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ITV 'product placement' by ITV Creative
Campaign Work, Wednesday, 23 February 2011 11:16AM
ITV has launched its campaign to inform users about the new Ofcom product placement rules and the 'P' logo.
ITV 'product placement' by ITV Creative
The animated ad was produced by ITV Creative and Blue-Zoo.
The products featured in the promo were designed in paper craft style and then hand made.
Each product was then replicated in CG and animated in a stop frame style.
This article was first published on Campaign Work
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