In association with
Campaign Work, Wednesday, 16 February 2011 11:24AM
The Better Effect stems out of Sky’s "Believe in Better" positioning, which has been running in the company’s ad campaigns since 2007.
The new series of ads have been created by Sky roster agency Brothers and Sisters. It marks the first time that the agency has worked on Sky’s overall brand advertising, which is usually handled by WCRS&Co.
The spots, which blend live action with animation, have been created by Olly Courtney and Mark Harris and directed by Sam Washington.
This article was first published on Campaign Work
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.