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Specsavers 'lift' by Specsavers Creative
Campaign Work, Thursday, 07 April 2011 03:18PM
Specsavers Creative has launched two tactical TV spots to target over-45s with the optical retailer's varifocals promotion.
Specsavers 'lift' by Specsavers Creative
‘Long Arms’ sees a man have his arms surgically lengthened so he can read a newspaper. ‘Lift’ sees an arrogant City-type get his newspaper caught in lift doors as he stretches his arms to read it.
The campaign was directed by Another Film Company’s Jeff Stark.
This article was first published on Campaign Work
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A demographic portrait of Twitter, Tumblr, Pinterest, Instagram and Facebook users
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.
