Agency: JWT, New York
In association with
Campaign Work, Thursday, 27 May 2010 11:04AM
The app gives users the chance to win £1000 every week, if they choose to let Dr Pepper update their Facebook status on their behalf. The updates are chosen at random from a bank of embarrassing options and the more embarrassing the user allows the update to be, the better their chance of winning the cash.
The competition runs for ten weeks, hosted at www.facebook.com/drpepperuk. The app is the continuation of the ‘What's the Worst that Could Happen?' campaign.
This article was first published on Campaign Work
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.