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Campaign Work, Thursday, 07 October 2010 12:21PM
The track is performed by up-and-coming UK group ‘Man Like Me’ and is remixed by producer Arthur Baker. The band star in the video and there is a special guest appearance by Jona Lewie.
It follows them as they experience four different IKEA kitchen parties. The video will also appear on YouTube where viewers will be able to roll over items featured in th video and buy them from the IKEA Kitchens site. The music promo has been cut down to a 60 second ad which will first be aired in this Saturday night’s X Factor ad breaks on ITV.
This article was first published on Campaign Work
It marks Pinterest’s first step towards associating images directly with brands and could be the beginning of a change on the social network that sees it become a marketplace as well as a site where people pin ideas of things they like or that inspire them.