Aunt Bessie's 'Margaret and Mabel' by VCCP
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French Connection 'YouTique' by Poke
Campaign Work, Wednesday, 15 September 2010 11:34AM
French Connection has launched an interactive video shop on YouTube that sells the brand's latest collections.
French Connection 'YouTique' by Poke
The shop, created by Poke and called YouTique, is a personalised, interactive shopping experience which gives advice on what to wear on different occasions.
Films on the site at www.youtube.com/frenchconnection, which go live at the end of this month, include Louise Rose, TV presenter and fashion journalist, giving viewers a range of choices from dressing up for a friends wedding to finding versatile office clothes.
She recommends a French Connection outfit which the viewer can then buy by clicking on the video or interacting with other options.
This article was first published on Campaign Work
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