In association with
Campaign Work, Friday, 02 July 2010 10:18AM
The latest effort is an integrated campaign with TV, print and digital executions, targeted at both men and women, once again touting the manly scents of Old Spice body wash.
This article was first published on Campaign Work
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.