Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
In association with
Campaign Work, Thursday, 10 June 2010 10:56AM
Harvey Nichols 'heads' by DDB London
The ads features various customer 'heads' involved in games of skill with designer goods as the prizes.
This article was first published on Campaign Work
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.