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Campaign Work, Wednesday, 23 March 2011 10:52AM
The ad, by Paris-based agency Fred & Farid features professional Hollywood stunt men and women in Wrangler jeans. The stunt people jump from windows 25ft high, are set on fire and fall through panes of glass, wearing the brand’s denim.
The ad aims to give a modern twist to the Wrangler's cowboy image. The campaign includes a website created by Stink Digital, allowing users to view the shoot from the perspective of the stunt people. The campaign was shot by photographer Cass Bird.
In addition a behind-the-scenes video was seeded on YouTube. The campaign has been launched in the UK and Germany.
This article was first published on Campaign Work
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.