In association with
Campaign Work, Monday, 11 April 2011 11:16AM
The ad, by Dare, is directed by Dougal Wilson, the director of the John Lewis ‘Always a Woman’ spot. The ad, which breaks on 9th April, was shot near Macclesfield, Cheshire which is home to the first Hovis mill.
The spot includes some genuine Hovis farmers who grow British red wheat exclusively for the brand. The ad was written by Gavin Torrance and art directed by Danny Hunt. The production company was Blink. The £3.5m marketing campaign also includes outdoor, social media, digital advertising, in-store, a print partnership with The Sun and PR support.
This article was first published on Campaign Work
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.