Agency: JWT, New York
In association with
Campaign Work, Tuesday, 01 February 2011 04:26PM
The film features people Nike doesn't usually work with, such as Director Robert Rodriguez, Bruce Willis and Kanye West, and highlights the new Nike Zoom Kobe VI.
"The Black Mamba" will premiere in both the U.S. and China. The film release is slated for the 2011 NBA All-Star weekend.
This article was first published on Campaign Work