Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
In association with
Campaign Work, Thursday, 29 July 2010 10:37AM
Shell 'Let's go'
The ad, which launches in the light of rival BP's oil spill fallout, invites viewers to come with Shell into a better energy future.
This article was first published on Campaign Work
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.