Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
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Nike 'Nike training club' by AKQA
Campaign Work, Wednesday, 12 January 2011 10:52AM
Nike has relaunched its training club app, aimed at women, with over sixty workouts.
Nike 'Nike training club' by AKQA
The app features a Nike Master Trainer in the user's ear, telling them everything you need to know about the drill or exercise. Instructional and motivational messages are over-layed the user's personal iTunes library.
This article was first published on Campaign Work
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30 Seconds to Mars stratospheric rise on social media
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.
