Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
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RAF '1940 Chronicle' by Reading Room
Campaign Work, Tuesday, 29 June 2010 11:54AM
Reading Room has launched a social media campaign for the RAF Benevolent Fund to mark the 70th anniversary of the Battle of Britain.
RAF '1940 Chronicle' by Reading Room
The campaign tells the story of five fictional characters: pilot, a radar operator, a plane mechanic, a nurse and a journalist via live engagement on Twitter , Facebook and blogs.
Reading Room has also recreated the events through an online 1940s style newspaper The Chronicle, which will break daily headlines in real-time, as if it was happening today.
This article was first published on Campaign Work
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Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.
