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Campaign Work, Thursday, 07 April 2011 02:16PM
The execution created by, St. Luke’s, aims to position the brand as the ultimate refreshing reward for a hard days work. The spot centres on two men delivering a sofa to an elderly lady who lives on the 25th floor of a building. The ad was written by Al Young & Tim Collins and art directed by Julian Vizard. It was directed by James Rouse through Outsider. Post production was by MPC.
This article was first published on Campaign Work
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.