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Campaign Work, Wednesday, 11 August 2010 04:36PM
The spot, directed by Berlin-based music video directors Alex & Liane, stars the French world champion female boxer Ingrid Graziani and Arsenal footballer Andrey Arshavin, among otherathletes, designers, DJs and ‘sneakerheads’.
The 60 second ad celebrates a unique attitude to sport and individual style, with the strapline: ‘Defy Stereotypes, Defy Prejudice’.
This article was first published on Campaign Work
It marks Pinterest’s first step towards associating images directly with brands and could be the beginning of a change on the social network that sees it become a marketplace as well as a site where people pin ideas of things they like or that inspire them.