VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
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Nissan 'behind the hit' by Digitas London
Campaign Work, Wednesday, 02 February 2011 01:12PM
Nissan collaborates with music duo La Roux in a digital campaign to promote its Juke model.
Nissan 'behind the hit' by Digitas London
The campaign provides via the website, banners, i-pad and other applications the online tools to create a completely fresh music track. Help and guidance come from Elly Jackson and Ben Langmaid of electric pop duo, La Roux who will also judge the best tracks.
The track will be launched at a gig at KoKo in Camden on 5 April. The entire event will be streamed live by Spotify. ?
Visit Nissan Juke 'Behind the Hit'
This article was first published on Campaign Work
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