Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
In association with
Wrangler 'stunt' by Fred & Farid
Campaign Work, Wednesday, 23 March 2011 10:52AM
Wrangler has launched new print and digital work for its ongoing 'We Are Animals' campaign, to publicise its spring/summer campaign.
Wrangler 'stunt' by Fred & Farid
The ad, by Paris-based agency Fred & Farid features professional Hollywood stunt men and women in Wrangler jeans. The stunt people jump from windows 25ft high, are set on fire and fall through panes of glass, wearing the brand’s denim.
The ad aims to give a modern twist to the Wrangler's cowboy image. The campaign includes a website created by Stink Digital, allowing users to view the shoot from the perspective of the stunt people. The campaign was shot by photographer Cass Bird.
In addition a behind-the-scenes video was seeded on YouTube. The campaign has been launched in the UK and Germany.
This article was first published on Campaign Work
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Lead Online Communications Officer Adam Recruitment £22000 - £24000 per annum, Wilmslow
- Senior Interaction Designer (Tier One Finance) Digital Gurus £40 - £60 per annum, London
- Freelance Designer/Project Manager Blue Skies Marketing Recruitment GBP20 - GBP25 per hour, Milton Keynes
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Heinz brings back invisible bottle of tomato ketchup
- Polycell gets cheeky in crack-filler campaign
- Initiative scoops Amazon global media business
- Marks & Spencer loses AdWords battle to Interflora
Most commented
-
Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.
