VIFF 'an open mind is advised' by TBWA\Vancouver
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BBC 'World Cup' by RKCR/Y&R
Campaign Work, Wednesday, 12 May 2010 11:24AM
The BBC is promoting its World Cup coverage with a campaign celebrating 'the rainbow nation' of South Africa, where the games are being held.
BBC 'World Cup' by RKCR / Y&R
The campaign aims to show the country's rich heritage, the diversity of the competing countries and bring to life, through colour, the emotions of the many fans, players and nations taking part in the spectacle.
This article was first published on Campaign Work
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