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Public View - Is the public cheered by the new Morrisons ad?
Campaign Work, Tuesday, 05 April 2011 12:00PM
The vast majority of people surveyed liked the cheerful tone of the new Morrisons spot by DLKW Lowe, saying it delivered a clear message on what the supermarket is all about.
However one person thought it was overly cheesy and another thought Freddie Flintoff was not a good match with the brand.
Watch the ad here.
Video produced by Vox Pops International on behalf of Campaign.
This article was first published on Campaign Work
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It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.