Aunt Bessie's 'Margaret and Mabel' by VCCP
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Waitrose 'Heston's prize pudding' by Kitcatt Nohr Alexander Shaw
Campaign Work, Tuesday, 30 November 2010 11:01AM
Waitrose is using social media to develop brand engagement and drive sales over the festive season.
Waitrose 'Heston's prize pudding' by Kitcatt Nohr Alexander Shaw
The campaign, created by Kitcatt Nohr Alexander Shaw, includes a Facebook app called ‘Heston’s Prize Pudding’ which allows users to claim one of a limited number of virtual ‘Heston from Waitrose’ Hidden Orange Christmas puddings.
The puddings give users’ Facebook friends the chance to win a year’s worth of shopping from Waitrose. The copywriter for the campaign was David Brown, the art director was David Bourke. Kitcatt Nohr Alexander Shaw has also redesigned the Waitrose Facebook page.
This article was first published on Campaign Work
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