In association with
Campaign Work, Tuesday, 29 June 2010 11:54AM
The campaign tells the story of five fictional characters: pilot, a radar operator, a plane mechanic, a nurse and a journalist via live engagement on Twitter , Facebook and blogs.
Reading Room has also recreated the events through an online 1940s style newspaper The Chronicle, which will break daily headlines in real-time, as if it was happening today.
This article was first published on Campaign Work
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.