In association with
By Staff, Campaign Work, Monday, 17 May 2010 11:00AM
The ad features an unsuspecting man in a caravan singing Tina Turner's classic 'We don't need another hero' to himself in the mirror.
Crunchie's 'Friday Feeling engineers' arrive and transform his room into stage complete with backing-singers, dry ice and a live audience.
The campaign will be supported by a rock-themed national outdoor and digital campaign.
This article was first published on Campaign Work
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.