In association with
Campaign Work, Thursday, 11 November 2010 11:03AM
The ads are part of Waitrose’s integrated ‘the recipe for great food’ campaign starring Smith and Heston Blumenthal. In a series of mockumentary style ads, by MCBD, the chefs create various parts of a traditional Christmas meal.
The media plan mirrors a typical Christmas meal preparation plan. The TV ads are supported by press and online advertising. The ad was written by Jeremy Carr and art directed by Ken Hoggins. The director is Graham Sherrington and the production house is P for Production.
This article was first published on Campaign Work
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.