Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
In association with
Campaign Work, Monday, 23 August 2010 11:46AM
WaterAid 'diarrhoea' by Kitcatt Nohr Alexander Shaw
The advertising, which will run until the end of September, is targeted at 35 to 50-year-old professionals, to encourage them to sign up to donate regularly to WaterAid.
This article was first published on Campaign Work
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.