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Campaign Work, Thursday, 02 September 2010 03:04PM
Created by Hurrell Moseley Dawson & Grimmer the ad features an animated robot named Auto, who personifies the characteristics and functionality of the Auto Trader brand for consumers.
In the ad, the robot appears as an advisory companion to customers who are deciding which car to buy. The TV campaign will launch during the England vs
Bulgaria game this Friday and is supported by digital and Out-Of-Home activity. John Messum, Creative Director of HMDG, said the robot would "freshen up the campaign".
This article was first published on Campaign Work
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.