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Land Rover 'Defender passport' by RKCR/Y&R
Campaign Work, Wednesday, 04 May 2011 11:45AM
Land Rover has launched a press campaign in targeted media.
Land Rover 'Defender passport' by RKCR/Y&R
The ads created by RKCR/Y&R promote the brand’s Defender model.
The ads have been crafted as collages featured as a passport stamp built in the shape of the vehicle to showcase the cars strength.
The ad was written by Phil Forster and art directed by Tim Brookes. The photographer was Carl Warner.
The typographer was Lee Aldridge. Mark Roalfe, chairman of RKCR/Y&R said: "It’s an iconic ad than only a brand as iconic as Land Rover could do".
This article was first published on Campaign Work
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