Agency: JWT, New York
Campaign Work, Monday, 21 February 2011 11:05AM
The film by AQKA features a group of Dutch models on a bar-crawl in Amsterdam’s Heineken bars. Along the way the girls hug as many as male Heineken fans as possible to say thank you.
The strapline at then end reads; ‘Thanks a million.’ Floris Cobelens, manager global Heineken digital media, said: "Whilst no one can claim today they are mastering the digital revolution, we at Heineken are ahead of the pack, behind a very steep learning curve."
This article was first published on Campaign Work
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.