In association with
Campaign Work, Tuesday, 05 October 2010 12:58PM
The TV ad, made by Abbott Mead Vickers BBDO features people of all ages in a wide range of settings about to take their first spoonful of Heinz Soup.
Before they swallow their mouthful, each person pauses and blows to cool the soup down and a whistling tune is heard.
The same tune continues from person to person, which Heinz believes will "bring to life the feelings of satisfaction and comfort" from a bowl of Heinz Soup. The ad aims to demonstrate Heinz soups are a ‘quick, tasty and nutritious meal’.
This article was first published on Campaign Work
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.