Agency: JWT, New York
In association with
Campaign Work, Wednesday, 12 January 2011 10:52AM
The app features a Nike Master Trainer in the user's ear, telling them everything you need to know about the drill or exercise. Instructional and motivational messages are over-layed the user's personal iTunes library.
This article was first published on Campaign Work
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.