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Campaign Work, Thursday, 27 January 2011 02:49PM
The animated film is in the style of a pop-up book. In the spot, a narrator mentions how many homes and small businesses the bank has saved since 2009 while increasing the company’s lending commitment to $10 million. The ad was art directed by Marta Ibarrondo and written by Michael Demos. It was directed by Psyop.
This article was first published on Campaign Work
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.