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JP Morgan 'chase' by McGarryBowen
Campaign Work, Thursday, 27 January 2011 02:49PM
Investment bank JP Morgan, which received a $25 billion bailout during the financial crisis of 2008, has released a new US campaign by agency McGarryBowen in conjunction with the production companies Psyop and Smuggler.
JP Morgan 'chase' by McGarryBowen
The animated film is in the style of a pop-up book. In the spot, a narrator mentions how many homes and small businesses the bank has saved since 2009 while increasing the company’s lending commitment to $10 million. The ad was art directed by Marta Ibarrondo and written by Michael Demos. It was directed by Psyop.
This article was first published on Campaign Work
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