VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
In association with
French Connection 'spring/summer 2011' by Fallon
Campaign Work, Wednesday, 02 February 2011 10:53AM
French Connection has launched its latest global advertising push, a follow-up to last year's "The Man" and "The Woman."
French Connection 'spring/summer 2011' by Fallon
The campaign breaks with a 10 second TV spot, which depicts a girl on rollerskates powered by fire extinguishers.
Eight online films, including one featuring a girl playing the piano with her stilettos, and another showing a man using a bucket to cut his hair, will be hosted on www.frenchconnection.com.
The campaign also includes a number of print executions that will run in the fashion press, and in-store branding including shopping bags, window design, wall design and audio.
This article was first published on Campaign Work
Related articles
- French Connection 'autumn/winter 2012' by 101
- Matalan 'forever spring' by BBH
- French Connection moves into m-commerce
- French Connection to launch Facebook store
- French Connection 'YouTique' by Poke
- French Connection 'autumn winter 2010' by Fallon
- French Connection 'men and women' by Fallon
- French Connection 'fashion vs style' by Beattie McGuinness Bungay
Additional Information
Campaign Jobs
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Senior Account Director - Advertising Spectrum 360 Recruitment £55k - £60k, London, Soho
- Project Manager Direct Recruitment £35,000, Central London
- Senior PPC Account Manager (In-house) Step Ahead Recruitment £30-£40K, Staines, Middlesex
- Marketing Communications Assistant Michael Page Digital GBP11 per hour, St.Albans
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- ITV and Channel 4 insist they will beat declining ad market
- Heinz brings back invisible bottle of tomato ketchup
- EE adds Dare to agency roster to develop digital
Most commented
-
Twitter gives brands lead generation with new cards
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.
