The Conservatives' poster appeared around London on digital poster sites last night, within five minutes of the bequiffed pair being voted off the ITV talent show.
Two weeks ago, the Labour Party released an almost identical press ad, featuring David Cameron and George Osborne dressed like Jedward.
Mark Mendoza, chief executive of media agency MPG said: "It's a great ad - thanks to Euro - and to the client for having the balls to go for it."
The ad uses the tagline "deadwood" as a pun to refer to the current Labour government, a phrase also used as the front page headline in today's Sun to refer to Jedward's exit.
The Labour Party's poster used the strapline "You won't be laughing if they win".
A Labour Party spokesman said: "We did this two weeks ago and this shows once again how Labour is leading the way in digital campaigning and the Tories are left scrabbling around playing catch up."
Tory 'Jedward' poster hits streets within minutes of X Factor eviction
by Staff, campaignlive.co.uk, 23 November 2009, 08:40am
LONDON - Euro RSCG has created a poster featuring Gordon Brown and Alistair Darling as X Factor evictees Jedward, aping a similar effort released by the Labour Party two weeks ago.
All Comments
Erus Mundus - 23 November 2009
I don't think you could describe this as 'playing catch up' but more of a witty response to a terrible concept in the first place.
Well at least the photo-shopping is now acceptable. Plus, the message separates the attack away from Jedward slightly which is a good move seeing as victimising kids \(whether we like them or not) is not really what people want from a government.
I'm sure Jedward will be happy to know that they'll probably make it into Trivial Pursuits with these campaigns now.
Jonathan Pearson - 23 November 2009
"We did this two weeks ago and this shows once again how Labour is leading the way in digital campaigning and the Tories are left scrabbling around playing catch up." Get some friends.
Daljit Bhurji - 23 November 2009
The key difference is the use of digital poster sites allowing the Tories to react with their ad within minutes to news events. This will be a key feature of the next election campaign and again shows Labour lagging behind in their thinking of how to use new technology.
James T Kirk - 23 November 2009
The Tories' use of digital media was definitely ahead of the pack. But come on guys - as a creative idea you surely have to admit that it is more than slightly derivative.
Grilla Login - 23 November 2009
Both ads reflect the lamentable state of UK politics. As to who did what, first, when the stuff served up to the voter by all the parties is X-cretable, lamentable, insulting to the intelligence and negative with a capital X, it makes me thankful to be a Grilla and not a member of the UK electorate.
Guys, the only 'X-Factor' of any worth is Democracy and the little X on the ballot paper.
Why can't you raise your game to a level where you're deserving of it.
Chris Worsley - 23 November 2009
I thought The Thick of It was a documentary. As the man said last week - "its like watching a clown walk thru a minefield"
gotnoteef - 23 November 2009
I'm with the Grilla - this is utter crap and a poor excuse for political advertising. What does it tell us about the f*ckwits in charge and their plans for the future.
Oi, Grilla, room in your tree for a family of toothless homosaps?
We can fling pooh at the politicaians when they pass by in range - respond at a level they'll understand.
Sue Turner - 24 November 2009
Deadwood and the Tory-tree. What a very interesting and appropriate juxtaposition.
Ruby Rosamund - 24 November 2009
Am I wrong to suppose that Governments should be concerned with more important than bloody XFactor? Oh yes it's very 'Topical' and 'Timely' but who gives a monkeys? Tell us about your policies, and maybe actually make them happen.
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