In association with
Campaign Work, Thursday, 16 September 2010 11:11AM
he first trailer of the campaign, created by Rainey Kelly Campbell Roalfe Y&R, aims to promote the idea that the iPlayer is not a "catch-up service" but a complete entertainment destination.
The next phase will include TV trails and a radio to campaign which will explain the benefits of the features that audiences have told the BBC they wanted the most such as favourites and recommendations. This will be followed by an online marketing campaign to complement the on-air promos.
This article was first published on Campaign Work
It marks Pinterest’s first step towards associating images directly with brands and could be the beginning of a change on the social network that sees it become a marketplace as well as a site where people pin ideas of things they like or that inspire them.