Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
In association with
Old Spice 'questions' by Wieden & Kennedy Portland
Campaign Work, Friday, 02 July 2010 10:18AM
In the follow-up to Old Spice's award-winning 'the man your man can smell like', Isaiah Mustafa returns to in a new ad to illustrate just a few of the amazing things that an Old Spice man can do.
Old Spice 'questions' by W+K
The latest effort is an integrated campaign with TV, print and digital executions, targeted at both men and women, once again touting the manly scents of Old Spice body wash.
This article was first published on Campaign Work
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Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.
