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Campaign Work, Wednesday, 02 February 2011 10:53AM
The campaign breaks with a 10 second TV spot, which depicts a girl on rollerskates powered by fire extinguishers.
Eight online films, including one featuring a girl playing the piano with her stilettos, and another showing a man using a bucket to cut his hair, will be hosted on www.frenchconnection.com.
The campaign also includes a number of print executions that will run in the fashion press, and in-store branding including shopping bags, window design, wall design and audio.
This article was first published on Campaign Work
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.