.

Preview
Preview
Preview
 

Christmas ads 2009

Christmas ads 2009

View this year's crop of festive ads

ADdicts cartoons

ADdicts cartoons

Gallery of cartoons published each week in Campaign

Public View

Public View

What does the public think of the latest ads?

Viral View

Viral View

Best of the latest ad virals

Promotion - Integration Essays

Promotion - Integration Essays

Watch videos of Integration Essays 2009 contributors

Campaign Awards Fight

Campaign Awards Fight

Pit two industry creatives against each other

House of Cards

House of Cards

Gallery of images from Leo Burnett's Shelter exhibition

 

In Print

Cover Latest issue: 12 March 2010Subscribe
 

Poll

Will 2009 go down as the year media sold itself short?