In association with
Campaign Work, Thursday, 06 January 2011 11:33AM
The animated ad is accompanied by press and online executions and the campaign includes a behind-the-scenes documentary on how the Brooklyn production company Hornet created the animation.
The behind-the-scenes footage also features an interview on YouTube with animated driver "Clay Mason" about his experiences of driving the Freelander 2.
This article was first published on Campaign Work
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.