Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
In association with
Campaign Work, Thursday, 06 January 2011 11:12AM
Tesco 'beeping' by The Red Brick Road
The ads shows the Tesco family in different scenarios using the barcode app to scan various products they have run out of or like the look of.
This article was first published on Campaign Work
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.